About
Results driven leader with 20+ years of experience in general management, marketing and…
Activity
-
What happened on Tuesday was a pinch-me moment as I took the stage as a keynote speaker at Amazon Ads #unBoxed event. Partners are crucial to the…
What happened on Tuesday was a pinch-me moment as I took the stage as a keynote speaker at Amazon Ads #unBoxed event. Partners are crucial to the…
Liked by Claire Paull
-
Day 1 x 421. Uri, Kendra and I are bringing you a sneak peek into Amazon Ads’ #unboxed2024 in #Austin. Compelling insights into what we have in store…
Day 1 x 421. Uri, Kendra and I are bringing you a sneak peek into Amazon Ads’ #unboxed2024 in #Austin. Compelling insights into what we have in store…
Liked by Claire Paull
-
Claire Paull Global VP Marketing at Amazon Ads, took center stage this week at #unBoxed2024 to discuss new advertising capabilities including…
Claire Paull Global VP Marketing at Amazon Ads, took center stage this week at #unBoxed2024 to discuss new advertising capabilities including…
Liked by Claire Paull
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
More activity by Claire
-
A special moment and true privilege to speak at #ForbesCMO in dreamy Aspen, CO. Grateful to be a part of the Forbes CMO Network and big thanks to…
A special moment and true privilege to speak at #ForbesCMO in dreamy Aspen, CO. Grateful to be a part of the Forbes CMO Network and big thanks to…
Liked by Claire Paull
-
Our Amazon UK Upfront in central London earlier this week was phenomenal. Massive thank you to our Events, Marketing, PR and Prime Video teams for…
Our Amazon UK Upfront in central London earlier this week was phenomenal. Massive thank you to our Events, Marketing, PR and Prime Video teams for…
Liked by Claire Paull
-
#AmazonAccelerate is a few days away! We've mapped out some of the speakers who'll be in Seattle with us. Learn about the topics they'll be covering:…
#AmazonAccelerate is a few days away! We've mapped out some of the speakers who'll be in Seattle with us. Learn about the topics they'll be covering:…
Liked by Claire Paull
Other similar profiles
Explore more posts
-
Soizic Sacrez
Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations 📊 Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://okt.to/HOybPZ #RetailMedia #Measurement #InStore
-
David Kohl
Why is everyone obsessed with making Google's Privacy Sandbox successful? Criteo found that "the Privacy Sandbox creates an enormous advantage for Google’s advertising business, including putting Google Ad Manager in a position to boost its market share from 23% to 83%." And as if to be a consolation prize, Todd Parsons offered, "... one thing that would help level the playing field at least somewhat, however, is if everyone in the online ad ecosystem, including publishers and other ad tech vendors, would engage in more rigorous testing." Folks ... the digital advertising industry needs an independent personal data security system that, without conflict, protects the interests of publishers, advertisers and consumers. It is in no one's best interests to adopt privacy-enhancing technologies from organizations that profit from processing personal data. Period.
8 Comments -
Brad Samuels
Even if the projections for political ad spending on CTV are somewhat overly optimistic, there's still a lot to be encouraged about here with CTV spending projected to grow 5X vs. the 2020 political cycle. It's also interesting to note that 81% of CTV ad spending is now programmatic, underscoring the critical importance of building and maintaining a well-designed ad stack for any ad-supported CTV player. Eagle Dock Media #CTV #ProgrammaticAds #PoliticalAdSpending #DigitalAdvertising
-
Soizic Sacrez
The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Claire Paull
2 others named Claire Paull are on LinkedIn
See others named Claire Paull