About
Being an Executive in the data storage / semiconductor / technology / telecommunications…
Articles by David
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Leadership and Ethical Dilemmas in Raising Prices
Leadership and Ethical Dilemmas in Raising Prices
By David Mok
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Should You Pivot on “Pricing” During a Crisis?
Should You Pivot on “Pricing” During a Crisis?
By David Mok
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Why & How to Build Great Pricing Practices = $200M Boost in Profits
Why & How to Build Great Pricing Practices = $200M Boost in Profits
By David Mok
Activity
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I am thrilled to share some exciting news. I have recently completed the prestigious Product Management Studio course from the renowned University of…
I am thrilled to share some exciting news. I have recently completed the prestigious Product Management Studio course from the renowned University of…
Liked by David Mok
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You can teach an old dog new tricks. During COVID, I started learning instruments (ukulele and guitar) and started a master’s program. This past…
You can teach an old dog new tricks. During COVID, I started learning instruments (ukulele and guitar) and started a master’s program. This past…
Liked by David Mok
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Tomorrow is Veterans Day. I always say that I got back more than I gave (although orthopedic injuries are leveling the scale more each year). That…
Tomorrow is Veterans Day. I always say that I got back more than I gave (although orthopedic injuries are leveling the scale more each year). That…
Liked by David Mok
Experience
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Education
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Harvard Business School Executive Education
Driving Profitable Growth (Gary Pisano & Francesca Gino)
Strategic IQ, Creating Smarter Corporations (John Wells)
Disruptive Innovation (Clay Christensen)
Strategy, Building & Sustaining Competitive Advantage (Felix Oberholzer-Gee)
Aligning Strategy & Sales (Frank Cespedes)
Strategic Marketing Management (Michael Norton)
Value Measurement for Health Care (Michael Porter & Robert Kaplan) -
As adjunct lecturer, I mentor and coach about 400 product managers and executives from various companies and industries around the globe. I instill best practices in marketing strategy, pricing skills, and strategic framework in the Product Management and Pricing for Profitability programs.
I also consulted for clients such as Hewlett Packard, MasterCard, S&P Dow Jones Indices, & ResMed. -
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Activities and Societies: Tau Beta Pi, Pi Tau Sigma
Dean's list every semester and graduated high honors
Volunteer Experience
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Subject Matter Advisory Resource Team
NEMIC - New England Medical Innovation Center
Pricing subject matter expert & industry professional advising NEMIC’s community of startups by providing advice, insight, education, and deep industry connections.
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Veteran Mentoring
American Corporate Partners (ACP)
Mentor transitioning military veterans into corporate America.
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Community Engagement - Capacity to Care
Seagate Technology
Environment
As part of the Seagate team, we helped clean up a local San Francisco elementary school. Cleaning up exterior grounds, painting inside, filing paperwork, & sprucing up playground making it a better place for students and staff.
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Volunteer
Habitat for Humanity International
Poverty Alleviation
Helping paint a newly built house for low-income family.
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Board of Directors - Treasurer
Quail Creek Community - Morgan Hill, CA
Elected by local community, serving as volunteer voting board member & managing financials of homeowners association.
Publications
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Escaping the Discount Trap
Harvard Business Review
A medical device company ponders how to change its relationship with a key customer. Its prices are in decline as the sales force scramble to sign up clinics by offering steep discounts. The company aims to turn things around with a "solutions" value selling strategy. But, when an influential customer resists the approach at a high stakes meeting, blood pressures flare and a 15-year business relationship is on the line.
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Courses
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Advanced Change Management:
Price to Profits
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Business War Games:
Adv Competitive Strategy
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Critical Thinking / Negotiating for Success:
Vantage Partners
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Defending Price:
Kotler Marketing Group
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Healthcare Buyer-Behavior Based Negotiations:
Value Vantage Partners
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Marketing Strategy: The Big Picture
Big Picture Partners
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Negotiating with Backbone:
Holden Advisors
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Price & Revenue Optimization:
Robert Phillips, Columbia
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Price Negotiation:
Inst Marketing Innovation
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Pricing for Profit
Harrison Pricing
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Pricing with Confidence:
Holden Advisors
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Using Price to Manage Channel Conflict:
Frank Lynn & Associates
Projects
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Consultation provided to: Hewlett Packard, MasterCard, ResMed, S&P Dow Jones Indices, Schlumberger
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Honors & Awards
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Achievement Award
Seagate Technology
Recognized by VP of Product Development & Business Development with stock options award for creating an innovative pricing tool capturing customer specific costing, as well as enabling faster and more precise deal analysis.
