Wasserman Rights Sales

With the Euros in full swing and the US-hosted Copa America 2024 just beginning, we’re being treated to a carnival of soccer this summer. Fast forward two years, and the eyes of the world will be on the Americas once again, as the Men’s FIFA World Cup 2026 arrives in USA, Canada and Mexico. Needless to say, it’s an important era for US soccer.   To coincide with that, our clients Men In Blazers Media Network, have released a comprehensive report into the US Soccer fan, titled ‘From Sea to Shining FC – How America Has Become Obsessed with Global Soccer: A National Survey.’   Covering ten different topic areas, from Messi to the MLS right the way through to what makes US fans so different and valuable compared to supporters in other markets, this study takes you behind the curtain of exactly what being a soccer supporter in the USA means.   You can download your copy on the link below! #Soccer

It’s been a busy week in football for Wasserman Rights Sales, with not one but two deals brokered by the team on behalf of JD Sports Fashion. The leading sports fashion retailer becomes the Official Retail Partner of Newcastle United Football Club, and the Official Sleeve Partner of Wolves, as the brand continues to cement its legacy and heritage in the sport. We look forward to seeing both partnerships come to life throughout next season and beyond. ⚽ #Football #Partnerships

“A good salesperson understands the brand intimately and is able to tell its story through a partnership.” As part of our Five Minutes With series, we sat down with Mike Vandrau, who heads up our Wasserman Rights Sales business, for a deeper dive into his career to date, the evolution of partnerships during that time, and the forces he sees shaping the sport and entertainment industry in the years ahead. Read the full interview for more on: 🤝 The key to success in sales 🎽 Greater athlete agency 👀 The rise of the ‘gateway’ tournament 💭 The sophistication of partnerships 💥 Australia’s Golden Decade #Partnerships #Sport

Always an exciting day when Formula 1 drops next year’s calendar. As with this year, there are 24 races to look forward to, with every Grand Prix from 2024 due to return in 2025. The curtain-raiser will take place in Australia for the first time since 2020, with Abu Dhabi once again hosting the season finale in December. Thrilled to be a part of it! 🚥

In early March, we were delighted to unite Men In Blazers Media Network with OLIPOP PBC, a fast-rising prebiotic soda. They came on board as an official partner of The Women’s Game platform which includes two weekly audio and video podcasts covering women's soccer across the globe. The podcasts are hosted by former USWNT star Sam Mewis, with support from current USWNT players Becky Sauerbrunn and Lynn Williams as co-hosts.   OLIPOP has successfully entered the women’s soccer ecosystem, and this partnership will elevate their existing investments by delivering an authentic voice for storytelling to an ultra-engaged audience. But don't just take our word for it... hear it from Sam herself 👇 Full story on the partnership here: https://bit.ly/49DGVKF

Fantastic to see the Kellogg’s Football Camps launch today - a multi-partner programme involving over 75 camps across the EFL (English Football League), Manchester City Football Club, Rangers Football Club & Celtic Football Club, which aims to get kids active and involved in the game over the summer months. The campaign offers accessible football for all, with kids aged 5-15 eligible for at least one free day at any of the 75 camps nationwide. A privilege to play a role in bringing this together, and we look forward to seeing the initiative in action, kickstarting the football journey of countless children across the country. Find out more details below 👇 Kellanova ⚽

We are delighted to have helped agree a deal that sees world-renowned static kit model brand, MENG, become an Official Partner to the Absolute Racing team for 2024, bringing together two brands who value the pursuit of perfection.   The Absolute Racing team competes in three championships; the Fanatec GT World Challenge Asia by AWS, the Lamborghini Super Trofeo Asia, and the FIA-sanctioned Thailand Super Series.   As part of the deal, The MENG logo will be visible on the Absolute Racing-run Audi R8 LMS GT3 evo II car participating in the Fanatec GT World Challenge, as well as the Audi R8 LMS GT3 evo II cars featuring in the Thailand Super Series. Check out the livery of each car, below!

Thrilled to share the news that Wasserman’s Georgia Kay has been nominated for the Rising Star in Women’s Sport award at the Omnia Media Outstanding Achievement Awards.   Held in conjunction with the annual Everything in Sport Women’s Edition conference, the Outstanding Achievement awards celebrate success in women’s sport, and commend those who go the extra mile to push the industry forwards.   This is well-deserved recognition for a key member of our team, who constantly strives to drive women’s sport onwards and upwards. Best of luck on awards night, Georgia 🤞  #WomenInSport

The second race weekend of the 2024 MotoGP series got underway in Portugal today, after a thrilling curtain-raiser in Qatar in early March. Prior to the season’s start, we were delighted to bring current #MotoGP Team Champions Prima PRAMAC Racing together with KILOworks – a leading multinational company in the scale reproduction of high-end cars and trucks. As Official Partner, the KILOworks logo will appear on the rear wing of the Prima Pramac Racing Team bike throughout the season, which also marks MotoGP’s 75th anniversary. Check out some photos of the livery, below.  🏍

Delighted to have helped the England & Wales Cricket Board (ECB) agree an expansion and renewal of its partnership with Vitality, which sees the brand become the new title sponsor of the County Championship.   This builds on Vitality’s existing involvement in English cricket, which includes the title partnership of both Men’s and Women’s T20 internationals and the Vitality T20 Blast, as well as its role as Official Wellness Partner of both The Hundred and Test cricket. 🏏   After a decade of success, we’re hugely excited to see this partnership evolve further in the years ahead, and continue to get more people playing the game. Find out more below. 👇