Casey Bourque

Casey Bourque

Greater Orlando
616 followers 500+ connections

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About

Casey is VP Marketing at his agency Web Design Phoenix, which serves as an "outsourced…

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Activity

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Experience

  • Web Design Phoenix Graphic

    Web Design Phoenix

    Phoenix, Arizona | Orlando, Florida

  • -

    Bluffton, South Carolina

  • -

    Phoenix, Arizona Area

  • -

    Orlando, Florida Area

  • -

    North America

Education

  • Florida Southern College Graphic

    Florida Southern College

    -

    Activities and Societies: NCAA Golf Team - 3-time Division II National Champions; Kappa Mu Epsilon - Mathematics Honors Society, Sigma Chi Fraternity

    I attended Florida Southern College from the fall of 1995 until graduating in spring of 1999. My academic focus was in mathematics and business, earning honors in each area. I earned both academic and athletic scholarships (golf).

    I was a member of the varsity golf team for all 4 years of college. Our team won 3 NCAA Division II National Championship Titles during my time there.

    I was also an active member of the Sigma Chi Fraternity, serving as Finance Chair and Risk Management…

    I attended Florida Southern College from the fall of 1995 until graduating in spring of 1999. My academic focus was in mathematics and business, earning honors in each area. I earned both academic and athletic scholarships (golf).

    I was a member of the varsity golf team for all 4 years of college. Our team won 3 NCAA Division II National Championship Titles during my time there.

    I was also an active member of the Sigma Chi Fraternity, serving as Finance Chair and Risk Management Chair.

    In Mathematics, I earned an induction into Kappa Mu Epsilon, a national honorary mathematics society.

Licenses & Certifications

Volunteer Experience

  • Little Linksters Association for Junior Golf Development Graphic

    President

    Little Linksters Association for Junior Golf Development

    - Present 8 years 11 months

    Children

    I currently serve on the Advisory Board for this Orlando-based junior golf association. I've also participated in fundraising campaigns and Web Design Phoenix has also donated resources toward Little Linksters' online presence and marketing. I'm proud to be associated with this group and with Brendon Elliott, PGA who was recognized by the PGA of America as the 2018 National Golf Development Award Winner.

  • PGA Golf Day Graphic

    National Chair - PGA Golf Day Charities

    PGA Golf Day

    - Present 14 years 11 months

    Social Services

    Leveraging golf relationships with The PGA of America, as well as the capabilities of our firm Web Design Phoenix, we have helped scale 100-Hole Golf Marathons to a national level, raising over $2,000,000 for 100+ different charities.

  • HIMSS Arizona Chapter Graphic

    Director of Marketing and Communications

    HIMSS Arizona Chapter

    - Present 6 years 4 months

    Health

    Healthcare Information and Management Systems Society (HIMSS) is a global nonprofit organization supporting improved healthcare through information and technology. They provide thought leadership, community development, professional networking, career opportunity and regular events. HIMSS includes over 70,000 individual members, 630 corporate members, and over 450 non-profit affiliations. The Arizona Chapter has nearly 2,000 members comprised mostly of medical providers, industry IT…

    Healthcare Information and Management Systems Society (HIMSS) is a global nonprofit organization supporting improved healthcare through information and technology. They provide thought leadership, community development, professional networking, career opportunity and regular events. HIMSS includes over 70,000 individual members, 630 corporate members, and over 450 non-profit affiliations. The Arizona Chapter has nearly 2,000 members comprised mostly of medical providers, industry IT professionals, vendors, students and others.

  • Special Olympics Arizona, Inc. Graphic

    Golf Tournament Coordinator

    Special Olympics Arizona, Inc.

    - Present 14 years 11 months

    Children

    Special Olympics is the major beneficiary of the PGA Golf Day program. I have also volunteered to manage the Arizona State Special Olympics Golf Tournament held annually at Vistal Golf Club. I've had the wonderful privilege of hanging gold medals on winning participants at closing ceremonies.

  • Online Instruction Coordinator

    Little Linksters Association for Jr. Golf Development

    - Present 6 years 9 months

    Children

    I work directly with the Little Linksters organization in developing online resources to help kids learn to play golf. I donate my time and materials that I've already written and/or developed on about-golf.org to support the cause. Little Linksters was recognized by the PGA of America in 2018 as the nation's leader in junior golf development.

  • Golf Academy of America-Altamonte Springs Graphic

    Keynote Speaker

    Golf Academy of America-Altamonte Springs

    - Present 9 years 11 months

    Education

    Presenting to classes of aspiring entrepreneurs and golf industry professionals, I speak on my background in golf, stories about the PGA Tour, and the importance to personal marketing. I cover topics related to contract negotiations, building proper networks and documenting important real-life experience - and showcasing skill through the eyes of employers and business partners.

Publications

  • 5-Part Format for Every Article You Write

    Web Design Phoenix

    Writing new content can be hard. Even if you know your subject matter like the back of your hand, it’s not always easy to put pen to paper. In this short article, I offer up a simple format that you can easily deploy in every single article you ever write. Here’s what we’re going to cover:

    Tips on finding the best topics to write about
    How to organize your thoughts for readers (and for Google)
    Explain how writing content might be much easier than you might think

    See publication

  • KPI Golf Management Services Guide

    KPI Golf Management

    Service offerings designed to help underperforming golf courses - consulting, leasing, golf course management, golf operations, accounting, legal, real estate, etc.

