Afdhel Aziz (He/Him)

Afdhel Aziz (He/Him)

Los Angeles, California, United States
30K followers 500+ connections

About

Afdhel Aziz is one of the most inspiring voices in the global movement of business as a…

Services

Articles by Afdhel

Activity

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Experience

  • Conspiracy of Love Graphic

    Conspiracy of Love

    Greater Los Angeles Area

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    Los Angeles California

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    www.afdhelaziz.com

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    Venice, California

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    www.goodisthenewcool.org

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    Los Angeles, California, United States

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    Manhattan, New York

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    London and New York

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    London, United Kingdom

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Education

Publications

  • Good is the New Cool: How To Market Like You Give a Damn.'

    ReganArts

    “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool

    Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be…

    “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool

    Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label.

    If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life?

    With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Other authors
    See publication
  • Strange Fruit

    Contemporary literary fiction.

    See publication
  • 'China Bay Blues'

    Sri Lanka

    Poetry and Photographs of Sri Lanka.
    Winner of the Sri Lankan State Literary Award for Poetry.

    See publication

Projects

  • Absolut Reality

    Following the creation of Absolut Labs, a think tank and idea incubator for the Absolut brand, we launched Absolut Reality as the first Labs project - the world's first live virtual reality concert.

    See project
  • The TED Open Translation Project

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    'Generously supported by a visionary sponsorship from Nokia, the TED Open Translation Project is one of the most comprehensive attempts by a major media platform to subtitle and index online video content. It’s also a groundbreaking effort in the public, professional use of volunteer translation.' - TED.Com

    See project
  • Nokia New Years Eve

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    The world's biggest ever New Years Eve Party...with five cities around the world joined together for one night only...Hong Kong, Mumbai, Berlin, Rio and New York...featuring Rihanna, Ludacris, the Black Eyed Peas, Nelly Furtado, Scissor Sisters and more....

    See project

Honors & Awards

  • Absolut Deadmau5

    Webby Award

    Best Game 2017

    https://www.webbyawards.com/winners/absolut-deadmau5/

  • Gold Award, Nokia New Years Eve

    Ex Awards

    The World's Biggest New Years Eve Party: Nokia New Year’s Eve in Hong Kong, Mumbai, Berlin, Rio de Janeiro and New York featuring major international artists like Rihanna, the Black Eyed Peas, John Legend and more. With over 2.4 million attendees, 300 million broadcast impressions, 135 million PR impressions and 12 million unique online and mobile users, the program won the 2007 Ex Awards’ Gold Award.

  • 2015 Clio Awards + Chief Marketers Pro Awards - Lady Gaga Partnership

    Clio Awards + Chief Marketers Pro Awards

    CLIO Awards
    Award: Silver
    Absolut ARTPop Lounge
    Medium: Partnerships/Collaborations
    Brand: Absolut Vodka & Live Nation Entertainment

    Chief Marketer’s PRO Awards
    Award: Bronze
    Absolut ARTPop Lounge
    Medium: Best Use of Event or Experiential Marketing (more than 5 venues)
    Brand: Absolut Vodka & Live Nation Entertainment

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

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