Christy Moss (she, her)

Christy Moss (she, her)

Urbana-Champaign Area
3K followers 500+ connections

About

Advancement thought leader, speaker, and author, with twenty years of progressively…

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Contributions

Activity

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Experience

  • University of Illinois Alumni Association  Graphic
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    Scottsdale, Arizona

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    Urbana-Champaign, Illinois Area

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    Urbana-Champaign, Illinois Area

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    Urbana-Champaign, Illinois Area

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    Saint Louis, Missouri

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    Greenville, Illinois

Education

Volunteer Experience

  • General Federation of Women's Clubs Graphic

    Volunteer

    General Federation of Women's Clubs

    - 8 years 11 months

    •As art chairman, doubled the fundraising income for the annual art scholarship offered to local students.

    • Wrote as one of nine women selected nationally to blog for the General Federation of Women’s Clubs.

    • Organize the annual homecoming parade float showcasing our yearly activities to community members and soliciting new members.

    • Organize scholarship award process and present yearly scholarships to local high school students.

  • Council for Advancement & Support of Education Graphic

    Speaker

    Council for Advancement & Support of Education

    - Present 8 years 11 months

    Education

    • Co-presenter for CASE V on the topic of Leadership Annual Giving: The Donor Pipeline: Data Insights and Strategies from Two Universities.

    •CASE V co-presenter: Human-Centered Advancement Design

Publications

  • Engineering Warm Fuzzies: Applying UX Principals to Multi-Channel Philanthropic Experiences

    University of Illinois; Master's Thesis

    As we have moved firmly into the 21st century and as our society and its expectations are continuously evolving, so must our higher education advancement practices. Rather than asking How do we want alumni and donors to engage with our universities?, we must ask How are these individuals already intuitively engaging the world? Instead of falling into the trap of thinking What are global best practices in higher education advancement?, we should be asking Which global companies are curious and…

    As we have moved firmly into the 21st century and as our society and its expectations are continuously evolving, so must our higher education advancement practices. Rather than asking How do we want alumni and donors to engage with our universities?, we must ask How are these individuals already intuitively engaging the world? Instead of falling into the trap of thinking What are global best practices in higher education advancement?, we should be asking Which global companies are curious and responsive in their interaction with humans, and what can we learn from them? In answering these questions, this thesis tests a human-centered solicitation approach via three primary channels: mail, phone, and email. For each channel, multiple tests were performed and the principles and tools of human-centered design and user experience are implemented, including ethnographic interviews, user personas, and A/B testing. The results of these tests lead to the recommendation of a user-centered approach to philanthropic interactions that is constantly testing and evolving practices. Now more than ever, consciously building and testing systems centered around removing obstacles impeding giving defines the work of the modern advancement professional.

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