About
Amanda is the CEO of Female Forward. Over the last 20+ years, she has partnered with…
Articles by Amanda
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4 Movements You Can’t Afford To Miss To Grow Your Brand With Women
4 Movements You Can’t Afford To Miss To Grow Your Brand With Women
By Amanda Hill
Activity
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Sometimes, the best marketing doesn't shout; it simply shows. Recently, I came across a TVH Parts ad that perfectly exemplified this. It was…
Sometimes, the best marketing doesn't shout; it simply shows. Recently, I came across a TVH Parts ad that perfectly exemplified this. It was…
Shared by Amanda Hill
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Fake news on Facebook has been a growing concern, impacting not just public discourse but also the integrity of brands and public figures. For years,…
Fake news on Facebook has been a growing concern, impacting not just public discourse but also the integrity of brands and public figures. For years,…
Shared by Amanda Hill
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As we gear up for the Olympics in Paris 2024, Omega's latest campaign brilliantly blends the spirit of the games with the iconic sights of Paris…
As we gear up for the Olympics in Paris 2024, Omega's latest campaign brilliantly blends the spirit of the games with the iconic sights of Paris…
Shared by Amanda Hill
Experience
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Education
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Indiana University Bloomington
Activities and Societies: President, Student Alumni Association President, Blue Key Alumnae Director, Kappa Alpha Theta Sorority
Projects
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Career Achievements
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-- Over delivered on all key business measures, including share, sales and profile, for two different $1 billion category portfolios, despite production challenges and competitive launches.
-- On track to grow the NA Feminine Care portfolio for three straight years, and to be the only manufacturer in the category to consecutively grow share and household penetration.
-- Turned around three years of decline on global Tampax behind a globally qualified new ad campaign/product innovation…-- Over delivered on all key business measures, including share, sales and profile, for two different $1 billion category portfolios, despite production challenges and competitive launches.
-- On track to grow the NA Feminine Care portfolio for three straight years, and to be the only manufacturer in the category to consecutively grow share and household penetration.
-- Turned around three years of decline on global Tampax behind a globally qualified new ad campaign/product innovation that overdelivered expectations by +13% – resulting in one of five global P&G branding awards.
-- Developed new pricing, promotion and media business models on NA Olay that closed a profit gap, reduced spending while maintaining media reach, and delivered promotional sales equal to a new item.
-- Consistently ignited organizational culture – strong record of developing, retaining and promoting top talent while managing poor performers; led critical organization programs including staffing and performance reviews.
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During my recent visit to the Leo Burnett office in Chicago, I was reminded of the importance of viewing agency partners as true business allies…
During my recent visit to the Leo Burnett office in Chicago, I was reminded of the importance of viewing agency partners as true business allies…
Shared by Amanda Hill
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Here's how one simple image can showcase your product as a solid investment. Even though Legos are mainly for kids, marketing to the parents who…
Here's how one simple image can showcase your product as a solid investment. Even though Legos are mainly for kids, marketing to the parents who…
Shared by Amanda Hill
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Just returning from a first trip back to Geneva in 16 years with my family. So many memories flooded back from the 2.5 years spent here living and…
Just returning from a first trip back to Geneva in 16 years with my family. So many memories flooded back from the 2.5 years spent here living and…
Liked by Amanda Hill
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I’m a Mama’s girl so it goes without saying that my mom is truly one of my favorite people. Today was the first time she saw me in action - speaking…
I’m a Mama’s girl so it goes without saying that my mom is truly one of my favorite people. Today was the first time she saw me in action - speaking…
Liked by Amanda Hill
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It was such an honor (and an amazing full circle moment) to get to take the stage at Procter & Gamble’s 13th Annual #PGSignal event to speak about…
It was such an honor (and an amazing full circle moment) to get to take the stage at Procter & Gamble’s 13th Annual #PGSignal event to speak about…
Liked by Amanda Hill
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Starting my career at P&G didn’t just set me up with the best Brand Building experience in the world - it also connected me to some of the deepest…
Starting my career at P&G didn’t just set me up with the best Brand Building experience in the world - it also connected me to some of the deepest…
Liked by Amanda Hill
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Awesome to reconnect with colleagues Max Rangel and Anthony Rose at the 2024 America’s Edition of Break the Ceiling Touch the Sky in New York on…
Awesome to reconnect with colleagues Max Rangel and Anthony Rose at the 2024 America’s Edition of Break the Ceiling Touch the Sky in New York on…
Liked by Amanda Hill
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Couldn't be happier to join this amazingly talented McCann team and be a part of the iconic L'Oréal's next chapter.
Couldn't be happier to join this amazingly talented McCann team and be a part of the iconic L'Oréal's next chapter.
Liked by Amanda Hill
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On Friday 5 July 2024, I wrapped up an almost 34-year career at Procter & Gamble. It's been a great run yet every race has a finish line ... and…
On Friday 5 July 2024, I wrapped up an almost 34-year career at Procter & Gamble. It's been a great run yet every race has a finish line ... and…
Liked by Amanda Hill
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📑 Ever receive those super helpful project directives? "We need a creative PowerPoint." That’s it. That’s the brief. 🙃 Navigating corporate…
📑 Ever receive those super helpful project directives? "We need a creative PowerPoint." That’s it. That’s the brief. 🙃 Navigating corporate…
Shared by Amanda Hill
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