Don Ryan

The first of its kind IDC research report (MarketScape) on Retail Media Network Service Providers has been published (behind a paywall)- we evaluate the companies behind the scenes that are driving the retail media phenomena and more importantly dramatically 22% YOY growth per IAB reports. What we examined: Retail Media Services that evaluate, strategize, build, deliver and support creation of RMNs on behalf of or in concert with a retailer or retailing entity. Condensed Advice for tech buyers: -Decide on now vs later- leverage crawl-walk-run or phased approach to RMN building. -Changing business needs- RMNs can be a transformation for the company. -Set up for partner success - define onsite, offsite and even offline strategies before you start, make sure partners are aligned. -Targeted audiences drive 7x returns- identity is important, don’t exclude giving thought to this. -Be prepared to start a new business- Retail media is selling to advertisers not consumers, it’s a completely new business that you’re launching. -Fast times at Retail Media high- lots of changes coming including #CTV, #DOOH, #instoremedia and more! We cover 13 key service providers plus short notes on 7 vendors to watch using over 143 analytical points from our RFI inputs and over 50 hours of interviewing with retailers and service providers across a 9 month gestation period including a global retail media network survey (also available at IDC ) Special thanks to Jeffrey Bustos from #IAB, Ron Pinelli at #MRC for their inputs related to the #IAB #metricsstandards #retailmediastandards developed by their organizations. Special thanks to our interviewees at some of the top retailers worldwide- I’ll be reaching out to you with a note and some content soon. #RetailMediaServices #RMN #RetailMediaNetwork #RetailMediaServiceProviders #RetailMediatrends #IDC #retail #retailmediaresearch #retailinsights Learn more about the Retail Media Service Providers that are changing the industry. https://lnkd.in/eGZHtYm6

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Also announced today is the adjacent view of the Retail Media Network Services MarketGlance here: We cover the key segments of RMNs- -Operational Services -Technology Services -Data and Analytic Services -Metrics and Targeting Services We cover tons of ground at this breakdown of the Retail Media services industry which will overlap #CTV, #DOOH and #instoremedia as well. We looked at solutions across over 200 firms across the retail media space. Special thx to colleagues at IDC who helped break down this myriad of segments for #retailmedia #retailmedianetworks #retailmediaservices #RMN #services #retail #media https://lnkd.in/eAsT-cNT

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I'd like to thank all my co-panelists for a truly immersive discussion. Some very interesting insights emerged from this panel discussion on harnessing the Power of interconnected tech--IoT, AI, Edge Computing, and 5G. Here are some key highlights of the discussion: 1. Each individual technology is growing at a healthy CAGR YoY. 2. Some truly compelling business uses cases can emerge by using these technologies together. 3. Every business should not only identify a compelling use case for their business, but ensure they're clear on the objectives they'd like to achieve with the deployment--improve ops efficiency, enhance quality, save cost, etc. That's because even small percentage improvements in objectives can justify the RoI of investing in these technologies. 4. As multiple technologies are involved, it's important to work together with partners to ensure success. 5. Keep a track of key market trends in this space to ensure you get the maximum benefit from each technology. 6. As multiple technologies are involved, choose your partners very carefully, and ensure they have the relevant expertise, because expect lots of integration challenges, security and privacy challenges, etc. 1. Himanshu Gupta, Country Manager - Telecom, Media & Entertainment, Hewlett Packard Enterprise India 2. Amit Sinha Roy, VP Global Head – Strategic Alliances, Tata Communications 3. Anand Bhandari , Vertical Head – Internet of Things, Reliance Jio 4. Shankar Srinivasan - IoT & Enterprise 5G solutions, APJC region, Cisco 5. Vikas Shokeen, Business Head – North & Rest of India, airtel 6. Sunil David, Digital Technology Consultant & former Regional Director – IoT (India and ASEAN region), AT&T #tlfindia, #TLF5GPLUS, #TelecomInnovation, #5GLeadership, #AIRevolution, #IoT, #CloudComputing, #Industry4.0, #TechForGood Cisco, Hewlett Packard Enterprise, airtel, Hughes Communications India Cellular Operators Association of India - COAI, India Cellular & Electronics Association (ICEA), Telecom Sector Skill Council (TSSC), CyberMedia Research, Thomas George, Prabhu Ram, Bijeet Guha, Mandeep Kaur

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There are pieces we write that have industry-wide implications and this latest analysis about FT’s licensing deal with OpenAI is one of them. For that reason, I’m sharing it today with the broader industry. https://lnkd.in/gWMg7-EC

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