“I had the pleasure of working with Ben in his successive co-op terms at OpenText. He was a key figure in implementing stakeholder requests for the online community associated with our annual Content World user conference. Ben has shown that he is a results-driven, responsive individual with a keen interest in broadening his marketing knowledge. Ben is able to adapt to any platform or process with minimal ramp up time. He is comfortable engaging with internal and external stakeholders to execute on web marketing requests, and completes tasks promptly and positively. I would recommend Ben as an asset to any organization in a marketing or sales role.”
About
With over 15 years of experience in digital marketing, I've helped hundreds of brands achieve exponential growth through data-driven strategies and cutting-edge lead-generation techniques. My expertise lies in crafting comprehensive digital strategies that drive meaningful results, from IPO-fueling growth to 10:1 ROAS campaigns for scaling companies.
Core Competencies:
- Digital Strategy Development
- Google Ads & Social Ads Management
- Funnel Optimization & CRO
- 1st Party Data Ad Integrations
- Lead Generation Mastery
My Approach:
I believe in a "Strategy First" methodology, taking a bottom-of-the-funnel-up approach to ensure rock-solid digital foundations and building funnels to grow brands. By prioritizing clean data and AI-driven scalability, I create distribution networks that maximize the impact of your creative and funnels, turning leads into sales.
Notable Achievements:
- Managed $100M+ in ad spend across diverse industries
- Delivered 10:1 ROAS campaigns for multiple scaling companies
- Helped numerous brands leverage digital growth to secure funding or IPO
- Worked with industry leaders like Ceridian, Quark Expeditions, Canadian Tire, Porsche, and Transformer Table
Why Work With Me:
I bring a proven framework honed over 15+ years of experience and 100+ brand engagements. This allows me to rapidly evaluate and optimize digital programs, ensuring your marketing efforts are not just efficient, but transformative for your business growth.
Ready to scale your lead generation and drive unprecedented growth?
Let's connect and explore how my strategic approach can help you hit your goals and grow your bottom line.
Reach out at [email protected]
Services
Activity
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This was my favorite creative hack of the conference! The idea to use DKI to artificially increase ad strength to get the volume benefit without…
This was my favorite creative hack of the conference! The idea to use DKI to artificially increase ad strength to get the volume benefit without…
Liked by Ben Dankiw
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It's time! 🎰 Pubcon Las Vegas 2024 is happening this week and I'll be hitting the stage to share data management insights you won't want to miss.…
It's time! 🎰 Pubcon Las Vegas 2024 is happening this week and I'll be hitting the stage to share data management insights you won't want to miss.…
Liked by Ben Dankiw
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Curious what PMAX even is? Sometimes I forget about my non-specialist audiences and go right into the technical details! This is for all the…
Curious what PMAX even is? Sometimes I forget about my non-specialist audiences and go right into the technical details! This is for all the…
Shared by Ben Dankiw
Experience
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Education
Licenses & Certifications
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Bing Ads Accredited Professional Program
Bing
Issued -
Display Advertising Exam
Google
Issued Expires -
Search Advertising Advanced Exam
Google
Issued Expires -
Google Advertising Fundamentals Exam
Google
Issued Expires -
Google Analytics Individual Qualification
Google
Issued Expires
Courses
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Building and Managing Products, Services and Brands
BUS 362
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Business Systems Analyst
CS 432
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Commercial and Business Law for Mathematics Students
Mthel 100
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Computer Applications in Business: Databases
CS 338
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Corporate Finance
ACTSC 372
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Entrepreneurship, Technology and the Emerging Information Economy
MTHEL 400
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Global Marketing Management
BUS 469
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High-Tech Marketing
BUS 479
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Intro to Marketing Management
BUS 352
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Introduction to International Economics
Econ 231
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Organizational Design and Technology
MSCI 311
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Statistics for Business
Stat 372
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Strategic Management of Technology and Innovation
MSCI 421
Projects
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Zoocasa Search & Display
- Present
PPC (SEM/Display) Manager. Client facing role as well.
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Affordable Dentures
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Recommendations received
3 people have recommended Ben
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