About
In my 10 years of experience in the ad-tech industry, I have successfully founded, grown,…
Articles by Dwight
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New Formats, Standards Straining Bounds Of Cloud Infrastructure
New Formats, Standards Straining Bounds Of Cloud Infrastructure
By Dwight Ringdahl
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The Age Of In-Home Device Targeting Is Coming... by Dwight Ringdahl
The Age Of In-Home Device Targeting Is Coming... by Dwight Ringdahl
By Dwight Ringdahl
Activity
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Facilitate transformative experiences and aha! moments that inspire workplace connection & understanding. Become an Everything DiSC® Certified…
Facilitate transformative experiences and aha! moments that inspire workplace connection & understanding. Become an Everything DiSC® Certified…
Liked by Dwight Ringdahl
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Beachfront is hiring! Reach out if you or someone you know would be a good fit for either role. https://lnkd.in/en_yJXXp
Beachfront is hiring! Reach out if you or someone you know would be a good fit for either role. https://lnkd.in/en_yJXXp
Liked by Dwight Ringdahl
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I’m honored whenever somebody does any piece even mentioning me. This is probably one of the most spot-on and accurate pieces I’ve ever had. I’m…
I’m honored whenever somebody does any piece even mentioning me. This is probably one of the most spot-on and accurate pieces I’ve ever had. I’m…
Liked by Dwight Ringdahl
Experience
Education
Volunteer Experience
Publications
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adweek, media digest
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Patents
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Systems and Methods for Efficiently Identifying the Most Desirable Buyer of Online Advertising Inventory
Filed US 14/171823
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space. In particular, information contained within a request transmitted by a seller of online advertising space may be extracted and used to cross-reference a database containing historical information associated with past transactions involving the sale of online inventory. The historical information may be used to generate a prioritized list of potential purchasers of the inventory and…
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space. In particular, information contained within a request transmitted by a seller of online advertising space may be extracted and used to cross-reference a database containing historical information associated with past transactions involving the sale of online inventory. The historical information may be used to generate a prioritized list of potential purchasers of the inventory and determine a customized offer price to be transmitted to each potential purchaser. The potential purchasers may then be serially contacted until a purchaser of the online advertising space is found.
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Systems and Methods for Efficiently Evaluating Online Advertising Inventory Prior To Sale
Filed US 14/162631
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, online advertising inventory offered for sale may be evaluated to determine if the inventory satisfies predetermined criteria. Information associated with the inventory may be prioritized such that the inventory can be evaluated efficiently and undesirable inventory may be rejected quickly and without consuming additional resources.
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Systems and Methods for Selling An Ad Space On The Same Computing Device Multiple Times
Filed US 14/158777
Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device navigates away from the content. This may include programmatically selling the ad space, such as in a waterfall or real-time auction process, placing a first advertisement at the ad space, then receiving an indication that it is time to resell the ad space before the computing device has navigated away from…
Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device navigates away from the content. This may include programmatically selling the ad space, such as in a waterfall or real-time auction process, placing a first advertisement at the ad space, then receiving an indication that it is time to resell the ad space before the computing device has navigated away from the content. A second advertisement may then be placed at the ad space. Additionally, the programmatic reselling may include reselling the ad space as in-view.
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Systems and Methods for Re-Auctioning Ad Space After Displaying an Advertisement
Filed US 14/158476
Systems and methods presented herein may include an exchange or server that may auction off ad space, place a first advertisement at the ad space on a computing device, and then re-auction the ad space after a period of time for placement of a second advertisement at the ad space on the computing device. An exchange may facilitate placement of the first advertisement along with code that gets executed by the computing device, causing the computing device to wait a period of time after…
Systems and methods presented herein may include an exchange or server that may auction off ad space, place a first advertisement at the ad space on a computing device, and then re-auction the ad space after a period of time for placement of a second advertisement at the ad space on the computing device. An exchange may facilitate placement of the first advertisement along with code that gets executed by the computing device, causing the computing device to wait a period of time after displaying the first advertisement and then contact the exchange to perform a viewable-only (i.e., in view only) real-time auction. The winner of that auction may have its advertisement placed at the same ad space.
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Systems and Methods for Programmatically Arbitraging Viewable Ad Space
Filed US 14/145436
Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading, and arbitrage the ad space by selling it in a real-time viewable-only auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may…
Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading, and arbitrage the ad space by selling it in a real-time viewable-only auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and make correct decisions regarding whether to sell that ad space as viewable in the future.
