“An architect of messaging ... applying a precious skill that relies on a keen sense of audience, channel of delivery, style/form/tone/personality of the mechanism, and so many other factors. Drake Manning is a practitioner of this art with proven effect. He is thoughtful; never quick to conclude that there's an 'easy answer' when topics carry complicated nuances. A very special talent.”
About
Please, no pitches and solicitations for products or services. I won't respond to…
Contributions
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Here's how you can navigate the most common mistakes when evaluating the success of a PR campaign.
One of the critical benchmarks and baseline comparisons in earned media is share of voice (SOV) measured against your core competitor set. SOV is a key benchmark in measuring the efficacy of PR campaigns and earned media, informing the quality of your outcomes and your brand's performance in market. Look deeper into your SOV data to understand what topics, channels, and media outlets drive results for yourself and for your competitors. The insights will allow PR professionals to see the qualitative aspects of earned coverage (ie, brand mention in headline vs. body copy), the sentiment of coverage, and provide clues as to what channels and outlets competitors appear in. If you're not where your competitors are, follow them into the space.
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How can you write empathetic and understanding emails?
A key aspect of "empathetic communication" is knowing your audience and how they, he or she best responds and reacts to feedback. For example, organizations who practice emotional intelligence scoring with their teams, such as DISC assessments, can ensure better communication practices by understanding personal tendencies, habits and "styles." By recognizing your audience's DISC style, it builds awareness of how better to frame information for action/response and communicate for optimal results.
Activity
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📣 Reorg Around the Horn: Insights That Move Markets 🌍 Get the top stories, expert analysis, and breaking news every week. From market shifts to…
📣 Reorg Around the Horn: Insights That Move Markets 🌍 Get the top stories, expert analysis, and breaking news every week. From market shifts to…
Liked by Drake Manning
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🚨 Big News in the Pay TV Industry! DIRECTV and DISH Network are merging in a deal that could transform the pay-TV landscape. 💥 Reorg’s Adam…
🚨 Big News in the Pay TV Industry! DIRECTV and DISH Network are merging in a deal that could transform the pay-TV landscape. 💥 Reorg’s Adam…
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The newly announced Sammontana S.p.A. 7Y €800M #highyieldbond was announced this morning and before you know it, our amazing Reorg #covenants team…
The newly announced Sammontana S.p.A. 7Y €800M #highyieldbond was announced this morning and before you know it, our amazing Reorg #covenants team…
Liked by Drake Manning
Experience
Education
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The University of Connecticut
Activities and Societies: • Drums and Percussion - UConn Men's NCAA Basketball Traveling Pep Band • Percussionist - UConn Symphony Orchestra, UConn Jazz Band, UConn Wind Ensemble, UConn Marching Band
Publications
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Insuring Solar Photovoltaics: Challenges and Possible Solutions
National Renewable Energy Laboratory
See publicationA contributor to this publication (not the author), providing consultation and subject matter expertise to NREL.
Projects
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Solar Impulse Across America Mission
- Present
Solar Impulse is a revolutionary project, leveraging technological prowess and the spirit of innovation. An aircraft, powered only by solar energy and without any fossil fuel on board, has demonstrated sustainable flight day and night. In 2013 it completed its historic journey across the United States, flying from NASA Ames Research Center in California to JFK International Airport in New York City. Swiss Re Corporate Solutions is a major sponsor and partner in the project.
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Organizations
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Member, American Marketing Association
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#Reorg’s London Forum is on! we just kicked off at the Biltmore with a keynote on the turn of the rate cycle by Tatjana Greil Castro, PhD. Later…
#Reorg’s London Forum is on! we just kicked off at the Biltmore with a keynote on the turn of the rate cycle by Tatjana Greil Castro, PhD. Later…
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Dan Ring
I recently edited a contributed article...and while so much of today's coverage is focused on contributions, a quick reminder: A client that wants you to pitch a blog post that contains numerous explicit references (to said client) might not fully understand what a contributed article is...and it ain't a promotional piece. A contributed article headline can be rewritten by an editor before it’s published. #PR #publicrelations #mediarelations #media
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Keerthana Venkatesh
An 80+ point increase in Net Promoter Score is no small feat, but Michael Corcoran has shown that with the right focus, dedication and strategy that involves everyone in the organisation, from Board members to the frontline staff, it is achievable. His experience in leading this transformation offers valuable lessons for any business leader looking to elevate their customer experience game. If you’re serious about customer-centric growth, this episode of Strategy Edge with Christopher Roberts is a must-watch!
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