“Cathy was instrumental in positioning DEV's launch into the marketplace, from planning our initial announcement to reinforcing our message through a campaign of follow-on announcements and social media. She was nimble and very strategic which is what is required to break through the clutter and get a message across. I hope to continue working with Cathy in the future.”
About
Senior strategic communications executive rooted in media, entertainment and technology.…
Activity
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Don’t you wish they had this in your country… Australia passed a “right to disconnect” law. Employers face fines of up to $63,000 for getting in…
Don’t you wish they had this in your country… Australia passed a “right to disconnect” law. Employers face fines of up to $63,000 for getting in…
Liked by Cathy Nevins
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it’s been quite the journey these last several months. Shaboozey’s one of a kind – not only does he have a singular vision musically but his drive…
it’s been quite the journey these last several months. Shaboozey’s one of a kind – not only does he have a singular vision musically but his drive…
Liked by Cathy Nevins
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Who’s excited for the 2024 US OPEN 🎾?! I’m psyched to host advertisers for the official magazine and see friends. Here’s a little BTS vid as the…
Who’s excited for the 2024 US OPEN 🎾?! I’m psyched to host advertisers for the official magazine and see friends. Here’s a little BTS vid as the…
Liked by Cathy Nevins
Publications
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The Tyranny of Media Discovery
Forbes.com
Alan and I reworked my original Tumblr post on the lack of marketing for digital music services, "Selling Music to the 60%," for his Forbes.com blog. The original is here: http://digitalmediamixtape.tumblr.com/post/50903340874/selling-music-to-the-60
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5 people have recommended Cathy
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Watching the videos of Chappell Roan at Lollapalooza and I can't help but shine a light on her tour manager Sophia Eras. Two and a half years ago…
Watching the videos of Chappell Roan at Lollapalooza and I can't help but shine a light on her tour manager Sophia Eras. Two and a half years ago…
Liked by Cathy Nevins
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SXSW '25 panel voting is open! Hope you'll support this proposal featuring top experts (including ASCAP's Clara Kim) on how songwriters and musicians…
SXSW '25 panel voting is open! Hope you'll support this proposal featuring top experts (including ASCAP's Clara Kim) on how songwriters and musicians…
Shared by Cathy Nevins
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Musicians — Interested in learning from the experts about legal protections and revenue streams? Vote for our #SXSW panel “Protect and Profit: A…
Musicians — Interested in learning from the experts about legal protections and revenue streams? Vote for our #SXSW panel “Protect and Profit: A…
Liked by Cathy Nevins
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Last month, I went to Mar-a-Lago in Palm Beach with several colleagues to interview former President Donald Trump about his plans for the U.S…
Last month, I went to Mar-a-Lago in Palm Beach with several colleagues to interview former President Donald Trump about his plans for the U.S…
Liked by Cathy Nevins
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Aidan M. Ryan, APR
When people have asked me what my book is about, I have struggled to answer. That's because the project started more than 12 years ago in a series of eulogies I delivered over the course of a single, very difficult summer. I recently got the chance to write about the connection between the eulogy as a form of nonfiction and other writing that blends biography, journalism, and memoir. That essay--my first attempt to explain what I'm doing in my forthcoming book and to address some of the other books that guided me--is out now in Public Books. https://lnkd.in/e7XPkTvB
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Alexander Kuznetsov
TV, Google or social media? The folks at Society22 and Censuswide conducted a study to find out which channels have the most influence on U.S. consumers. Notably, most respondents were able to name the sources of brand information for the last five products they purchased ✅ Internet searches came out on top (36%). This was followed by recommendations from family or friends (30%), brand advertising on TV or radio (25%), social media advertising (23%), and brand stories from other content creators or influencers (20%). When it comes to what most often inspires US consumers to make a purchase, YouTube leads the way (37%), followed by TV commercials (36%), offline sources such as friends, family and in-store displays (35%), Facebook (30%) and TikTok (26%). ➡️ The main conclusion of the researchers is that in order to influence purchase decisions through content, brands need to tailor it to their target audience. I would add that regardless of which channel your audience chooses, be mindful of your reputation. Don't skimp on content creation, manage negative feedback effectively, and word of mouth will work for you, both online and offline. #Research #SocialMedia #ReputationExpert
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