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The best customer conversations involve "zero slides," says Owen Tripp in our newest episode of the podcast. His advice to digital health companies? Even if you're more "narrowly defined" meaning you're selling a point solution, listen to the buyer and try to understand the underlying problem to be solved. Secondly, get prepared for a very long sales cycles -- it will not happen in less than a year. Bottom line: Take a "long term, listening-based approach" versus trying to "sell, sell, sell." Listen here: - Spotify - https://lnkd.in/g3Jzaz_A - Apple - https://lnkd.in/gXycqYuJ - YouTube - https://lnkd.in/gRNvM5MQ feat co-hosts Ash Zenooz, MD Luba Greenwood, J.D.