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Systems and Methods for Programmatically Identifying and Marketing Instantly Viewable Ad Space in Real-Time
Filed US 14/145385
Systems and methods presented herein may programmatically predict whether ad space will be viewable on a user's screen upon a web page or other content loading, and programmatically purchase ad space based on the determined likelihood of view ability. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The…
Systems and methods presented herein may programmatically predict whether ad space will be viewable on a user's screen upon a web page or other content loading, and programmatically purchase ad space based on the determined likelihood of view ability. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and later purchase that ad space for resale a higher price based on the viewability.
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Systems and Methods for Real-Time Auction Bid Modification in Conjunction with a Waterfall Environment
Filed US 14/145037
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, an offer price accepted in conjunction with a waterfall sales environment may be modified and submitted as a bid to the a real-time auction in order to increase market participation, liquidity, win rates, and volume within an online advertising exchange.
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Systems and Methods for Identifying In-View Ad Space and Performing Viewable-Only Sub-Auctions in Real-Time
Filed US 14/145398
Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange is participating in a supply-side auction for ad space and determines the ad space is known to be viewable, the exchange may solicit bids in a viewable-only (i.e., in view only) real-time auction, and pass the winning bid or a modification thereof to the supply-side auction. The exchange may also…
Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange is participating in a supply-side auction for ad space and determines the ad space is known to be viewable, the exchange may solicit bids in a viewable-only (i.e., in view only) real-time auction, and pass the winning bid or a modification thereof to the supply-side auction. The exchange may also place the advertisement with a client device and provide code along with the advertisement to verify the advertisement is in view.
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Systems and Methods for Buying Viewable Ad Space Based On Synchronized User Information
Filed US 14/145417
Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to synchronize user information. At least in part by matching the synchronized user information to a user characteristic in a bid request, an exchange system may programmatically decide whether to purchase ad space for reselling once it becomes in view on a user's screen. The exchange system may provide a…
Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to synchronize user information. At least in part by matching the synchronized user information to a user characteristic in a bid request, an exchange system may programmatically decide whether to purchase ad space for reselling once it becomes in view on a user's screen. The exchange system may provide a self-monitoring ad tag that may be executed by the user computing device to assist in determining the viewability of the ad space. This may allow an exchange to log known viewable ad space and user information, and later purchase that ad space for resale a higher price based on the viewability and user information.
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Systems and Methods for Detecting and Reselling Viewable Ad Space Based on Monitoring Pixel Sequences
Filed US 14/145482
Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading based on monitoring for a sequence of pixels. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing…
Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading based on monitoring for a sequence of pixels. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and make correct decisions regarding whether to sell that ad space as viewable in the future.
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Systems and Methods for Increasing Win Rates, Volume and Liquidity within an Internet Advertising Exchange
Filed US 14/139383
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction may be conducted during a first real-time bidding auction for the same advertising space. A winning bid in the second real-time auction may be modified and submitted as a bid to the first real-time auction in order to increase market participation, liquidity, win rates, and volume within an online…
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction may be conducted during a first real-time bidding auction for the same advertising space. A winning bid in the second real-time auction may be modified and submitted as a bid to the first real-time auction in order to increase market participation, liquidity, win rates, and volume within an online advertising exchange.
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Systems and Methods for Self-Monitoring Ad Tags that Solicit Real-Time Advertising Bids
Filed US 14/058179
Systems and methods presented herein may programmatically purchase ad space as part of a real-time bidding auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to locally monitor events, causing the user computing device to request…
Systems and methods presented herein may programmatically purchase ad space as part of a real-time bidding auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to locally monitor events, causing the user computing device to request resale of the ad space at an optimal time. This may allow an exchange to purchase an ad space for a relatively low price and then resell it for a higher price once the ad space becomes visible at the user computing device.
Projects
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Zenovia Digital Exchange Hardware Deployment
- Present
Deployed a Top 500 supercomputer cluster to multiple locations throughout the world, including New Jersey, Los Angeles, Amsterdam and Singapore. I over saw the building of each data center site from the ground up and worked with each vendor to keep the project on track. I currently support and maintain these servers and looking to deploy a round 2 installment.
Other creators
Languages
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English
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Organizations
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AOPA - Aircraft Owners and Pilots Assoc.
Sr. Member
- Present
Recommendations received
8 people have recommended Dwight
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See how digital transformation & sustainable networking can go hand-in-hand.
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Sometimes, the toughest part of business isn't just making decisions, but communicating them, especially when the news isn't what people want to…
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As (news) media spirals down a path of “survivors take what’s left”, avoiding industry collapse may need new thinking about how federal intervention…
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A platform to post/index/search defensive publications (dpubs) for prior art to efficiently contain patent infringement risk seems like a useful…
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