Dawn Werry

Here's a good success story on using impressions locally. https://lnkd.in/gKpAuWH3

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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📊 Understanding your competitors is crucial for driving business growth. Our guide covers the most important steps to conduct your analysis. Key highlights: 🔻 Importance of Competitor Analysis. 🔻Key Elements to Consider. 🔻Tools and Techniques for Gathering Data. 🔻Interpreting and Applying Competitor Insights. Ready to leverage competitor analysis for success? Check out the full article here: https://lnkd.in/enNzHcHm #Axellerato

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Is your industrial marketing strategy feeling a bit rusty? 🚀 It’s time to supercharge your efforts with a well-crafted budget that maximizes resources and delivers results. In our recent guide, we talk about hidden gems of industrial marketing budgets: 🔻 How to set budgets; 🔻 How to allocate them wisely; 🔻 How to adjust them for peak performance. Discover the common mistakes to avoid in this article: https://lnkd.in/eA2Z5g4T

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Understanding and leveraging different types of positioning can significantly enhance your marketing strategy, ensuring your brand stands out in a competitive marketplace. Learn more. https://ow.ly/TkLf50SeHeZ #marketinglogix #marketingstrategy #brand #branding

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Regardless of the state of your business, don't neglect marketing. Oftetimes, marketing budgets are the first to get cut when consumer demand softens. I am pleased to see from this article that 40% of small and medium-sized businesses are maintaining or even increasing their marketing budgets. It’s no secret that your marketing ROI is only as strong as the plans you execute and the channels you choose to reach your target audiences. A large budget doesn’t guarantee results. Heart & Soul Marketing prides itself in being an expert in helping Challenger Brands use their limited budgets as effectively as possible to breakthrough. It’s not enough for your brand to just get noticed; brands need to form an emotional connection with consumers. Not sure how? Let us help you get the best bang for your buck. 😉 #BoutiqueAgency #MarketingStrategy

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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Check out the latest @pdxMindShare webinar: Five Effective B2B Sales Strategies for a Post-COVID World https://ow.ly/MzKr50TEjLj #b2bsales #salesstrategies #salestips

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While the possibilities with #MarTech and how it can enhance #marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion when it comes to implementation and integration. Check out these recommendations: https://lnkd.in/gYdBNvn

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Do you know your marketing should be better, but don't know where to start? creo marketing founder Heather Gallien explains how we help businesses that don't have the time or resources for integrated marketing. Check it out: https://bit.ly/3UDvSx4

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