Bill Salokar

We've curated a list of essential tips to elevate your survey game and ensure impactful results. Take a look at 9 tips to help guide you towards survey success while offering important considerations when creating and implementing surveys. Download now!

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Many companies are leveraging customer journey mapping to better understand the steps and decisions their customers make, but few realize the impact of in-store qualitative research. By incorporating in-store surveys, shop-alongs, and intercepts, you can capture critical, real-time insights that other methods often miss. For example, one major CPG company found that 70% of shoppers switched brands inside the store—insights that reshaped their strategy. Without this valuable in-store data, your journey map may be incomplete. Learn more: https://lnkd.in/dGVTQjHr #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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There are multiple sources of Insights and Analytics in most big companies. It's not just consumer insights that are guiding executive decision makers, which sometimes leads to faulty inferences and less-than-ideal actions. AI has only compounded this problem. That's why Ipsos’ broad suite of AI tools is anchored in insights from real people and vetted by subject matter specialists - powering Insights professionals to channel the authoritative voice of the consumer, faster and more effectively than ever before. https://lnkd.in/gs_7RZHC Ipsos: Trusted. Global. Innovative. Fast. Flexible. #ipsosmovesfaster

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AVAILABE FOR PURCHASE --- The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market. Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players. https://lnkd.in/gA8aHyxJ

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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Retail KPIs that include behavioral metrics are critical for understanding the true in-store performance and opportunities for both CPGs and retailers. Enjoy our blog on this topic! #cpgs #retailers #marketing

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Ever wonder why companies don’t include the survey methodology in a press release? Simple. The majority of the time the survey is flawed and they don’t want to disclose that to the public. It’s highly likely they went with a cheap survey company and didn’t realize they made a bad decision until after the survey was completed. At that point they had a choice - do nothing with the results or release the flawed results and hide the “source” (typically defined in the press release as a “independent third party research firm” and not the actual name of the market research firm which SHOULD ADD validity). Hiding the name of the market research firm that conducted the survey is a clear indicator the results likely have errors. I feel like Roz from Monsters Inc. “I’m watching you. Always watching. Always.” PS - if you have a different reason why the methodology isn’t included or the name of the market research firm isn’t in the #PR or #marketing materials you might have worked with I would love to hear why! PPS - Roz was voiced by Pixar story artist Bob Peterson! I never knew it wasn’t a grandma until today! 😂

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The balance between visual appeal, interactivity, and meaningful content is essential to keeping Gen Z engaged in surveys.

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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Fascinating insights in this new blog from Circana! Some highlights: 💡People are shopping and eating differently — for reasons that don’t uniformly apply. You need to show up for different consumers in different ways. 💡Affordability and convenience matter more than ever. Price and promotions may drive traffic, but relevance wins loyalty. 💡The fight for future market share starts now. Staying relevant 365 days a year means taking a full 360-degree view of consumers, demographically and beyond.

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Proud to have been part of this piece. In-person research reminds us of the human element of behavior. It's not something you can achieve in the same way online or via a survey. It also enables faster action...seems backwards, I know, but it's true. Try it and find out for yourself! Thanks Sarah Kotva for including me!! https://lnkd.in/gi_C2RZA

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Welcome to the September Ipsos Update! This is a good one - read on for perspective on synthetic data, global education, AI-assisted curation, healthcare persona bots, and more … deep dive into the latest research and thinking from Ipsos teams around the world. 🔎 https://lnkd.in/gbv2is7G #IpsosUpdate #Education #AI

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/gScbFTTU

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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