Dwight Ringdahl

Systems and methods presented herein may facilitate the programmatic purchase of online advertising space. In particular, information contained within a request transmitted by a seller of online advertising space may be extracted and used to cross-reference a database containing historical information associated with past transactions involving the sale of online inventory. The historical information may be used to generate a prioritized list of potential purchasers of the inventory and… Show more

Systems and methods presented herein may facilitate the programmatic purchase of online advertising space. In particular, information contained within a request transmitted by a seller of online advertising space may be extracted and used to cross-reference a database containing historical information associated with past transactions involving the sale of online inventory. The historical information may be used to generate a prioritized list of potential purchasers of the inventory and determine a customized offer price to be transmitted to each potential purchaser. The potential purchasers may then be serially contacted until a purchaser of the online advertising space is found. Show less

Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, online advertising inventory offered for sale may be evaluated to determine if the inventory satisfies predetermined criteria. Information associated with the inventory may be prioritized such that the inventory can be evaluated efficiently and undesirable inventory may be rejected quickly and without consuming additional resources.

Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device navigates away from the content. This may include programmatically selling the ad space, such as in a waterfall or real-time auction process, placing a first advertisement at the ad space, then receiving an indication that it is time to resell the ad space before the computing device has navigated away from… Show more

Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device navigates away from the content. This may include programmatically selling the ad space, such as in a waterfall or real-time auction process, placing a first advertisement at the ad space, then receiving an indication that it is time to resell the ad space before the computing device has navigated away from the content. A second advertisement may then be placed at the ad space. Additionally, the programmatic reselling may include reselling the ad space as in-view. Show less

Systems and methods presented herein may include an exchange or server that may auction off ad space, place a first advertisement at the ad space on a computing device, and then re-auction the ad space after a period of time for placement of a second advertisement at the ad space on the computing device. An exchange may facilitate placement of the first advertisement along with code that gets executed by the computing device, causing the computing device to wait a period of time after… Show more

Systems and methods presented herein may include an exchange or server that may auction off ad space, place a first advertisement at the ad space on a computing device, and then re-auction the ad space after a period of time for placement of a second advertisement at the ad space on the computing device. An exchange may facilitate placement of the first advertisement along with code that gets executed by the computing device, causing the computing device to wait a period of time after displaying the first advertisement and then contact the exchange to perform a viewable-only (i.e., in view only) real-time auction. The winner of that auction may have its advertisement placed at the same ad space. Show less

Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading, and arbitrage the ad space by selling it in a real-time viewable-only auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may… Show more

Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading, and arbitrage the ad space by selling it in a real-time viewable-only auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and make correct decisions regarding whether to sell that ad space as viewable in the future. Show less

Systems and methods presented herein may programmatically predict whether ad space will be viewable on a user's screen upon a web page or other content loading, and programmatically purchase ad space based on the determined likelihood of view ability. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The… Show more

Systems and methods presented herein may programmatically predict whether ad space will be viewable on a user's screen upon a web page or other content loading, and programmatically purchase ad space based on the determined likelihood of view ability. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and later purchase that ad space for resale a higher price based on the viewability. Show less

Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, an offer price accepted in conjunction with a waterfall sales environment may be modified and submitted as a bid to the a real-time auction in order to increase market participation, liquidity, win rates, and volume within an online advertising exchange.

Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange is participating in a supply-side auction for ad space and determines the ad space is known to be viewable, the exchange may solicit bids in a viewable-only (i.e., in view only) real-time auction, and pass the winning bid or a modification thereof to the supply-side auction. The exchange may also… Show more

Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange is participating in a supply-side auction for ad space and determines the ad space is known to be viewable, the exchange may solicit bids in a viewable-only (i.e., in view only) real-time auction, and pass the winning bid or a modification thereof to the supply-side auction. The exchange may also place the advertisement with a client device and provide code along with the advertisement to verify the advertisement is in view. Show less

Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to synchronize user information. At least in part by matching the synchronized user information to a user characteristic in a bid request, an exchange system may programmatically decide whether to purchase ad space for reselling once it becomes in view on a user's screen. The exchange system may provide a… Show more

Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to synchronize user information. At least in part by matching the synchronized user information to a user characteristic in a bid request, an exchange system may programmatically decide whether to purchase ad space for reselling once it becomes in view on a user's screen. The exchange system may provide a self-monitoring ad tag that may be executed by the user computing device to assist in determining the viewability of the ad space. This may allow an exchange to log known viewable ad space and user information, and later purchase that ad space for resale a higher price based on the viewability and user information. Show less

Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading based on monitoring for a sequence of pixels. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing… Show more

Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading based on monitoring for a sequence of pixels. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and make correct decisions regarding whether to sell that ad space as viewable in the future. Show less

Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction may be conducted during a first real-time bidding auction for the same advertising space. A winning bid in the second real-time auction may be modified and submitted as a bid to the first real-time auction in order to increase market participation, liquidity, win rates, and volume within an online… Show more

Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction may be conducted during a first real-time bidding auction for the same advertising space. A winning bid in the second real-time auction may be modified and submitted as a bid to the first real-time auction in order to increase market participation, liquidity, win rates, and volume within an online advertising exchange. Show less

Systems and methods presented herein may programmatically purchase ad space as part of a real-time bidding auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to locally monitor events, causing the user computing device to request… Show more

Systems and methods presented herein may programmatically purchase ad space as part of a real-time bidding auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to locally monitor events, causing the user computing device to request resale of the ad space at an optimal time. This may allow an exchange to purchase an ad space for a relatively low price and then resell it for a higher price once the ad space becomes visible at the user computing device. Show less