    See publication

  • Golf Course Owner's 10-Year Playbook

    KPI Golf

    Despite the recent soaring economy, golf courses are still struggling with diminishing demand. There's strong data that suggests there will be further golf course closings before we reach a supply/demand equilibrium.

    In addition to the great economy of late, more than half of all golfers are aged 55+. These are the Baby Boomers retiring and reaching the end of their careers. They're spending more money and playing more rounds than any other group by far.

    In time, when the Baby…

    Despite the recent soaring economy, golf courses are still struggling with diminishing demand. There's strong data that suggests there will be further golf course closings before we reach a supply/demand equilibrium.

    In addition to the great economy of late, more than half of all golfers are aged 55+. These are the Baby Boomers retiring and reaching the end of their careers. They're spending more money and playing more rounds than any other group by far.

    In time, when the Baby Boomers age out (OR) a market correction occurs, the golf business is going to feel the punch.

    Golf course owners need to figure out how to market to the next generation without alienating the current senior population of players. This is the how-to playbook to win in the 10 years.

    See publication

  • Value Driven Website Design - Manage Risk, Stay Flexible, Be Effective

    Web Design Phoenix

    The tradition ways of designing and maintaining a website is broken. This book outlines how companies can protect themselves from substantial business risk, exorbitant upfront costs, uncertain returns on investment, and huge opportunity cost.

    Value driven design focuses on getting a website built very quickly, typically under 30 days. Following initial launch, subsequent improvement cycles to plan, prioritize, develop, track and learn from actual user data guides expansion and growth of…

    The tradition ways of designing and maintaining a website is broken. This book outlines how companies can protect themselves from substantial business risk, exorbitant upfront costs, uncertain returns on investment, and huge opportunity cost.

    Value driven design focuses on getting a website built very quickly, typically under 30 days. Following initial launch, subsequent improvement cycles to plan, prioritize, develop, track and learn from actual user data guides expansion and growth of site.

    I believe that a website should be a company's #1 marketing asset.

    See publication

  • The Step-by-Step Guide to Inbound Marketing

    WebDesign-Phoenix.com

    A 45-page educational piece about how companies can turn their existing website into a customer attracting machine. We go over search engine optimization (SEO), creating content, leveraging social media, converting visitors into leads, nurturing leads into customers, analyzing results and refining, and all kinds of other things.

    The book is formatted for the lay person who is learning what inbound marketing is all about.

    See publication

  • Defining Your Company's Market Position

    Web Design Phoenix

    This "how-to" guide walks small and mid-sized businesses through the simple process of identifying their position, or niche in the marketplace. We seek to answer the Who, What, Where, When, Why kinds of questions that differentiate one business from another, and to escape from the proverbial "sea of sameness". This phase of the marketing process is invaluable, yet commonly overlooked by startups and established firms alike.

    See publication

  • Quick Guide How to SEO

    WebDesign-Phoenix.com

    Search Engine Optimization (SEO) is a huge part of the attraction phase of the inbound marketing process. Here's how to do it yourself.

    Learn about how search engines evaluate and rank websites, and what you need to do to your site to improve visibility. Take some simple steps and watch your analytics improve.

    See publication

  • 6 Keys to Marketing Metrics

    Web Design Phoenix

    How-to-Guide for evaluating online marketing performance through data. Casey discusses which metrics prove to be most useful and how to perform calculations.

    See publication

  • Online Fundraising Websites

    Web Design Phoenix

    How to raise money in large scale online through automation. Casey describes the benefits of a proprietary system developed by Web Design Phoenix to help large organizations scale their audience, leverage vast circles of influence, and bring money into their bank account with ease.

    See publication

  • The Interactive Beginner's Guide to Golf

    A compilation of my life as a professional golfer and golf instructor. The book targets the interests of relative beginners, providing a single point of contact for everything they need to learn and improve in the game. The book contains over 300 pages, 64 lessons and drills, 25 videos, and other information.

    See publication

Projects

  • Learn to Play Golf Online Course

    - Present

    Online courses outline the basics of playing golf. Classes are designed to help beginners learn what they need to know and feel comfortable going to the golf course on their own - swing, rules, etiquette, grip, and some strategies to make golf easier to start...and more fun.

    See project

Honors & Awards

  • Kappa Mu Epsilon Honorary Mathematics Society

    Florida Southern College

    Honorary mathematics achievements

  • Maine State Golfer of the Year

    Maine State Golf Association

    Elected best golfer of the year in 1995

Languages

  • English

    Native or bilingual proficiency

  • German

    Limited working proficiency

Organizations

  • Hubspot Inbound Marketing

    Partner Agency

    - Present

    Web Design Phoenix is a recognized inbound marketing partner agency with Hubspot, the world's leading online marketing software platform.

  • Little Linksters Association for Junior Golf Development

    Advisory Board Member

    - Present

    I participate in the association's online marketing presence as well as the overall direction and decision-makeing process for the Little Linksters for children.

  • The PGA of America

    Class A Member

    - Present

  • Sigma Chi Fraternity

    Finance Chair; Risk Management Chair

    - Present

  • Kappa Mu Epsilon Honorary Mathematics Society

    -

    - Present

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