Daniel Newman

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential.

The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the… Show more

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential.

The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers.

Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems. Show less

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times.

Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on… Show more

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times.

Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon.

In this book, you will learn:

• How dragons turn emerging market trends into transformative business opportunities.
• How experiences have become as important to consumers as goods and services.
• What key technologies every business must adopt to remain competitive.
• What digital transformation is, and what it really means to your business.
• The role that leadership plays in driving culture change and digital transformation.
• How to teach your organization to adapt to change and evolve faster than it ever has.
• How to not only adapt to disruption but turn it into a profitable business model.

With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence. Show less

Crippling complexity. Enormous maintenance costs. And a maddening inability to change. How did we come to accept so little of our enterprise technology?

There is a better way. Even the most convoluted IT environments can be simplified, standardized, and made future-ready, prepared to do whatever the business requires. The future-ready enterprise is committed to long-term thinking and takes a disciplined approach to IT decision-making. And the end result is not just an IT architecture… Show more

Crippling complexity. Enormous maintenance costs. And a maddening inability to change. How did we come to accept so little of our enterprise technology?

There is a better way. Even the most convoluted IT environments can be simplified, standardized, and made future-ready, prepared to do whatever the business requires. The future-ready enterprise is committed to long-term thinking and takes a disciplined approach to IT decision-making. And the end result is not just an IT architecture that’s built for change, but an agile business that’s ready for anything. Show less

So often, we scroll through the same tired B2B tweets, article after article on metrics and data, with links to blog posts. That’s why we looked for influencers who, in 140 characters or less, also challenge the way you think about B2B.

Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing’s role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands.

From direct marketing to social… Show more

Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing’s role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands.

From direct marketing to social media to content marketing to online influence, every facet of business communication is changing. The role of Marketing is expanding, and along with it, best practices must be transformed. Today's marketer must understand the vast number of channels through which businesses communicate with their customers. They must also understand how to build meaningful relationships with consumers to spread awareness, build brand affinity, maximize word of mouth and drive external influence. The end goal is to create not just a customer, but also an advocate who becomes a purveyor of your brand.

This book will help you:
* Better understand the seismic shift in marketing that has taken place over the past 20 years.
* See clearly the opportunity to achieve marketing ROI rather than chasing meaningless metrics.
* Learn what brands are doing to achieve community and build loyal customers who spread their brand promise.
* Learn what brands really need to consider when investing in social media programs, and where you may have been misled.
* Build confidence that your marketing strategy aligns with the trends taking place in traditional and digital marketing.

Marketers must evolve, because marketing, as we know it, is doomed. But it isn't too late; in fact, you are in exactly the right place to start your journey into the future of marketing. Show less

Contributor

Imagine a world where you never had to sell anything…
Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout:
“I’ll take it!”
What if I told you this is already happening? Albeit selling isn’t quite that simple. And the customers aren’t really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved… Show more

Imagine a world where you never had to sell anything…
Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout:
“I’ll take it!”
What if I told you this is already happening? Albeit selling isn’t quite that simple. And the customers aren’t really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved.

This leaves us all to ask, how?

In an informed economy, this is the new way of doing business. And these are the new rules of customer engagement.
This is more than just a trend. These new rules are already impacting everything transactional – not only how we as consumers buy things personally, but how businesses consume as well. B2B, B2C, P2P… it doesn’t matter. We are all consumers looking to buy in a new economy.
This is a scary and exciting time – and the perfect opportunity for nimble business to embrace these new rules – and prosper through deliberate engagement.
Are you ready for what comes next?
In the “The New Rules of Customer Engagement” you will:
• Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing
• Learn the importance of P2P over traditional B2B and B2C – and specifically how our perspective is driven from all our experiences as consumers
• Better understand how to leverage consumer knowledge to drive innovation within the customer environment
• Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials
• Be motivated to consider the importance of building a customer-centric business from top to bottom that yields goodwill and dramatically improved business outcomes

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Series on entrepreneurship and the journey to launch a successful start-up.

*Multi Category Best Seller on Amazon.Com*

Welcome to Leadership, Gen Y Style

Other generations have spent a lot of time and effort in defining the “Mysterious Millennial”. In the eyes of the experts, “Millennial CEO” might sound like a hiring mistake, or a mythical beast that can’t exist outside of entrepreneurship. How about a book that breaks through those incorrect assumptions?

From a simple start a decade ago, this former college athlete and part-time DJ faced the… Show more

*Multi Category Best Seller on Amazon.Com*

Welcome to Leadership, Gen Y Style

Other generations have spent a lot of time and effort in defining the “Mysterious Millennial”. In the eyes of the experts, “Millennial CEO” might sound like a hiring mistake, or a mythical beast that can’t exist outside of entrepreneurship. How about a book that breaks through those incorrect assumptions?

From a simple start a decade ago, this former college athlete and part-time DJ faced the future with uncertainty, just like the rest of his generation. Daniel Newman’s ascent to CEO involved a fast-track MBA, a professorship – and more than one career “gotcha” along the way. The stories and insights here are a lesson for current and future leaders, and anyone who wants to know more about the true potential of the next generation.

Find out how this Gen Y guy accomplished what few ever can, and understand his perspective on team-building, finance, social media and more. In this book you will learn:

How to transcend the (unfair) reputation of Millennials
How corporations can turn cross-generational differences into competitive advantage
Leadership lessons from the Big Chair – with a Millennial focus and sensibility

The new origins of leadership are here: the leadership lessons of The Millennial CEO. Show less

Social Consciousness and its impact on people and organizations...A closer look via Ragan's HR Communicator a leading online blog.

A look into the Race to Zero margins and how we are accomplices in this profit smashing activity.

To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes… what they want the business to get from digital efforts, then they make educated guesses about the best way to accomplish those outcomes. The problem is that they never stop to create the business basis for their digital strategy. They understand the what and how, but they don’t stop long enough to understand… Show more

To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes… what they want the business to get from digital efforts, then they make educated guesses about the best way to accomplish those outcomes. The problem is that they never stop to create the business basis for their digital strategy. They understand the what and how, but they don’t stop long enough to understand the why.

Not understanding the foundation for your digital program can cost your company time, resources, efforts, and money. But, don’t worry, The Ultimate Field Guide to Digital Program Management can help.

The Ultimate Field Guide to Digital Program Management helps you identify and learn the value of each component of your digital strategy. To do this, the guide takes you through 10 steps in creating an effective digital program, focused on your business’s goals and objectives. The guide also gives you plenty of customizable signposts in the form of 100 tips and case studies along the way.

The Ultimate Field Guide to Digital Program Management is not a book you’ll read once, then put on a shelf. The guide will serve as a reference book for all of your digital efforts and direct you to online success. Show less