Matt Cooper

I’m fascinated by the trend of public company executives going “direct-to-investor,” embracing digital tools and platforms to meet retail and institutional investors where they are. Portco Stakeholder Labs is taking this to an entirely different level by adding a tech layer to its popular business podcast and show, After Earnings (from Morning Brew ☕️). Now, in addition to host questions, verified shareholders can submit questions to shape the conversation around topics they care about most. Bravo to Affirm for leaning in.

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🏆 Brian Moseley is an entrepreneur, small business owner, and partnerships leader with a championship mentality. 🏆 It's W8 / Q2 / 2024 and this week in our MGMT Boston up & coming operator series we’ve got Brian, who has taken notes and lessons to heart to build the future he wants to live in. Today, Brian serves as the Director of Enterprise Sales at industry-leading SEO technology company Semrush. At Semrush he has helped launch, sell, and build their first Enterprise partner program for a high ACV product - SplitSignal. Brian sold their first 25 customers and hired out the GTM team around this new partner program. Most recently, Brian has been helping to build another Enterprise partner program for Semrush’s new Enterprise Platform. He’s responsible for organizing the GTM strategy, running discovery, and onboarding initial customers through alpha & beta programs as they begin the full commercial rollout. Enterprise SEO is a complex space and he’s had to leverage all of his HubSpot, Databox & Amazon Enterprise partner knowledge to bring it all together. 😊 Incentives & Alignment - Finding CHI 😊 Over Brian’s career in SaaS sales, he’s worked with multiple revenue teams and many reps, learning the power of incentives. At HubSpot, they leveraged a “CHI” score. The Customer Happiness Index measured how much customers were using the product and sales performance was tied to retention. Databox taught him to measure the metrics that matter and make them visible to your teams - “sunlight is the best disinfectant”. Brian believes that Sales & Marketing alignment is one of the greatest things a SaaS company can aspire to achieve. As Brian has continued to build GTM teams and partner programs, he’s constantly working to help his Agency partners grow and be successful. 3 Career Insights / Learnings 🏋‍♂️ Take Plates Off Trays - “The best opportunities come from always trying to take the plates off the tray of your manager. Ask managers about their goals and try to master their job & care about their goals to make their lives easier” 🗣 Toastmaster Appreciation - “Get comfortable with public speaking and drop your crutch words. Try recording yourself on a call and listen to it back. It’s painful, but one of the best things you can do for your career.” 🙋‍♂️ Be Someone Worth Helping - “Successful people might not mind spending time with you, but you have competition. How do you stand out to ensure they keep making time for you? Follow up and let them know how their time and advice have helped. Be specific. Offer to lend help in return and keep working to be someone worth helping.” If you’d like to learn more about Brian’s career, the full post is linked in the comments. Go ahead and sign up for the newsletter to see the operator learnings we bring you in the weeks ahead too, will ya? #bostontech #operators #gtm

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Great podcast with beth sheffner scheer, Erica Waichman & Jennifer Kodner on how VC talent partners influence founders, hiring managers, and most of all help their portCo’s succeed!

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