Ben Levin

Ever wonder why companies don’t include the survey methodology in a press release? Simple. The majority of the time the survey is flawed and they don’t want to disclose that to the public. It’s highly likely they went with a cheap survey company and didn’t realize they made a bad decision until after the survey was completed. At that point they had a choice - do nothing with the results or release the flawed results and hide the “source” (typically defined in the press release as a “independent third party research firm” and not the actual name of the market research firm which SHOULD ADD validity). Hiding the name of the market research firm that conducted the survey is a clear indicator the results likely have errors. I feel like Roz from Monsters Inc. “I’m watching you. Always watching. Always.” PS - if you have a different reason why the methodology isn’t included or the name of the market research firm isn’t in the #PR or #marketing materials you might have worked with I would love to hear why! PPS - Roz was voiced by Pixar story artist Bob Peterson! I never knew it wasn’t a grandma until today! 😂

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The greatest ways to conduct #UXResearch are #EyeTracking and attention data👇 💡Learn how the users' viewing order can inform navigation and flow 💡Discover how to measure the noticeability of elements and features Download the report: https://ow.ly/GYNp50SSTis

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The greatest ways to conduct #UXResearch are #EyeTracking and attention data👇 💡Learn how the users' viewing order can inform navigation and flow 💡Discover how to measure the noticeability of elements and features Download the report: https://ow.ly/GYNp50SSTis

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This screenshot is the agenda for Figma's 2024 Config closeout from 7:30-8:30P. Does that last session with Jason Ballard really say what I think it says? #RewirewithAI #futureHuman #buildingHumans #buildingHumansinFigma

As a UX researchers, we often talk with clients about the nuanced differences and distinctions between UX research and market research, and help them determine which suits their needs best. While there are important differences in approach and outcomes between these two broad types of research, they aren't mutually exclusive. When done well, by collaborative pros, they complement each other. We explored some of nuances between UX and market research in this recent blog post. Take a look and let us know what your experiences have been with this distinction! https://buff.ly/3VWJK5Z

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📢 Attention, attention: the 2024 DesignOps survey needs your help 😊 Please repost, share with your #DesignOps friends, and let's get those inputs in so we can have the best possible benchmarking report for 2024! 👉 bit.ly/DOA2024Survey 👈 Deadline for responses is July 31. #DesignOps #Design #Survey #DesignOpsCommunity #UX #UXOps #CreativeOps

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Effective UX research reports are key to communicating your insights. This article breaks down essential frameworks and principles, including the Pyramid Principle and Smart Brevity, to help you write clear, concise, and visually engaging reports. Enhance your reporting skills and ensure your research makes an impact. https://buff.ly/3Wmd19l

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How is the role of the user researcher evolving? 🌱 Dave Hora, founder of Dave's Research Co., explores the top trends shaping the user research landscape and how they’re redefining the responsibilities of researchers. As more companies embrace research democratization, Dave shares how user researchers are shifting from a purely technical role to an educational one, guiding organizations in their learning through research. Tune in to #TheOptimalPath podcast to learn more about the future of user research 🎧 https://buff.ly/3Qwql8Y #UserResearcher #ResearchDemocratization #UXResearchTrends

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Insights from UX research are invaluable assets and should be treated as such. 💎 💻 In this article, Emily DiLeo, PhD, MLIS digs into why knowledge management tooling is essential for protecting your research assets.

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[Blog] Essential leadership skills for navigating complex user research projects As a project lead in today’s landscape, you likely encounter increasingly complex user research projects. Diverse user bases, rapid technological evolution, and intricate project scopes add to this complexity. In this blog Abraham Ortiz Tapia from Bold Insight shares that, leading your teams through such a dynamic environment requires mastering three key skills: demonstrating empathy, making bold decisions, and anticipating both project and user needs. #Leadership #UserResearch #ProjectManagement #Empathy #DecisionMaking #FutureTrends https://lnkd.in/gSyw9MBD

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Still relying on accessibility overlays? You might want to reconsider! 🚨 Find out why legal cases show they're not enough and how human audits can save the day. 🌐 Read more in “The Truth About Accessibility Overlays” 🔗 https://drp.li/uYnax

