Alessandra Mohr

Some words of wisdom from my longtime and esteemed Weber Shandwick colleague Josh Gilbert -- about the decline of trust, and what really is governing the modern marketplace: meeting your stakeholders where they are and giving them what they actually value. https://lnkd.in/guduWqcD

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Considering a career in public relations? Check out this piece by Christina Fera and Emilita Dela Cruz on the internship experience at Argyle. Thanks for sharing Canadian Public Relations Society (CPRS) - Toronto! #pr #publicrelations #prcareer

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According to recent findings, 64% of respondents believe AI can significantly enhance PR storytelling. Here’s how AI is perceived to boost storytelling: Far greater speed in creating content: 77% Overcoming language barriers: 41% Better ability to create interactive and immersive content: 26% Reaching new audiences: 23% Easier access to content for the audience: 18% Creating more diverse and representative stories: 16% AI is clearly seen as a powerful tool for transforming PR narratives!

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At some point during a PR pro's day/week/month/career, they've asked themselves this question: “What was wrong with my pitch?” It could be the wrong contact. It could be the timing. It could even be that you've missed that one detail that pulls the story together. On Wednesday, October 2 Carve Communications, Inc.'s very own Mariela Azcuy will be hosting a Carved Out Conversations with Tech Target’s Don Fluckinger to get a journalist's perspective on what PR pros may be missing in their pitches. With decades of experience across the tech landscape, Don has received his fair share of “near misses” – those pitches that almost succeeded but didn’t cross the finish line into published stories. Some great discussions will include: ⭐ Turn a “near miss” into a hit ⭐ Build solid relationships with journalists  ⭐ How to keep yourself off the blocked list with Don’s tips and tricks Register now and come with questions – take advantage of the opportunity to pick the media’s brain live! https://lnkd.in/eMGFARsT #marketing #pragency #pr #mediarelations #strategy

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Putting a human being at the center of a story was always the most effective way to talk through a bigger narrative, and as a journalist, getting to the core of a narrative was a critical part of my work. Now, with Prosek Partners, my work centers on establishing similar relationships with our clients that I once did with my sources, competitively developing a messaging that stands out, and putting it to work with our colleagues in the press. https://lnkd.in/edCPU_8m

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Check out the results of the latest Communications Network Pulse Poll. There are some revealing insights, including: internal communications needs are growing + events are more important now + most folks are conducting election-related scenario planning. https://lnkd.in/gbk7EJzM

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As election season continues to dominate headlines, PR professionals face a unique challenge: breaking through the political news to keep consumer campaigns visible. With media coverage so heavily focused on politics, PR teams need to rethink their strategies to ensure brand messages stand out. Brands that align with meaningful social or political causes can create deeper connections with their consumer base. However, the key here is to approach this concept thoughtfully and not exclude any audience groups. #publicrelations #communications #PRstrategy #policy #brandstrategy #PRtips #ELPR

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While storytelling remains at the center of a good PR program, some fundamental items have changed. There must be more alignment between internal & external comms teams; buyers are more evolved and demanding authenticity, and proving ROI is imperative. Check out my recent conversation with Lindsey (Peck) Groepper on the SaaS Half Full podcast by BLASTmedia to learn more! Link: https://lnkd.in/gE_Bu9TF #SaaS #PRagency #podcast

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One of the hottest topics in comms at the moment..is your organisation ready? Learn from the experts on how to prepare in this upcoming webinar. #cybercrisis

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Fascinating piece by Axios’ Sara Fischer about Substack and its growth. ❓ A question for my PR friends out there.... Has it become a go-to venue for you? Have you had success offering clients as sources to the newsletters? Key takeaways: 📈 "More than 22 politics, news, business and tech Substack newsletters have "tens of thousands" of paid subscribers." …And “More journalists are heading to Substack following layoffs and volatility at their former outlets, instead of freelancing.” Please share your thoughts/insights in the comments…   #mediarelations #PR #publicrelations #marketing

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Politicians in PR Consultancy Does news of Nikki Haley making the transition into PR consultancy seem surprising or does it makes perfect sense? Politicians spend their careers considering public opinion, crafting messages, and managing crises—skills that are directly transferable to the world of public relations. During their time in office, politicians deal with managing press conferences, handling difficult interviews and building relationships with journalists. Their experience equips them to understand the nuances of media narratives, as well as how to shape and shift them to benefit their clients. A powerful asset former politicians bring to the PR world is their extensive networks. Their ability to open doors, provide introductions, and connect clients with key decision-makers is significant. While this may be a 4 year pause while she sits this term out, her transition from politics to PR consultancy may be logical, but let's watch and see if it raises any ethical questions. 

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"Best Practices For Pitching In 2024, a cold outreach email probably isn’t going to suffice. With journalists receiving hundreds of email pitches daily, we must get creative to ensure our messages stand out." Read more at the Forbes article here: https://lnkd.in/e7PQGP53 #pr #mediarelations #pitches

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Brands celebrating #Pride or launching #PrideMonth campaigns in the current climate must be ready to stand by their commitment, even if it means facing backlash. This momentary pushback is minimal compared to the discrimination and violence the LGBTQIA community systematically endures. I shared my thoughts on Pride marketing campaigns with PRWeek. Give it a read!

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In today’s Substack, I address an elephant in the room: the growing disconnect between in-house marketing managers and PR agencies. Are we seeing more under-experienced marketing managers who don’t fully understand today’s comms landscape? Is the hiring process broken? I’d love to hear your thoughts. x

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Thrilled to unveil Edelman Smithfield's investor pulse research on "Investor Expectations for a U.S. IPO Market Recovery.” Ninety one percent of investors surveyed they are about the same or more likely to invest in future IPOs compared with the IPO boom of 2020-21, painting a clear picture of expectations for a U.S. IPO market that is poised for recovery. The survey also illuminates notable parameters that investors are using to evaluate high-quality investments. Download the full report: https://lnkd.in/gnVsqBB5

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