tvScientific

What does the future of TV advertising look like? 📺 Say hello to TV 2.0, an ad ecosystem that’s not just about reaching broad audiences — but also driving real, measurable outcomes that are most critical to your business. With the rise of CTV and streaming, the advertising landscape is finally catching up to digital standards. This evolution is giving advertisers the tools to target, measure, and achieve bottom-line results in ways previously reserved for channels like search and social. Learn more about TV 2.0 in Jason Fairchild’s feature in The Drum: https://lnkd.in/eiFxYFNv

As 2025 approaches, millions are preparing to reset and focus on their health goals. With CTV, health and wellness brands can reach this motivated audience right where they are, with messages that inspire action and resonate deeply. 🧘🌱 Curious how? Tap into our latest blog for a step-by-step CTV guide to kickstart your New Year campaigns: https://hubs.la/Q02Xfqhp0

Who is… Michael Bilow? This Jeopardy champion-turned-Head of Data Science tackles all things performance here at tvScientific, and we’re excited to feature him in our first employee spotlight. https://hubs.la/Q02WWm5r0 If you’re ready to make an impact on the future of performance TV, now’s your chance! Michael’s hiring data scientists to join his team 🚀 #DataScience #tvScientist #tvSciLife #EmployeeSpotlight

Black Friday and Cyber Monday are rapidly approaching but there's still time to learn from insights about this year's holiday advertising trends! 🎁 Download your free copy of our Holiday Advertising Trends Report for more information and inspiration! #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing #BFCM #BlackFriday #CyberMarketing

The holiday ad rush is on! But with so many brands fighting for attention, how do you make your ads stand out? It all comes down to engaging creative. 📺 In our latest blog, we’re spotlighting 3 of our favorite campaigns this season. Shutterfly, Walmart, and Roku are bringing their A-game with clever storytelling, emotional connections, and a splash of nostalgia this year. Check out the full breakdown and get inspired for your future campaigns! https://hubs.la/Q02VB6WS0

As we approach the pivotal Black Friday Cyber Monday period, it's essential to understand its unparalleled significance in holiday advertising. Our data reveals a remarkable trend: marketers are investing 2.6x more during BFCM, strategically placing their budgets on premium networks to amplify their reach. This investment translates into impressive results: ✅ 92% surge in app installs ✅ 67% boost in purchase rates ✅ 19% decrease in cost per action To navigate these opportunities with expertise and precision, download our latest holiday trends report and gain the strategic insights you need for a successful holiday season. Download your copy now! https://hubs.la/Q02T5N8r0 #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing

The 2024 election may be shaking up the ad landscape, but there’s a game-changer that non-political brands need to leverage: Connected TV. 📺 With $12.3 billion in political ad spending flooding all kinds of ad channels, the holiday marketing season is at risk of getting drowned out. But here’s the good news — CTV gives brands the power to cut through the noise and drive real results. Our latest blog debunks myths about political ad impact on CTV and reveals actionable strategies to keep your campaigns visible and effective during the election craze (and beyond). Check it out: https://hubs.la/Q02Tzgr_0

Ready to dive into Performance TV? Join our casual Ask Me Anything with Rockerbox TOMORROW at 12:30pm PT/3:30pm ET! You'll walk away with the essentials to kickstart your CTV journey, share strategies to expand your reach, and get pro-level industry knowledge from experts William Burghes from Rockerbox and Ashley Parducci from tvScientific. Don’t miss this engaging session, this is a space for CTV seekers to come with your questions and leave inspired! 💡 Save your spot to join the conversation tomorrow at 12:30pm PT/3:30pm ET: https://hubs.la/Q02Tl_TH0 #PerformanceTV #CTV #ConnectedTV #PerformanceAdvertising #PerformanceMarketing #MarketingMeasurement #AMA

Have you kicked off your holiday campaign planning yet?🎄 While 54% of marketers are launching their campaigns in Q3 (just like last year), some are shaking things up. A surprising 25% of marketers began strategizing for the 2024 holidays right after last season or in Q1 — and for good reason. With the election and major retail events like Amazon Prime Day on the horizon, getting ahead of BFCM planning will be crucial this year. Consistency has its place, but agility and adaptation to market shifts could be your game-changer this year. 🌟 Ready to get started? Check out our latest guide, Unwrapped: The 2024 Holiday Advertising Trends Report, to build the perfect holiday advertising strategy. https://hubs.la/Q02TbjYd0 #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing

The future of the CTV ad ecosystem is one that is accessible to all. Congratulations to our partner, Blockgraph on their launch of OnDemand – a new self-serve product providing advertisers of all sizes with the insights they need to unlock opportunities and maximize outcomes in CTV advertising. Read more about OnDemand in this piece from AdExchanger's Victoria McNally: https://hubs.la/Q02T8-0j0