When you add enhanced matching to your website, you can send additional information with your Insight Tag data, such as an email address provided when a customer submits a form on your website. Enhanced matching helps us optimize your campaigns so you can better reach your target audience.
Important to know
Information sent using enhanced matching is hashed on the website before being sent to LinkedIn. Hashing transforms text to be unreadable, which can help protect your customer’s privacy – we only match information we already have, the rest remains unreadable.
Benefits of enhanced matching
Benefits of using enhanced matching with your Insight Tag include:
- A better understanding of the impact of your ads - We can match more conversions from your website to LinkedIn accounts to help show the full power of your ads on your conversions.
- Larger Matched Audience - Match more of your website visitors to LinkedIn accounts.
- Lower cost for each conversion - We can be more efficient when delivering ads, since we’re better able to reach LinkedIn accounts that are more likely to convert.
Enhanced matching set up
Enhanced matching requires adding code to your website. To use enhanced matching, you must have the Insight Tag installed on your website. Keep in mind, you might need developer resources to support enhanced matching.
You can add enhanced matching code to your website regardless of your installation method. For example, if you’ve chosen to use a tag manager, you can still add enhanced matching to your website.
Enhanced matching is built on LinkedIn’s Insight Tag. The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching members across devices), and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.
We don't share the personal data of members with you; we only provide reports and alerts (which do not identify members) about your website audience and ad performance. We also provide retargeting for website visitors, enabling you to show personalized ads off your website by using this data, but without identifying the member. We also use data that doesn't identify members to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain sensitive data. This can include pages offering specific health-related or financial services to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, but should not be included on pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
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