David Sullivan

Engaged in 5 part project to:
- conduct in-depth category analysis for automotive tires for our fictitous auto tire reseller company
- Built supplier scorecard wwith crtieria and weights to vet suppliers according to quality and value standards that aligned with company
- Researched real companies to discover their supplier scores and determine which supplier would be best to move forward with

For my Introduction to Marketing class (MKT 201), my group was tasked with developing a marketing plan to target and inoculate life-long donors in the 18-30 age segment. We won in our class competion and then moved onto the schoolwide competion, where we presented to Heifer International themselves and won 1st place. Throughout the project, we were able to accomplish the following:
- Developed 4-pronged solution (App creation, P2P marketing, Promotional items, Roundup at checkout) to… Show more

For my Introduction to Marketing class (MKT 201), my group was tasked with developing a marketing plan to target and inoculate life-long donors in the 18-30 age segment. We won in our class competion and then moved onto the schoolwide competion, where we presented to Heifer International themselves and won 1st place. Throughout the project, we were able to accomplish the following:
- Developed 4-pronged solution (App creation, P2P marketing, Promotional items, Roundup at checkout) to engage key demographic
- Created own survey which was sent to fellow students and then coded and analyzed the responses to find trends
- Target Market & consumer behavior research
- SWOT and competitive landscape analyses Show less

My team was assigned the role of a supplier within a virtual marketplace simulation where we had to compete against other supplier groups to negotiate and receive contracts from the groups deemed resellers.
- Owned and operated virtual laptop manufacturing business
- Handled production scheduling for SKUs, cash flows, accounting, investments/R&D, and reporting
- Negotiated RFP's from resellers and developed long-term business relationships & contracts throughout the simulation
-… Show more

My team was assigned the role of a supplier within a virtual marketplace simulation where we had to compete against other supplier groups to negotiate and receive contracts from the groups deemed resellers.
- Owned and operated virtual laptop manufacturing business
- Handled production scheduling for SKUs, cash flows, accounting, investments/R&D, and reporting
- Negotiated RFP's from resellers and developed long-term business relationships & contracts throughout the simulation
- Weekly executive meeting with professor to show overview of current state of operations and financials, as well as discussing future plans on how to improve Show less

For this project in Introduction to Management (MGT 200), my group worked with the Rhode Island Society for the Prevention of Creulty to Animals (RISPCA) to collaborate on introducing a new monthly subscription program:
- Designed a thorough marketing plan (from initial inquiry to program promotion through updating & controlling) to target donors through multiple media outlets and the steps on how to implement
- Helped to assist in website design for donation page, as well as social… Show more

For this project in Introduction to Management (MGT 200), my group worked with the Rhode Island Society for the Prevention of Creulty to Animals (RISPCA) to collaborate on introducing a new monthly subscription program:
- Designed a thorough marketing plan (from initial inquiry to program promotion through updating & controlling) to target donors through multiple media outlets and the steps on how to implement
- Helped to assist in website design for donation page, as well as social media content and other marketing research
- Provided insight on how to appeal to different audiences (Gen X vs Millennials vs Gen Z) Show less