CTV Advertising in the Age of Experience, our High Impact CTV Snapshot Infographic, presented in partnership with EMARKETER, brings TripleLift’s propriety High Impact CTV research to life and explores new CTV ad strategies, innovative formats, industry trends and more. 📺📊 Learn how non-standard ad experiences drive new strategies for brands and publishers below. ⬇️ https://hubs.li/Q02NRv4k0 #ctvadvertising #ctvadstrategies #streaming #streamingadvertising #adtech #digitaladvertising #digitalmarketing
TripleLift
Advertising Services
New York, New York 59,224 followers
TripleLift is a digital advertising platform at the intersection of creative and media.
About us
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
- Website
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http://www.triplelift.com
External link for TripleLift
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- native advertising, in-feed advertising, programmatic advertising, OTT, connected TV, and advertising technology
Locations
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Primary
53 23rd Street
12th Floor
New York, New York 10010, US
Employees at TripleLift
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Peter Bordes
CEO Collective Audience NASDAQ: CAUD, Founder, Board Member, Investor, managing partner Trajectory Ventures & Trajectory Capital
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Ryan Z.
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Emera Trujillo
Product Leader | Product & Partnership Strategy | Coach & Mentor
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David Beisel
Co-Founder & Partner at NextView Ventures
Updates
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We worked with MediaScience to measure Enhanced Spots' impact on the content they are running alongside. Here is what we found... 👀 +8ppt. Likelihood to Rewatch (Enhanced Spots vs. Traditional CTV Spots) 👍 +5ppt. Program Enjoyment (Enhanced Spots vs. Traditional CTV Spots) 📺 5.7 out of 7 Ad Liking (For both Enhanced Spots & Traditional CTV Spots) Check out the case study for more details ⬇️ https://hubs.li/Q02NFBvZ0 #ctv #adtech #streaming #ctvadvertising #casestudy #research https://hubs.li/Q02NFS8t0
The Impact of Enhanced Spots on the Surrounding Content
resources.triplelift.com
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Stay tuned to see our very own Rachel LaMura in this Beet.TV interview. 👀 #CTV #adtech #advertising #streaming #ctvadvertising #digitalmarketing
Just now on the Beet.TV set in Manhattan, that's Rachel LaMura at TripleLift talking about CTV. Video to follow.
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Believe it or not, the holiday season is right around the corner—and it's never too early to start planning. As Q4 approaches, you can count on TripleLift to help unlock your brand's full potential. 🎄🎁❄️ Check out these helpful holiday insights to get you started. Get in touch! https://hubs.li/Q02MYyZl0 #adtech #digitalmarketing #holidayadvertising #programmaticadvertising #nativeadvertising #advertising
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Join us at DMEXCO - Digital Marketing Expo & Conference for an exclusive session revealing how we're transforming commerce advertising through cutting-edge creative technology and data-driven strategies. Hear from Chief Revenue Officer, Ed Dinichert, as he explores how our Adaptive Commerce Solutions—developed through a groundbreaking partnership with Amazon—set a new standard in retail media. What you can expect to learn in this exclusive session: 🛒 Brands and Retailers: Discover how TripleLift and Amazon are reshaping retail media with scalable solutions that enhance your off-site advertising efforts. Learn how to leverage these cutting-edge tools to achieve your business goals. 💻 Publishers and Commerce/Retail Companies: Explore how TripleLift’s technology empowers you to offer more valuable and contextually relevant ad placements off-site, enhancing user experience while driving incremental revenue opportunities. https://hubs.li/Q02MLppd0 #adtech #programmaticadvertising #digitalmarketing #advertising #DMEXCO24 #DMEXCO
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When a major snack brand wanted to generate awareness for their new product, they turned to TripleLift. Here's what we achieved together. Looking for more to chew on? Check out the full case study here. ⬇ ⬇ ⬇ https://lnkd.in/gZFcuKXX #nativeadvertising #programmaticadvertising #adtech #digitalmarketing #digitaladvertising #cpgadvertising #creativetechnology
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TripleLift partnered with MediaScience for a closed-panel study across a variety of brands to quantify the incremental impact various CTV ad formats had on brand metrics and user experience. Here's what we found... Read the full case study: https://hubs.li/Q02Mby410 #ctv #adtech #streaming #ctvadvertising #research
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Going to DMEXCO - Digital Marketing Expo & Conference? We'd love to see you there! Learn more here: https://hubs.li/Q02LVsPb0 #adtech #programmaticadvertising #digitalmarketing #advertising #DMEXCO24 #DMEXCO
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We bet you have a lot going on right now. Between everything from back to school shopping to naming your fantasy football team, could you use some help checking something off of your fall to-do list? Summer's not over yet, but your audience is gearing up for the school year ahead and purchasing those new jerseys to cheer on their favorite team. Don't fumble your seasonal campaigns—TripleLift's Curated Deals Hub is here to help. Easy to activate, customizable, powered by high-quality publisher first-party data, and available for all products including CTV, we designed these resources to help you achieve your goals effortlessly. Check out our American Football and Back-to-School packages. 🏈✏️ https://hubs.li/Q02LVsNg0 #adtech #programmaticadvertising #firstpartydata #digitalmarketing #advertising #connectedtelevision #ctv
TripleLift's Curated Deals Hub
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Christena J. Pyle (she/her), Chief Equity Officer, Dentsu, revealed how marketers can start investing in minority-owned publishers today. And yes, your favorite SSP may be involved 😉. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Ls9BK0