Wonderkind Co

It’s a good morning indeed because our studio photography for  VIO2 was featured on Good Morning America’s Deals & Steals! ☀️ Go Lindsey Ip and team! We have loved growing VIO2’s presence on Instagram and reaching new consumers with the best mouth tape for better sleep, more energy, and better overall wellness 💙☁️ #GMA #photography #hotproducts

We are so excited to announce that we are hiring for a Project Manager to join our studio photography team 📸 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If the details below describe you, then we want to talk to YOU! 🫵💌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Experience:⠀⠀⠀⠀⠀⠀⠀⠀ 💛 2 Years of studio production experience, working alongside a professional photography team ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Responsibilities: 💛 Organizing our pre and post production calendar, allowing all the necessary time for a successful experience both internally and externally 💛 Managing the individual schedules of 8 teammates, weekly - outlining priorities and deliverables, with sufficient time to achieve 💛 Collaborating with a creative team to understand feasibility of shoot goals & outlining clear expectations with brands up front 💛 Customer service & client retention ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Skills: 💛 Leadership & infectious positive attitude 💛 Extremely organized with strategic decision making to optimize efficiency 💛 On-the-spot problem solving 💛 Well spoken in both written & verbal communication skills ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This role is AUSTIN BASED + FULL TIME. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Know someone who is perfect for this role? Please forward this post! To apply, DM Wonderkind on Instagram or LinkedIn. #wearehiring #photoproducer

What does it take to create a VIRAL Instagram Reel? We asked the talented Content Creator, Jillie Gretzinger, to share the secrets behind the viral NOWADAYS Witches Brew recipe, (which racked up 50k views in just one hour!) Here are her top tips: 🎃 Timing and Seasonality: It’s not just when you post, but how you orchestrate every detail. A Halloween-themed cocktail featuring eye-catching ingredients like glitter and dry ice, paired with trending audio, posted two weeks ahead of the holiday, creates a perfect recipe for engagement—just waiting to be saved and shared with friends and family. 🎥 Composition: Keep it simple yet striking. Let the drink shine as the star of the show with clean, effective styling. ✂️ Editing: Quick cuts, dynamic angles, and smooth transitions keep viewers hooked, turning your recipe into an eye-catching masterpiece. Safety warning: Never ingest dry ice and do not drink until the dry ice has dissolved to the bottom of the glass (~5 minutes). Handle dry ice with gloves or tongs! Know a brand that needs support with short form video? 👉🏻 Head to wonderkindco.co #viral #socialmedia #cpg https://lnkd.in/eujtdhPi

The devil works hard, but the Wicked movie’s marketing team works harder. 💚✨ Everywhere we turn, it seems like there’s a new line of Elphaba green bags or Glinda Pink water bottles. Their team has absolutely redefined global brand collaboration success. Each partnership has seen incredible sales, proving the film’s impact beyond just box-office buzz…plus the power of a good partnership. 💚 Stanley x Wicked tumblers sold out within 24 hours, pushing Stanley's Q4 projections up by 15%. 💖 Beis reported a 40% increase in preorders for their Wicked-inspired emerald and pink Weekender bags, selling over 20,000 units within the first two weeks. 💚 Mattel’s limited-edition Wicked Barbie dolls boosted Barbie's sales by 12%, capitalizing on post-Barbie movie hype and Wicked fandom. Other brands also saw tangible results. Betty Crocker’s mystery green or pink cake mixes spurred a 20% sales jump within the first month, a notable increase over last year’s figures. Similarly, r.e.m. beauty’s Ozdust eye-shadow palette sold out within days of release, adding a 25% revenue surge for Ariana Grande’s beauty line. 📈 What makes this even more remarkable is how targeted these products are—each collab appeals to a niche, die-hard audience that is willing to invest in every aspect of the Wicked universe, from food to fashion. By strategically partnering with brands that have their own loyal followings, the Wicked marketing team has ensured these products aren't just throw away purchases but coveted collectibles. We know from experience just how impactful brand collaborations can be. Looking to partner with the right brand to drive sales in Q4? Let’s connect and make some magic happen! 🪄 #WickedMovie #BrandCollaborations #WickedMarketing #DataDrivenMarketing

