DAGMARA SZULCE

💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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In a world saturated with digital noise, consumers crave authentic connection. From leveraging storytelling to championing social impact, humanizing your brand and demonstrating meaning is crucial. Join me with @femalequotient in the #EqualityLounge at #AWNewYork24 where we’ll share stories that resonate beyond the noise, ignite conversations that lead to action and create connections that make progress possible.

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When it comes to B2B, the landscape is evolving with brand building, storytelling, and creativity taking center stage. It's a shift that is benefiting forward-thinking brands seeking to differentiate themselves in an industry that historically hasn't emphasized these elements. The transformation is evident, driven by a host of factors not too different from B2C. As we move forward, breakthrough and innovative storytelling is set to play a significant role. Exciting insights from the LinkedIn B2B Benchmark 2024 report showcasing the changing dynamics of this space. #brandstorytelling #b2bmarketing #b2b #storytelling

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We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.  Tune in for a compelling dialogue with jenn lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.  This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization. Listen via the link in the comments.

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