Karat Financial reposted this
Nikocado Avocado faked it all as a social experiment. 2 days ago he revealed that he had acted out his overweight childish personality as a "social experiment" - that everyone fell for. He's already lost 250 lbs of weight and had been releasing older pre-recorded videos to maintain the facade. A few thoughts here: 1. When creators become popular, many of them become influencers - aka famous for being famous. But unlike traditional celebrities, influencers often built their fame online organically - so we feel like we know them better and that they're being truthful. But events like this remind us that influencers are just as capable of manufacturing situations as the older generation of celebrities and reality TV stars. 2. Was it worth it? Nikocado Avocado released his new video titled "Two Steps Ahead" - revealing his secret plan all along. But it doesn't change the fact that he was dangerously overweight for a very long time - and in exchange, presumably made good AdSense revenue and built notoriety - at the cost of presenting himself and his life as entertainment. 3. We're likely going to see this more and more. I previously interviewed on the Karat Financial podcast another creator who'd faked a girlfriend launch on IG to sell his new apparel. And now - we're going to see AI take this to the next level. What do you think?