Type A Consultancy

PR is not spin. That's not the job. You can't "PR" your way out of: a leadership problem a problematic quotation a weak marketing idea a weak sales season an inferior product an operational issue

If you tell me you can talk about your company/launch/product/area of expertise “in your sleep,” so you don’t need media training… I’m still going to suggest media training to maximize an interview opportunity. Knowing your subject is not the same thing as knowing your message. Being an expert doesn’t mean you can answer questions in relatable terms. Having decades of experience might not translate into you answering questions succinctly to allow the journalist to get several questions in A reporter can talk to an expert for an hour and sometimes still not get usable content that helps with their article An expert can talk to a reporter for an hour and still not find a way to work in the points they want to make There is an art to getting your message across in an interview, and the strategy is different for print vs tv/video

Investing in your owned channels (don’t forget about LinkedIn!) will help you feel less panic every time another media outlet closes/shrinks or a key media contact goes away.