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Creative Award
Xilinx
Peer recognition for outstanding support of pricing analysis, process, and operations.
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Encore Award (6)
Johnson & Johnson
Peer recognition of exceptional performance and contributions to successful business results.
Leadership & collaboration in delivering an outstanding 2015 national sales meeting. Conceptualized and launched Free to Fee initiative across DePuy Synthes with general use instrument sets. Launched a field tool enabling price corridor management & maximizing customer lifetime value super easy with a new HealthPartner care portal solution. Designed, negotiated, & closed on new revenue model…Peer recognition of exceptional performance and contributions to successful business results.
Leadership & collaboration in delivering an outstanding 2015 national sales meeting. Conceptualized and launched Free to Fee initiative across DePuy Synthes with general use instrument sets. Launched a field tool enabling price corridor management & maximizing customer lifetime value super easy with a new HealthPartner care portal solution. Designed, negotiated, & closed on new revenue model with MTF partner to expand the revenue pie for both stakeholders. Developed commercial model in digital surgery with Surgical Process Institute. -
L.Y. Spear Award
U.S. Navy
Graduated #1 - "Top Gun" of Submarine Officer Advance Course.
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Leadership Award
Johnson & Johnson
For creating and implementing post-acquisition pricing strategy for the combined portfolios of legacy DePuy and legacy Synthes.
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Medallion Award
Xilinx
Recognition by CEO for outstanding development and implementation of Virtex-4 pricing strategy with the Advanced Products Division
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Navy Achievement Medal (3)
U.S. Navy
Leadership achievement for successful 6-months mediterranean deployment
Distinguished service during shipyard service period
Distinguished service as junior officer -
Navy Commendation Medal (2)
U.S. Navy
Meritorious service as department head
Meritorious service as NROTC instructor
Organizations
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Speaking engagements - Institute for International Research, IQPC, MDG Boston, Professional Pricing Society, PROS Outperform, Silicon Valley Product Management Association, Q1 Productions
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Recommendations received
46 people have recommended David
Join now to viewMore activity by David
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Never too old to learn! Fantastic experience learning about the latest PM concepts from world-class faculty. Thank you Sara Beckman, David Riemer…
Never too old to learn! Fantastic experience learning about the latest PM concepts from world-class faculty. Thank you Sara Beckman, David Riemer…
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The one word pitch: Enlightening! Driven by the quest to strengthen my skills and enhance my knowledge of core Product Management, I spent time at…
The one word pitch: Enlightening! Driven by the quest to strengthen my skills and enhance my knowledge of core Product Management, I spent time at…
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In March of 2020, I was laid off after 15 years with Synthes & Johnson & Johnson. I made the decision to go off on my own and committed to becoming…
In March of 2020, I was laid off after 15 years with Synthes & Johnson & Johnson. I made the decision to go off on my own and committed to becoming…
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364 days a year, we work side by side. Not tomorrow. This is the only true amateur football game remaining in college. All of these athletes will…
364 days a year, we work side by side. Not tomorrow. This is the only true amateur football game remaining in college. All of these athletes will…
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What a fantastic #pricing workshop with David Mok. How does your customer look at value? #price #strategy #value #productroadmapping…
What a fantastic #pricing workshop with David Mok. How does your customer look at value? #price #strategy #value #productroadmapping…
Liked by David Mok
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Price Buyers Keep Us Honest Question: how do you feel about Price Buyers? Me, I like Price Buyers! They simply buy the lowest priced option. The US…
Price Buyers Keep Us Honest Question: how do you feel about Price Buyers? Me, I like Price Buyers! They simply buy the lowest priced option. The US…
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Join an exciting growth industry and change the world! Illumina is leading the genomics revolution by providing insights into how our genomes serve…
Join an exciting growth industry and change the world! Illumina is leading the genomics revolution by providing insights into how our genomes serve…
Shared by David Mok
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