“I have worked with Anupa and the rest of the marketing team at Ferrari North America for a little over a year now and hands down it has been a very rewarding and enjoyable experience. Anupa’s knowledge and passion for effective digital marketing has been instrumental in the success of the work that my agency has done for Ferrari. In addition to her primary role, she manages various other marketing initiatives, assists numerous dealers, and still makes time to interact with our team on a regular basis. Overall, Anupa is well equipped to handle a variety of tasks with ease and has the skillset to help execute complex marketing strategies.”
About
A leader in Marketing Strategy, Digital Marketing, Experiential, Social Media…
Experience
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Education
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Harvard Business Institute Leadership program in partnership with Hilton
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Recommendations received
2 people have recommended Anupa
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Mat Zucker
Hyundai is recognizing what brand and demand marketers already know —creative and performance are both crafts that you need to be superb at. The risk is narrowly seeing good as simply great creative and optimized performance. . Best-in-class nowadays must mean collaboration and integration among the two—i.e., performance-driven creative and creatively-inspired performance.
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Mike Chopowick, CAE
A top rule in marketing is build a strong brand image that customers identify with. Apple's new iPad ad was not terrible, but it was way off-brand. I bet many Apple customers play vinyl LPs and guitars. The point of the ad, that a variety of creative platforms are compressed into this new device, could've been conveyed in much better ways than showing things being crushed by a hydraulic press. Destroying things is not what customers see as Apple's brand. Always use a promotional message that's consistent with your #brand and builds trust with your customers and audiences.
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Al Cones
Exciting news from Aseem Kapur about the strategic partnership between GM and EVgo to expand fast charging stations across the US! This move not only emphasizes the commitment of major automotive players to support EV adoption but also highlights the growing infrastructure being laid to support this sustainable transition. Such advancements ensure EV owners have more accessibility and convenience, making the switch to electric even more appealing. Looking forward to seeing how this development accelerates EV adoption across different markets. [Link to the article] #EVAdoption #Sustainability #AutomotiveInnovation #ElectricVehicles
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Aasit Thakkar
Great recap Francis Guindon, on #marketing #ai #trends. A few of my own takeaways for #startups SECURING SEED 1.) Understand ROI for both you, AND your consumer. 2.) Don’t tell investors when/how you’ll be profitable, BUT how you’ll reinvest to continue to exponentiate growth. 3.) Bootstrap until you ACTUALLY need funding from VC’s in order to unlock added value for you.
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