The Running Event

We're thrilled to announce a collaboration with The Magic Boost, a professional development program for young content creators passionate about running. This partnership will connect emerging storytellers, known as Boosters, with TRE’s dynamic community. Since its founding, The Magic Boost has transformed the track and field media landscape by supporting young, diverse, and innovative voices. Through this partnership, Boosters will have the opportunity to create content that elevates diverse voices and builds a more inclusive narrative in the running world. “This collaboration with TRE is a tremendous new opportunity for our Boosters to gain insight into a different side of the running industry, beyond track and field events," said Keith Peters, Board Member of The Magic Boost. "By exploring many of the compelling stories surrounding TRE, they’re making invaluable connections that will fuel their careers.” The partnership proudly supports three Magic Boosters: Olu Olamigoke Jr. OLY, Serenity Douglas, and Taylor Mascetta. Learn more about the partnership: https://lnkd.in/euafaScN

TRE Director Christina Henderson today joined The FloTrack Podcast to talk all-things #TRE24 - from her industry (and running) background to the on-site gatherings and initiatives happening at this year's event. "We have such the opportunity - and responsibility - with The Running Event to build culture and drive inspiration, thought-leadership, and mentorship in the [running] industry," said Henderson. "It's something we take very seriously." Give it a listen for a glimpse at what's ahead next week in Austin! Will we see you there? https://lnkd.in/e2hgNKPA

Kiera Smalls (Executive Director, Running Industry Diversity Coalition) and Harry Chandler (Co-Owner, Charlotte Running Company) recently sat down with Footwear News to speak about the current state of DEI—in the running industry and beyond. [Both Smalls and Chandler play significant roles in specialty run retail. Chandler, one of the industry’s few Black storeowners, is a respected voice in the ever-important channel. As for Smalls, her efforts include the Run the Block mentoring, education and grant program that was announced in January. This effort will provide Black, Indigenous and people of color (BIPOC) individuals or groups with support to open a store.] “The work can’t go anywhere if we want to do right by people, especially with the growing racial demographic in this country. It might have a different name, it might look different, but it’s not going away completely," said Smalls. Read the full conversation here: https://lnkd.in/d3q3kKap

Not sure what to expect at #TRE24? Want to learn more about this year's event? Join us next week for "How to TRE" - a live conversation with TRE's team highlighting how you can best prepare for the event and make the most of your time while you're there. Moderated by TRE Director Christina Henderson, you'll leave the discussion with: ⭐ Insights on how to get the most value out of #TRE24, from planning out your daily schedule to deciding which networking events to attend. 🎉 An understanding of what’s new and noteworthy this year, including the first-ever Partner Hour, TRE LIVE, give-back initiatives, and focused meetups. 📝 Tips for equipping yourself with the knowledge and resources you need to feel prepared for this year's event. Register now! https://lnkd.in/e4CwumW2

The Running Event is teaming up with PR Project and FloSports to produce the second annual TRE LIVE, streaming directly from the 2024 exhibit hall. New this year, TRE LIVE will be streamed exclusively on FloTrack, significantly expanding its reach to a global audience. TRE LIVE will be hosted by PR Project Co-Founder Tommie Runz, along with Aaron Barnett, Co-Founder and Co-Host, and Gary Koutsoubos, Co-host. Together, they will hold engaging conversations with top brands, athletes, media outlets, specialty retailers, and partner organizations from a stage set located on the show floor. “After the success of TRE LIVE’s debut last year with Tommie and the PR Project team, we’re excited to build on that momentum and make this year’s stream even more impactful,” said Christina Henderson, Director, TRE. "Expanding our reach this year will only amplify those conversations and help us grow the sport of running.” Learn more: https://lnkd.in/ekKCyfDg

We're proud to continue our partnership with &Mother!

For the fourth consecutive year, The Running Event and Running Industry Diversity Coalition (RIDC) collaborate to champion racial diversity, foster inclusivity, and drive meaningful change in the running industry. RIDC is an educational nonprofit with a mission to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color. Their presence at TRE will again include a booth, an educational deep dive session, and signature events for TRE attendees and the Austin community. Additionally, TRE and RIDC are proud to collaborate in offering scholarships to BIPOC-owned or managed retail businesses to attend the 2024 event. “RIDC has been a driving force in helping us cultivate a more inclusive environment at The Running Event,” said Christina Henderson, Event Director, The Running Event. “Their ongoing partnership has made a profound impact, inspiring meaningful change not only at TRE but within the brands and retailers we serve." To learn more about the RIDC and their involvement at #TRE24, read today's press release: https://lnkd.in/dhK_JD8i

Switchback and The Running Event Director Christina Henderson recently joined The GearJunkie Podcast to talk everything from the crossover between running and the outdoors to the journey to her current role. "Run specialty and outdoor specialty have many of the same opportunities, challenges - they can learn from each other, so bringing them all together is very powerful," said Henderson. Listen to the episode here: https://lnkd.in/euYnx8PR

The Running Event 2024 is just 34 days away: Will we see you there? Our team is so excited to share everything we have in store at #TRE24 - from education sessions and exciting onsite events, to our largest exhibit hall yet. If you haven't already, we recommend checking out our recently-released 2024 Event Guide: https://lnkd.in/e6fqbAQD. Inside, you'll find an overview of what's ahead this November 19-21 in Austin, including some new-for-2024 gatherings and initiatives (like our first-ever Partner Hour🤝, a Switchback Event meetup⛰️, and a Future Leaders of Specialty Retail happy hour🥳)! Ready to register for #TRE24? Follow this link to book your spot: https://lnkd.in/edTr2USW We can't wait to see you next month! 🎉

Last week, TRE provided several brands, retailers, and select media a tour of its new home for 2025, the Henry B. Gonzalez Convention Center in San Antonio, TX. "When we got the phone call that Austin was demolishing the convention center, it was a difficult call, it was a surprise. It's been an amazing home to us," TRE event director Christina Henderson said. "But with that, we started to search for a new home for TRE. We visited many cities, we did a lot of research. When we left San Antonio, I knew this was the place we were going to bring the event." Read more about TRE's 2025 host city and venue through the link below. Footwear News