“Aida is an amazing UX leader and mentor. She is a trusted source as a manager, and a strong voice of the customer. She has a true understanding of Product management and leads her teams by example demanding the best from everyone including herself. She is instrumental in guiding and helping her teams focus on customer first , while also considering business objectives, and she helps her teams succeed and grow in their roles and beyond. Aida brought me into State Farm, and I was immediately amazed at how she managed large teams of UX practitioners and product owners each with different styles with such ease, professionalism and true leadership. Working for Aida made me want to push harder and I welcome the chance to work for Aida again. ”
About
With over 25 years working at the intersection of technology, business and design I still…
Activity
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Delighted to announce that I’m stepping into a new chapter as Chief Design Officer at Chobani! Excited to lead and collaborate with Hamdi Ulukaya and…
Delighted to announce that I’m stepping into a new chapter as Chief Design Officer at Chobani! Excited to lead and collaborate with Hamdi Ulukaya and…
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This Week’s Whisperees - Episode 246 (Season 5 | Episode 39) Here are This Week's Whisperees: Matthew Kelley | Adam Aspes | Ryan Zacharia | Kathryn…
This Week’s Whisperees - Episode 246 (Season 5 | Episode 39) Here are This Week's Whisperees: Matthew Kelley | Adam Aspes | Ryan Zacharia | Kathryn…
Liked by Aida Najarian
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📣 We're back! 📣 After a summer hiatus, Finding Our Way returns, with Jesse James Garrett and I joined by John Cutler in a wide-ranging discussion…
📣 We're back! 📣 After a summer hiatus, Finding Our Way returns, with Jesse James Garrett and I joined by John Cutler in a wide-ranging discussion…
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Experience
Education
Licenses & Certifications
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UX for Voice: Planning and Implementation
LinkedIn
IssuedCredential ID ASOxTI9gYoBPm3J1jUZC3-iXL2pp -
Becoming an Inclusive Leader
LinkedIn Learning ⋅ Path Certificate
IssuedCredential ID AdhQaJLDa1WfnJfbbmiw7U7sZDmc -
Communicating about Culturally Sensitive Issues
Project Management Institute
IssuedCredential ID AW86ynZXZJM9qUN_HesZbM7AoIkg -
Confronting Bias: Thriving Across Our Differences
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AQFR48oE5Oo-fv8qoPL-DV8WB11N -
Diversity & Inclusion in a Global Enterprise
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID Ac5CQH-ukr9niqhVcXp5gl5IwTgf -
Product Management: Launching your Product
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AdM3HqGgDIXXcVs2MwxkfKH6m2j6 -
Diversity, Inclusion and Belonging
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AAX_52kVtiJt3-liGtWQjO9elU -
Introduction to Web APIs
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID Avb-xUO_m9w3k7Mno6dc5mKf8Xso -
John Maeda on Design, Business and Inclusion
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AR850jFS770wktvflGp60NXNibER -
John Maeda on Design, Business and Inclusion
Project Management Institute
IssuedCredential ID AR850jFSS770wktvflGp60NXNibER -
Ken Blanchard on Servant Leadership
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AAZh3oT4UMORMZtUtFZbmZCjjWrkH -
Ken Blanchard on Servant Leadership
Project Management Institute
IssuedCredential ID AAZh3oT4UMORMZtUtFZbmZCjjWrkH -
Product Management First Steps
National Association of State Boards of Accountancy
IssuedCredential ID Afw4pD_eM5alkMjtZ_WRfc6L2ps -
Product Management First Steps
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID Ae9lxmiBddoCrlPmDYPm8INGPbnu0 -
Product Management First Steps
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID Ae9lxmiBddoCrlPmDYPm8INGPbnu0 -
Product Management First Steps
National Associations of State Boards of Accountancy
IssuedCredential ID Afw4pD_eM5alkMjtZ_WRfc6Lj2ps -
Technology for Product Managers
LinkedIn Learning ⋅ Course Certificate
IssuedCredential ID AQKyj__M0FN2lDUlyHbU29M5NBCK -
Technology for Product Managers
Project Management Institute
IssuedCredential ID AQHyj__M0FN2lDUlyHbU29M5NBCK
Volunteer Experience
Courses
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Better, Faster Customer Discovery. UIE
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Design Thinking With Stanford D School Faculty
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How to build products customers love.
Silicon Valley Prod Group
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Influencer
Vital Smarts
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Leading at the Speed of Trust
Franklin Covey
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Lean Product Management, General Assembly
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Learning Cloud Computing: Core Concepts
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Projects
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UX CAREER MAKEOVER: Which of the Fab Five are you?
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This project turned into a talk that I co-presented with my colleague Diane DeSeta at the UX
Hustle summit in Atlanta on the five personas to be found in the User Experience world. We walked the 'UX talk' by taking the UX practice of persona development and turning it on ourselves as practioners for the purposes of self-discovery, self-awareness and professional development.Other creatorsSee project
Honors & Awards
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3 wins in the 2020 Webby Award contest
Webby Awards
The State Farm Mobile App won three awards in the 2020 year’s annual Webby Award contest. State Farm was nominated in the categories of Financial Services/Banking and Services & Utilities. For Services & Utilities, we were selected by the judges as the best app! We also won People’s Voice in both categories, beating out 4 other top-notch competitors in each.
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2020 Hermes Creative Awards
Hermes Creative Awards
The State Farm Mobile App (SFma) has been recognized by Hermes Creative Awards for their outstanding work. For the second consecutive year, SFma was awarded Platinum in the Mobile App category. In this year’s Hermes Creative Awards 2020 competition there were over 6,000 entries from the United States, Canada and dozens of other countries. Receiving Platinum, the highest level achievable, means that State Farm is in the top 15% of winners, scoring 92 out of 100.
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Mobile Web Awards 2019 - Best Financial Services Mobile App
Web Marketing Association
In 2019 the State Farm Mobile App won the Mobile Web Awards 2019 'Best Bank Mobile Application, Best Mobile Industry Mobile Application' for the second year in a row.
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Bronze Stevie Award in the 17th Annual American Business Awards (ABAs)
American Business Awards
The State Farm mobile app (SFma) achieved a Bronze Stevie Award in 17th Annual American Business Awards (ABAs) in the Financial Services/Banking category. The American Business Awards is premier U.S. business award contest that recognizes achievement in every aspect of work life from customer service and management to public relations and product development. The 2019 contest had 3,800 nominations judged by more than 200 professionals. Judge’s comments about SFma included:
o “interesting…The State Farm mobile app (SFma) achieved a Bronze Stevie Award in 17th Annual American Business Awards (ABAs) in the Financial Services/Banking category. The American Business Awards is premier U.S. business award contest that recognizes achievement in every aspect of work life from customer service and management to public relations and product development. The 2019 contest had 3,800 nominations judged by more than 200 professionals. Judge’s comments about SFma included:
o “interesting app with many helpful features with nice visual design and UI”
o “strong and clean design, great usability, bringing a lot of needed functions into one place for a user to manage”
o “I can see that there is a lot of work that has gone behind understanding the true requirements. There is a very innovative way to capture as much details about an incident right from the phone, thereby quickly adding all the relevant information for faster claim processing. Furthermore, billing integration helps users to pay their bills right from the phone. Also, various workflows/user journeys are well thought out and executed. The User Interface is eye-pleasing and user experience is also well defined with proper structure/navigation. Overall, this is a great example of how engineering meets customer expectations meets design.”
Recommendations received
10 people have recommended Aida
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