We partnered with Visa to get UnitedMasters artists paid faster through Visa Direct. From streaming payouts to sync placements, a select group of UnitedMasters Partner Artists piloted the program and discovered the benefits of earnings hitting their accounts sooner. Here's a look at how it's going
UnitedMasters
Musicians
Brooklyn, New York 28,320 followers
A Record Company in Your Pocket
About us
UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart. UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential. UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.
- Website
-
https://instapage.unitedmasters.com/en/careers
External link for UnitedMasters
- Industry
- Musicians
- Company size
- 201-500 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Technology, Culture, Storytelling, Music, Creative, Advertising, and Mobile Applications
Locations
-
Primary
10 Jay St
Brooklyn, New York 11201, US
-
2360 3rd Street
San Francisco, CA 94107, US
Employees at UnitedMasters
Updates
-
Anycia, BigXthaPlug, and EKKSTACY believed in themselves when no one else did. That sense of belief, coupled with an unstoppable hustle and the right partner to fuel their vision, took them from making music at home to becoming household names. Read more about their ascension here: https://lnkd.in/euNMJVbv #BelieveWithUM #UnitedMasters
-
We're thrilled to extend our partnership with the National Football League (NFL), offering a direct pipeline to the freshest music from independent artists for the next three seasons.
UnitedMasters and the NFL's new agreement builds on an initial three-year partnership that granted the league access to its extensive library of fully-cleared tracks. We’re merging the dynamic spirit of independent music with the excitement of football, crafting an experience that stands alone. This goes beyond just a soundtrack; it’s about building a community where independent artists and football fans unite.” — Steve Stoute (Founder & CEO) This partnership offers a worldwide platform for emerging independent artists, giving them unmatched visibility and the chance to reach millions of football fans.
-
UnitedMasters is thrilled to announce the extension of our existing agreement with the National Football League (NFL) through the end of the 2027 season. The agreement, which follows an original three-year deal that began in 2023, will expand UnitedMasters’ existing track delivery – allowing the NFL to continue providing music to its fans via UnitedMasters’ fully cleared sync library. For more on the deal, visit Music Business Worldwide (MBW) https://lnkd.in/eBCAUz2i
UnitedMasters extends music distro partnership with NFL through 2027 season
https://www.musicbusinessworldwide.com
-
The sound of independence is strong in Ray-Ban Meta's latest campaign, which features multiple tracks from the UnitedMasters sync catalog. In one clip, pop music icon Tinashe uses her new Ray-Ban Meta smart glasses to request the track "Fist Bump (Re-run)" by Alyx Ransom. With the track blasting, Tinashe writes the name of her single, "Nasty," in red lipstick on a mirror. Watch it here: https://lnkd.in/ek85rdsq Shout out to our friends at Translation, who worked with Ray-Ban Meta to bring this campaign to life. "Fist Bump (Re-run)" and other tracks featured in the campaign are available to license for your next project. Explore our sync catalog: https://lnkd.in/eY6gJykH
Ray-Ban Meta x UnitedMasters | MIRROR ft Tinashe Fist Bump (Re-run)" - Alyx Ransom
https://vimeo.com/
-
When IKEA featured a track from UnitedMasters Partner Artist Yarge in a commercial this summer, the sync linked an independent artist with a brand that fosters DIY culture by offering self-assembly furniture. It was the first sync placement for the Venezuelan pop star, who was able to reach a new audience via a brand with a large global footprint. To show their appreciation, Yarge’s existing fans flocked to IKEA’s Instagram post to drop hearts and fire emojis, similarly providing the brand access to a new audience. "Starting with the fact that it is being broadcast in the USA and Canada, which are countries where Spanish is not the primary language. That they chose my song among so many very talented English-speaking artists feels incredible," Yarge said, following the sync placement. "I am very grateful that they placed a Latin song, which is a very special achievement for me and the team behind it." Head to our blog to hear why the sync holds special meaning for Yarge, the importance of community and TikTok in shaping her career, and her desire to work with brands that share her values. https://lnkd.in/e_PVB9RQ Learn more about UnitedMasters' sync licensing services: https://lnkd.in/eY6gJykH #sync #musiclicensing
Yarge joins her fans to celebrate a sync placement with IKEA — UnitedMasters News
news.unitedmasters.com
-
With thousands of independent artists releasing music with UnitedMasters every week, we're constantly adding new tracks to our catalog to service our sync clients. Here's a playlist of new music added to our sync catalog in September: https://lnkd.in/epREaS8N This month's playlist features new music from Grammy, Golden Globe, Emmy, and Tony-award nominated artist Jeremy Pope, fresh rap and R&B tunes from Liana Banks and Kelow LaTesha, a 90s-flavored alt-rock track from Brooklyn trio Wakelee, new dream pop from Venezuela's Letters From My Garden, and much more. All tracks are available for future video projects. Check out our playlist or contact your UnitedMasters sync representative to request a license. Explore our sync catalog: https://lnkd.in/eJ6KXwHM #musiclicensing #synclicensing #musicsupervision #unitedmasterssync
-
"Internalize" by UnitedMasters Partner Artist Lily Hain provides the storytelling and soundtrack in a powerful new Dove commercial. The "Most Likely To" campaign, part of the Dove Self-Esteem Project, is informed by research from a new study that found two out of three Canadian girls stop participating in school due to low body confidence. Dove aims to change this narrative by empowering girls across Canada to reach their true potential. Thanks to our partners at Big Sync Music and Ogilvy Canada for supporting independence and helping to create a more equitable playing field for independent artists. Watch the spot here: https://lnkd.in/guAwACfN Listen and License "Internalize" by Lily Hain here: https://lnkd.in/e-4-XCnp
Most Likely To | A Dove Film | Dove Self-Esteem Project
https://www.youtube.com/
-
Looking for a specific music genre to complete your next sync project? We've added four new playlists to our sync catalog to make it easier to discover the track you're looking for. Dancefloor Grooves has an eclectic mix of dance, deep house, and electronic music https://lnkd.in/e4mQG2Ut Emotive Singer-Songwriter showcases artists whose lyrical ability pulls you into their worlds https://lnkd.in/esAEWR6U Country Swagger brings together the best folk rock, indie alternative, and country artists https://lnkd.in/eTXys8eR Orchestral Drama has tracks to build big moments or soundtrack quiet scenes https://lnkd.in/ev4SyQdT Visit our sync catalog to license tracks from the world's hottest independent artists: https://lnkd.in/eJ6KXwHM #musiclicensing #synclicensing
-
Welcome to the #EarnYourMasters Pitch Competition 📨 Submit now for the opportunity to present your business idea virtually to our expert panelists: https://lnkd.in/ejtfTxFJ One semifinalist will advance to Miami for Earn Your Masters Art Basel in December, competing for the grand prize of $50,000 to support their creative endeavor.