Raptive

Since July, most in the sector have been in a holding pattern, deeming it necessary to have a firm grasp of what the cookie consent prompt within Google Chrome will look like and what the drop-off rates might be before they move forward. Such concerns are now palpable, with several Digiday sources — all of whom requested anonymity in return for candor, demonstrating the high stakes at play here — voicing their anticipation that Google is in the final stages of formulating its cookie consent prompt for Chrome users. In this piece by Seb Joseph and Ronan Shields, we speak to Paul Bannister of Raptive, Scott Cunningham, and Mark McEachran of Yieldmo. #google #thirdpartycookies #chrome

Is AI Overviews likely to hurt the open web? Our Chief Strategy Officer Paul Bannister shares his thoughts with Eric Seufert in his third appearance on the Mobile Dev Memo podcast.

Read how Raptive Intelligence helps brands predict emotional responses to ads, leading to smarter, more engaging ad placement.

Curation Houses are on the rise, but there are hidden costs for publishers and advertisers. Ryan Maynard, our VP of Programmatic Sales Operations, is in AdMonsters today with a closer look at the downside of curation. https://lnkd.in/eDV9mMKQ

We’re honored to say that The Raptive Report is a Gold MarCom award winner! The Raptive Report brings attention to how generative AI is impacting creators' and publishers' livelihoods, calling for real protections and fair practices in this AI era. Amazing work by the Raptive team and thank you to everyone who supports this mission—we’re proud to keep advocating for a creator-first future. Read more at https://lnkd.in/enMuQQs4

We just returned from an amazing week at our Enterprise Publishing Leaders Conference in Vegas, and I’m still riding the high! The sessions were packed with insights—from AI and new ways to grow and diversify traffic sources to sales/performance strategies and the latest on privacy and legal challenges. We tackled the biggest topics shaping our industry right now and the initial feedback from the publishers in attendance was tremendous. I want to give a huge shout-out to all of my Raptive colleagues who helped put together this amazing event. A special thank you to our partners at The Trade Desk, Amazon Ads, and ThinkMedium for their contributions. And yeah… seeing Lenny Kravitz live was absolutely epic. I can’t wait for the next event and to bring even more awesome publishers and partners together. If you're thinking about joining a future event, hit me up! We are already plotting and planning for our next one in February!

Today is the last day to vote for Raptive in the 9th annual Shorty Impact Awards! We'd love your support for "The Raptive Report: Protecting Content Creators in the AI Era"! Learn more about the work and vote here: https://lnkd.in/eh9rdJC8

We had such a wonderful time bringing creator content to life at Advertising Week New York this month! Between our daily food cart with delicious creator recipes and the fantastic panel on authenticity with Marla Newman, Jenné Claiborne, Suzy Karadsheh, and Tiffany Ray, it was an action-packed week. If you weren't able to attend the panel, we've got all the highlights for you in the Raptive Newsroom: https://lnkd.in/gGTwGZX6

Just over a week left to vote for The Raptive Report in this year's Shorty Impact Awards! Creators and publishers are the backbone of the internet, and The Raptive Report is part of our larger efforts to safeguard their rights as AI changes the digital landscape. Help us amplify the message by voting every day through October 30th. Every vote counts! Learn about the campaign and vote here: https://lnkd.in/eh9rdJC8 #shortyimpact #audiencehonor #impactawardsfinalist #shortyvote

Why take travel advice from AI when you're looking for a human experience? Skip the AI influencers and go to the travel creators who have actually been there. Visit letskeepitreal.com for more stories from your favorite creators. #KeepItReal