Follower ads are a Dynamic Ad format tailored to LinkedIn members. The ads encourage members to follow your LinkedIn or Showcase Page on desktop. They are personalized with the member’s profile photo next to your company’s logo, plus their first name and your company name in the ad copy.
Assets required:
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Ad description (above images): Choose from one of the suggested options or write your own custom text. Suggested options are automatically translated but custom text is not. Use up to 70 characters, including spaces.
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Ad headline (below images): Choose from one of the suggested options or write your own custom headline. Suggested options are automatically translated but custom text in not. Use up to 50 characters, including spaces.
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Ad name (optional): Name your individual ad. Use up to 255 characters, including spaces.
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Company name: Use up to 25 characters, including spaces. Your organization’s name is displayed when a member moves their cursor over the company logo.
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Ad image: Minimum image size: 100 x 100px for JPG or PNG
Note: Smaller company logos may appear pixelated and may not perform as well. Larger company logos will be reduced to 100 x 100px. Company logos that are not square will be reduced so that the largest dimension fits. -
Call-to-action (CTA): Choose from the pre-set CTAs. Your selected CTA will dynamically display in follower ads shown to members who follow your organization. Members who don't yet follow you will see the default Follow CTA.
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Visit company (default): Redirects to the Page tab of your LinkedIn Page
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Visit jobs: Redirects to the Jobs tab of your LinkedIn Page
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Visit life: Redirects to the Life tab of your LinkedIn Page
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Clicks on the logo redirect to your LinkedIn Page.
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Clicks on the Follow button follow your organization and redirect to the Overview tab of your LinkedIn Page.
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Clicks on Visit company redirect to the Page tab of your LinkedIn Page.
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Clicks on Visit jobs redirect to the Jobs tab of your LinkedIn Page.
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Clicks on Visit life redirect to the Life tab of your LinkedIn Page.
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When member profile images are not available, the company logo will be centered on the ad and the profile image will be removed.
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When member names are not available, "LinkedIn Member" will be used.
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Third-party tracking is not available due to the one-click-to-follow functionality. Track follower growth on the Analytics tab of your LinkedIn Page.
Learn more about the other Dynamic Ad formats, spotlight ads and jobs ads.