☕ Carrie Hill

With the SEO community reeling from recent updates, how are you holding up? It's clear that the update is affecting more than just low-quality content. SEOs like Glenn Gabe have called out that sites hit by the September update have not recovered and that conditions have worsened since March. While it's understood that some sites might justifiably face penalties, it's disheartening to see quality sites, including those making concerted efforts to align with Google's guidelines, continue to suffer traffic losses. These sites, often relying heavily on ads and affiliate links for revenue, are being penalized, while larger brands with similar setups seem to be navigating the updates unscathed. This raises important questions about the equitable application of Google's helpful content system and the future of small-scale digital publishing. Amid these challenges, one thing remains constant: our commitment to navigating these turbulent waters together with the SEO community. We're keen to engage in open dialogues, share insights, and explore strategies to adapt to these changes effectively. Your thoughts, experiences, and strategies for adapting to these updates are invaluable. How are you managing through these shifts? Let's continue this conversation and support each other in finding the way forward. #SEO #DigitalMarketing #GoogleUpdates #HelpfulContent

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13 Essential On-Page SEO Factors You Need To Know https://buff.ly/4dMkTYT

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Want the truth? SEO and PPC are separate entities. While PPC focuses on bidding for keywords and ad competitiveness, SEO relies on different algorithms and strategies for organic ranking. If someone tells you that running ads will improve your organic search position, it’s time to rethink that advice. Contact me for more info! nextMEDIA Driving Business to Your Business . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024

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It’s official, Google confirmed the leaked documents are real. Google’s internal algorithm documents were made publicly available. Top SEOs are reviewing and making adjustments to better serve their clients. Make sure your SEO company is fast, nimble and optimizing around these ranking factors, or get left behind! The documents are thousands of pages long but I’ve done my best to focus on the factors that stood out to me: Domain Authority & Clicks for Rankings 🔍 Key Findings: Google's Leaked Search Algorithm Documentation unveils intriguing insights: Domain Authority: Contrary to public denials, Google measures "siteAuthority" to gauge domain trustworthiness. What are you doing to build authority? Clicks Influence Rankings: NavBoost leverages click data for rankings, considering metrics like good clicks, bad clicks, and engagement duration. Are you optimizing for User Experience? Sandboxing New Sites & Chrome Data Usage 🛑 Leaked Google Algorithm Secrets Revealed: Sandboxing New Sites: The "hostAge" attribute temporarily places new sites in lower ranking tiers. Be patient with new sites. Chrome Data Usage: Clickstream data from Chrome browsers influences rankings, contradicting Google's public stance. More emphasis on U/X optimization. Panda Algorithm & Authorship Importance 🐼 Unveiling Google's Secrets: Panda Algorithm: Applying scoring modifiers based on user behavior metrics. U/X U/X U/X Authorship Signals: Google values author credibility and expertise in content rankings. Other than your website, where else are you writing to build your online authority? Demotions & Link Importance 🚫 Google's Demotion Strategies: Various Demotions: From anchor mismatch to SERP demotion, Google enforces strict demotion policies. 🔗 Link Importance: sourceType and PageRank remain crucial despite claims of reduced importance. Is your SEO company skilled in all the nuances of link building? Content Originality & Speculative Features 📝 Peeking into Google's Algorithm: Content Originality: Google evaluates short content for originality and emphasizes early placement of key content. Speculative Features: The Helpful Content Update and NSR hint at enhancing content quality and search relevance. AI Produced content likely won’t cut it. Make sure your agency's writing team is spending the appropriate amount of time to create content superior to your competitors and valuable to site users. Successful Clicks & Mobile-First Indexing 📈 Mastering Google's Algorithm: User Engagement Metrics: Good clicks, bad clicks, and other engagement metrics influence rankings. Mobile Optimization: With Mobile-First Indexing, mobile-friendly sites gain search visibility. Lots of info about Technical SEO, Web Maintenance and U/X management. How does your site look from mobile? At Rocket Pilots, we are assessing our SEO deliverables to ensure alignment with this leak. Hope this was helpful!

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