Articles by Ashwin
Activity
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Know The Score I love sneaker collabs. My favorite right now is Wales Bonner x adidas. They are 🔥, they are comfy af, and they have blue…
Know The Score I love sneaker collabs. My favorite right now is Wales Bonner x adidas. They are 🔥, they are comfy af, and they have blue…
Liked by Ashwin Navin
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Really enjoyed our panel at the Future of Media London yesterday. We covered a really broad range of topics from the use of TV data to aid planning,…
Really enjoyed our panel at the Future of Media London yesterday. We covered a really broad range of topics from the use of TV data to aid planning,…
Liked by Ashwin Navin
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The Samba TV Crew kicking Advertising Week in NYC off with a bang at The Trade Desk rooftop Happy Hour today! Reach out if you’d like to join us for…
The Samba TV Crew kicking Advertising Week in NYC off with a bang at The Trade Desk rooftop Happy Hour today! Reach out if you’d like to join us for…
Liked by Ashwin Navin
Licenses & Certifications
Publications
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The TV Debate: Transformation vs. Revolution
Broadcasting & Cable
We need to stop thinking of Cable TV like we think of landline phone. People are watching more television than ever before, and that's unlikely to stop.
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The P2P mistake at Ohio University
CNet
Instead of managing the problem, Ohio University makes a brash and controversial decision to ban P2P file sharing.
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Personalization is Built on Trust and Transparency
Media & Entertainment Tech
My father is a tailor, my grandfather was a tailor, and our family has made custom suits for more than 50 years. As is common practice dating back to the 13th century, my dad’s customers come to be sized up from head to toe, and then served with a garment that fits perfectly. While it may be uncomfortable to have your body measured in every dimension, customers appreciate the tradeoff when they slip into a suit that fits like a glove. My dad’s customers are loyal to him for decades and, in…
My father is a tailor, my grandfather was a tailor, and our family has made custom suits for more than 50 years. As is common practice dating back to the 13th century, my dad’s customers come to be sized up from head to toe, and then served with a garment that fits perfectly. While it may be uncomfortable to have your body measured in every dimension, customers appreciate the tradeoff when they slip into a suit that fits like a glove. My dad’s customers are loyal to him for decades and, in confidence, share some of the most intimate details of their lives.
Like my father, my customers also trust me with intimate details of their lives, through their data, in exchange for an experience that’s built for them. In the media and entertainment industry, we define success as our ability to listen, understand and deliver relevant experiences. We form personal relationships with consumers by analyzing their behavior online and offline, customizing what they see and targeting advertising to be less intrusive. Doing so requires many systems to collect and mesh data, where the integration of data has become the fabric of our digital lives.
While the notion of surrendering information in exchange for a more personal service isn’t new, customers want a balance between giving up something sensitive and getting something of value in return. Although standards regarding protection of personally identifiable information (PII) are regulated and discussed often, the rules for collecting and protecting usage and behavioral data are less clear.
And therein lies the key question for industry leaders; do we ask for permission to collect and analyze this data? Or is the value of personalization so great, that we can do this entirely in the background, invisible to the consumer?
continued:
http://www.mediaentertainmenttechoutlook.com/cxoinsights/personalization-is-built-on-trust-and-transparency-best-practices-for-data-management-in-the-media-and-entertainment-industry-nid-86.html
Patents
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Device setting adjustment based on content recognition
Issued US US10721527B2
We adjust playback settings on your TV or viewing device based on the type of content being consumed. The content type may be determined based on a fingerprint acquired from the content presented via on the client device. The content type may be associated with one or more associated playback settings based on properties of the content type, which may be stored in a content profile.
Other inventorsSee patent -
Content exposure attribution based on renderings of related content across multiple devices
Issued US US10631068B2
Cross Platform Attribution / Lift Measurement with Priority to US11828608P
Other inventorsSee patent -
Viewer data access management (through immutable distributed ledgers, such as blockchain)
Filed US US20200058019A1
Approaches presented herein provide for the management of viewership data, including contractual terms and transaction history, through immutable distributed ledgers, such as blockchain.
Other inventorsSee patent -
Annotation of metadata through capture infrastructure
Issued US US20140007156
A method, apparatus and system annotation of meta-data through a capture infrastructure are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. A capture…
A method, apparatus and system annotation of meta-data through a capture infrastructure are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. A capture infrastructure annotates the audio-visual data with a brand name and/or a product name by comparing entries in the master database with a closed captioning data of the audio-visual data and/or through an application of an optical character recognition algorithm in the audio-visual data. The content identifier may involve a music identification, an object identification, a facial identification, and/or a voice identification. A minimal functionality including accessing a tuner and/or a stream decoder that identifies a channel and/or a content may be found in the networked media device. The networked media device may produce an audio fingerprint and/or a video fingerprint that is communicated with the capture infrastructure.
Other inventorsSee patent -
Exposure of public IP addresses in an ad exchange to improve relevance of advertisements
Issued US US20140007157
A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement…
A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.
Other inventorsSee patent
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From the #advertisingweek stage in NYC today, a very fascinating discussion on the resurgence of #contextualadvertising — the opportunity to create…
From the #advertisingweek stage in NYC today, a very fascinating discussion on the resurgence of #contextualadvertising — the opportunity to create…
Shared by Ashwin Navin
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At the Coalition for Innovative Media Measurement (CIMM), our mission is to cultivate and support improvements, best practices and innovations in…
At the Coalition for Innovative Media Measurement (CIMM), our mission is to cultivate and support improvements, best practices and innovations in…
Liked by Ashwin Navin
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