Caroline Mealing

At The WRKT, I launched an organic blog aimed at improving our Google ranking through strategic content publishing. By identifying and targeting specific keywords, I developed a daily publishing schedule to ensure consistent content output. This initiative involved researching high-impact keywords relevant to our audience, crafting engaging blog posts, and optimizing them for search engines. As a result, our website's visibility improved significantly, driving increased organic traffic and… Show more

At The WRKT, I launched an organic blog aimed at improving our Google ranking through strategic content publishing. By identifying and targeting specific keywords, I developed a daily publishing schedule to ensure consistent content output. This initiative involved researching high-impact keywords relevant to our audience, crafting engaging blog posts, and optimizing them for search engines. As a result, our website's visibility improved significantly, driving increased organic traffic and enhancing our online presence. This blog strategy not only bolstered our SEO efforts but also provided valuable content to our readers, establishing The WRKT as an authority in the health and fitness industry. Show less

Navigating the landscape of the collectibles industry, Blokpax faces the formidable challenge of persuading established web2 collectors to venture beyond their conventional realms and embrace a product that seamlessly intertwines the physical and the digital.

Over the past two and a half years, my focus has been laser-sharp on devising a strategy to facilitate an immersive experience for new collectors without compromising the inherent value of our product.

The innovative… Show more

Navigating the landscape of the collectibles industry, Blokpax faces the formidable challenge of persuading established web2 collectors to venture beyond their conventional realms and embrace a product that seamlessly intertwines the physical and the digital.

Over the past two and a half years, my focus has been laser-sharp on devising a strategy to facilitate an immersive experience for new collectors without compromising the inherent value of our product.

The innovative solution emerged in the form of hosting live online breaks for new buyers. This dynamic approach allows them to instantly engage with our product, immersing themselves not only in the vibrant energy of our team and community but also in the exhilarating highs and lows encapsulated within Blokpax offerings.

Collaborating with my dedicated team to expand my idea, we conceptualized and developed a uniquely sophisticated breaking product that stands as a testament to innovation and, more importantly, success.

The implementation of Battle Breaks, a pivotal component in our strategy, has yielded remarkable results. I am proud to report a staggering 90% increase in user retention rates for new collectors. This not only signifies the effectiveness of our approach but also underscores the potential for redefining the collector experience in an industry steeped in tradition.

Our journey at Blokpax is not just about introducing a product; it's about revolutionizing how collectors perceive and engage with the evolving intersection of physical and digital collectibles. Show less

I take immense pride in introducing three exceptional Home Team Heroes collections I have had the pleasure to release with Blokpax so far: Baseball 2023, Football 2023, and Basketball 2023.

My role in these releases encompasses a spectrum of responsibilities, including leading a team of global artists, overseeing the end-to-end development of the art and digital cards, collaborating closely with engineers for website and lander creation, executing strategic marketing initiatives, and… Show more

I take immense pride in introducing three exceptional Home Team Heroes collections I have had the pleasure to release with Blokpax so far: Baseball 2023, Football 2023, and Basketball 2023.

My role in these releases encompasses a spectrum of responsibilities, including leading a team of global artists, overseeing the end-to-end development of the art and digital cards, collaborating closely with engineers for website and lander creation, executing strategic marketing initiatives, and spearheading the establishment and nurturing of the Home Team Heroes community and social presence.

Home Team Heroes is a revolutionary venture, inviting enthusiasts to embark on a journey collecting digital cards featuring heroes inspired by real professional athletes. In this realm, Blokpax has engineered a system where rewards are earned not just for holding singles but escalate significantly for rarer finds. Completing sets and rainbows introduces multipliers, adding a layer of excitement.

As a unique twist, collectors can chase special Color Pop inserts tied to the real-life performances that inspired each individual hero.

Home Team Heroes is not just about collecting; it's a fusion of collection and fantasy sports, offering a thrilling new dimension to scoring and engaging with sports-inspired heroes.

Join the adventure today and experience the pinnacle of collectibles innovation! Show less

I curated a groundbreaking collaboration by identifying and partnering with a skilled artist to craft a collection that seamlessly blends artistry and community engagement. Precision was paramount as I meticulously guided the artist to perfect the unique style of The Lost Miners, ensuring it resonated with our vision.

What sets the building of this collection apart is its foundation of transparency and inclusivity. I facilitated an open dialogue with our vibrant community, managing their… Show more

I curated a groundbreaking collaboration by identifying and partnering with a skilled artist to craft a collection that seamlessly blends artistry and community engagement. Precision was paramount as I meticulously guided the artist to perfect the unique style of The Lost Miners, ensuring it resonated with our vision.

What sets the building of this collection apart is its foundation of transparency and inclusivity. I facilitated an open dialogue with our vibrant community, managing their valuable feedback and effectively communicating it to the artist. This intricate process demanded adept communication skills and a keen eye for detail, but the result was a collection that truly reflects the essence of collaboration.

Simultaneously, I undertook the challenge of maintaining community engagement during the collection's development phase. Nurturing excitement and interest, I ensured the collection remained a living entity in the hearts of our members, building anticipation for the grand reveal.

The culmination of this journey involved orchestrating the seamless rollout of The Lost Miners Collection. This included not only unveiling the collection but strategically raising awareness around its unique and compelling narrative & provenance.

More about the Lost Miners:

The indisputable final NFT collection from Ethereum’s Proof-of-Work era.

The smart contract (ie the software code) to create the collection was deployed just before the merge and Ethereum’s conversion to Proof-of-Stake. We were the final smart contract deployed under Ethereum PoW.
In the same transaction as contract deployment, the entire 10,000 ERC-721 token supply was minted and instantly “staked” to the contract. This is a key element of Lost Miner provenance because it ensured the entire token supply was minted under the legacy PoW consensus mechanism.

The Lost Miners are the relics of the final mining event ever on the Ethereum blockchain. The collection truly represents the end of an era. Show less

Thriving on challenges at every National Sports Collectors Convention for the past three years with Blokpax has been an incredible journey. In a room where traditional collectors may not initially embrace our digital collectible aspect, I've embraced the challenge of reigniting the spark of collecting and driving direct foot traffic to our booth while increasing awareness about our brand.

Despite initial skepticism, the reward lies in providing a thrilling experience that transforms… Show more

Thriving on challenges at every National Sports Collectors Convention for the past three years with Blokpax has been an incredible journey. In a room where traditional collectors may not initially embrace our digital collectible aspect, I've embraced the challenge of reigniting the spark of collecting and driving direct foot traffic to our booth while increasing awareness about our brand.

Despite initial skepticism, the reward lies in providing a thrilling experience that transforms attendees into lifelong Blokpax enthusiasts. It's not just about selling a product; it's about changing perspectives and leaving a lasting impression. Show less