Important: The Talent Leads objective is only available to companies with an active LinkedIn Recruiter contract. Build a pipeline of talent interested in your company by choosing the Talent Leads ad objective. The Talent Leads objective leverages Landing Pages to generate leads of candidates who are interested in opportunities at your company.
When you create a campaign with the Talent Leads objective, only ad formats that support this objective are available. Ad formats for your Talent Leads campaigns include:
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Single image ads
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Carousel image ads
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Video ads
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Spotlight ads
Talent leads campaigns will automatically select talent leads as the optimization goal. The talent leads optimization goal allows you to choose from the bidding strategies:
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Maximum delivery (Automated)
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Manual bidding (Enhanced)
You can also change the optimization goal to:
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Landing page clicks
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Impressions
If you change the optimization goal, only manual bidding is available.
Learn more about how your campaign objective, optimization goal, and bidding strategy affect ad costs.
Clicks are the key result of Talent Leads ad campaigns. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance metrics
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Engagement
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Conversions
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Bid and Budget
You can also view professional demographic data about members who are interacting with your ads. Learn more about how to view professional demographic analytics.