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As a design leader, you work for your team—not the other way around. Learn how to keep your #UXteam happy, creative, and always on schedule. https://lnkd.in/eksZbUXM #DesignLeadership #TeamManagement #UXDesign #Productivity

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For an organization committed to the practice of user experience design, the Interaction Design Foundation doesn’t seem to value their own ideology. I’ve been a member for years and recently served as a local leader (of which I resigned a year ago and they have yet to remove me from the role). I’m finding their billing processes to be on the verge of questionable UX practices: ·     My membership increased 31% with no notification before billing. I was told that a single notification had been sent a year ago buried in an email with a subject line of “We have updated our Terms of Use, Privacy Policy, and Pricing Structure.” Do they not realize that subject lines such as this are white noise in people’s inboxes and begs to be deleted without reading? ·     To prevent the upcoming charge, the user must contact the main office and have them remove the store payment details. There is no ability for the user to do this themselves. ·     There is also no option to opt out of recurring charges. This is akin the dark practice of subscription services that lure users with trial period in hopes the user will forget to cancel before the period expires.   ·     The user can cancel their membership. However, the user loses access to all materials, content, and account details even though the user has prepaid for the upcoming year. This entices the user to delay cancelling only to encounter the same pain points the following year. ·     User is sent an invoice AFTER the charge has been applied. No notification of upcoming billings. ·     When asked to refund the membership charge, the admin basically responded with “The reason we’re unable to offer a refund guarantee on the renewal of memberships is that we already have a money-back guarantee after sign-up . . . we’d have to charge higher prices if we offered unlimited refunds and that’s why we make our policies crystal-clear, doing everything in our power to ensure members understand our fair terms.” This statement basically has the overtone of: It’s not that our communication and user experience is insufficient, it’s the user’s fault. IDF needs to reassess their membership and billing practices if they want to maintain any integrity in the field. As a hiring manager, I do not look at organizational memberships as having any influence in hiring decisions.  My advice for those wanting to increase their knowledge and break into design, rather than pay a yearly $264 membership fee, there are many free resources, podcasts, and articles that will help you achieve the same results. Image Credits: Bryce Durbin / TechCrunch

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Dear Organizations, 508 accessibility standards exist. Please use them. Signed, We the differently abled. Editing to add that there's really nothing more distressing, depressing and damned irritating than trying to establish a relationship with a vendor and they have trouble meeting your basic need to be able to READ their documents. Honestly folks, it can only redound to your benefit if recipients can actually engage with the materials you share. I know! I know! My vision problems are mine, not yours; but if I'm your point of contact, suddenly, my problem is yours too. I can't engage with you meaningfully if I can't read what you wrote or can't work with your tech. This isn't that complicated. This is more of that toxic and dangerous (eyeroll) DEI stuff, so feel free to ignore, I guess. https://lnkd.in/ehCNjSmB

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My latest column for Forbes just went live, where I dive into the trends shaping the digital landscape in 2024. From AI-driven personalization and no-code platforms to accessibility and data-driven design, we’re witnessing a major shift in how we craft seamless, engaging user experiences. 👉 Curious about how these trends will impact your digital strategy? Check out the article to explore how you can stay ahead of the curve and create more meaningful, inclusive experiences for all users. #UXDesign #AI #Personalization #Accessibility #HumanCenteredDesign #Forbes #DigitalTransformation UX Trends of 2024: The Future with Human-Centered Design 🌐 https://lnkd.in/gQm3trAP

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The table shows the sample sizes needed when planning studies where the primary analyses will be 90% confidence intervals for binary or rating scales and various margins of error for standalone estimation (not for making statistical comparisons with tests of significance). #ux #uxr #uxresearch #userexperience #userresearch

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Check out the insightful article 'You should be doing UX accessibility research - and you can start today' written by Ipsos UXNA's Jody Ahlm! Jody emphasizes the crucial role of accessible UX in design. By considering users with disabilities in the design process, we can disrupt the norm and foster inclusivity. The article points out the business benefits of accessible UX, predicting a growing demand and potential for increased market share for brands prioritizing accessibility. Read on to discover practical tips on beginning accessibility research - learn how to engage with users with disabilities, understand their challenges and assistive technologies, and ensure respectful recruitment. #ux #userexperience #uxresearch #accessibility #inclusivity #uxdesign #ipsos

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