Stop scrolling: we’ve got some TEA 🫖 Swipe to see our Instagram, TikTok, photography and design work for Halfday Iced Tea (and swipe to the end for a little love note 💌) Highlights: 🫖 12% follower growth 🫖 24.7 million total views on TikTok 🫖 6,200 follower growth on TikTok 🫖 Months of photography, design, and content dreams coming to life ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Big love for Halfday Iced Tea for trusting us with their vision! 💛 What's your favorite Halfday flavor? 😋 Kayvon Jahanbakhsh Mike Lombardo Brian Coleman

Extra, extra! You’re gonna wanna read all about this 🗞️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wanna keep up with all things WK and the CPG biz? We’ve got just the thing for you — the WK Newsletter! Recent industry news? We’ve got you. Pop culture happs? Consider them covered. The latest and greatest trends? We (Tik)Tok about those too 😚 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We have fun writing them and we have a feeling you’ll have fun reading them 😊 Sign up for our newsletter at the LINK BELOW and get a delivery to your inbox TODAY 👀 https://lnkd.in/gyjC5gDR (Scroll down until you see the newsletter sign up box) #cpg #newsletter #cpgnews

It’s always inspiring to see two brands align around a shared commitment to quality ingredients and simplicity. 🤍 We loved bringing this collaboration to life on Instagram with a mouthwatering Pistachio Rice Crispy Treat recipe! 🥣✨

The question is: Mountain Dew or Mountain Don’t?? ICYMI: PepsiCo just released a new redesign of Mountain Dew. So when our friends at Dieline asked if we wanted to participate in something called “Redesign (Over)Reaction Theater”, how could we say no?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Wonderkind Co design team did our dew diligence (*wink wink*) and shared some thoughts on PepsiCo’s new 2025 design for Mountain Dew. To read the full article, visit the link below 👇 https://lnkd.in/ehR77Spu ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you think of the new dew design?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #packagedesign #rebrand #cpg

Stop scrolling: we’ve got some TEA 🫖 Swipe to see our Instagram, TikTok, photography and design work for Halfday Iced Tea (and swipe to the end for a little love note 💌) Highlights: 🫖 12% follower growth 🫖 24.7 million total views on TikTok 🫖 6,200 follower growth on TikTok 🫖 Months of photography, design, and content dreams coming to life ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Big love for Halfday Iced Tea for trusting us with their vision! 💛 What's your favorite Halfday flavor? 😋 Kayvon Jahanbakhsh Mike Lombardo Brian Coleman

Ever strolled down the liquor aisle, stopped at the bitters section, and wondered why the labels on Angostura Limited bottles are so much bigger than the bottles themselves? 🤔 It turns out, there's an intriguing story behind that iconic design—a story of two brothers that perfectly illustrates the power of packaging in grabbing consumer attention. The Angostura brothers were preparing to enter their bitters into a competition. One was responsible for perfecting the recipe, while the other handled the label design (a classic Type A and Type B duo, right?🤪). But, in the rush before the contest, they realized a big mistake—the label was much larger than the bottle. Instead of starting over, they stuck the oversized label on the bottle and entered it as is. While they didn’t win the competition, one of the judges pointed out that their product stood out precisely because of the oversized label. And just like that, a trademark was born. 🤩 This "happy accident" has since become Angostura’s signature, helping them not only lead the category but also inspire the entire bitters aesthetic. It’s a powerful reminder of how unique and eye-catching packaging can be the difference between blending in and standing out. All hot takes are welcome in the comments. Drop us a line if you want to chat more about making your product stand out on-shelf! PC:  Angostura Limited #packagingdesign #branding  #cpgbranding