Congratulations to all the winners of our #OmniShopper Awards, in partnership with The CPG Guys! Celebrate these top activations & the people behind them at p2piliveexpo.com – Unilever, Walgreens Advertising Group & Arc Worldwide – Colgate-Palmolive & Arc Worldwide – #Unilever & Arc Worldwide – Nestlé, Breaktime Media, VML/VML COMMERCE & Merkle – General Mills & Breaktime Media – Haleon & VML – Mars Petcare & Mars United Commerce – PepsiCo & Aki Technologies – The Coca-Cola Company & Smurfit Westrock – Kraft Heinz & LPi Group – Mondelēz International & Unified Resources in Display – LG Electronics North America & MERGE – Pernod Ricard & Arc Worldwide – GALLO & Select – Mondelez & Total Marketing Support Limited – Keurig Dr Pepper Inc. & Mars United Commerce – Mattel, Inc. – Mondelez, Eastwest Marketing Group & Menasha Packaging – Mondelez & Phoenix Creative Co. – Constellation Brands & Upshot Agency #P2PILIVE #omnichannel #retailmedia
Path to Purchase Institute
Market Research
Chicago, IL 12,885 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Path to Purchase Institute reposted this
I co-authored an article with Steve Kim focused on the challenges of measuring retail media effectiveness as “offsite” becomes a more significant growth driver. It emphasizes using secure data analysis methods and testing methodologies to accurately measure incremental sales, aiming to create a comprehensive measurement strategy that benefits both retailers and brands. https://lnkd.in/gDfR72_M
Retail Media Measurement Innovation: A Win-Win Proposition
p2pi.com
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Path to Purchase Institute reposted this
🔎 Is retailer first-party data a long-term sustainable investment for brands? With all eyes on retailer first-party data, how can brands maximize its potential - and is it truly a sustainable long-term strategy? This topic will be debated at RMS UK, featuring Leïla Lazreq, Chief Digital Officer, UK&I at L'Oréal, and Hugh Stevens, Managing Director, UK at LiveRamp. They will explore: ➡️ How retailers & brands are activating first-party data ➡️ The real results they’re achieving ➡️ The long-term outlook for this data-driven approach ⏰ Just 6 days to go! 📅 Date: Wednesday, 16th October 📍 Location: Battersea Arts Centre, London Path to Purchase Institute | {Capture} | Plan-Apps | Threefold
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Path to Purchase Institute reposted this
Zitcha is counting down to the Retail Media Summit UK! 🇬🇧🎉 Just one week to go until we join SMG & Path to Purchase Institute as the official lunch sponsor for their sold out event! We're excited to break bread with the UK Retail Media community and dive into thought-provoking discussions about the day's sessions. 📆 Wednesday, October 16th, 2024 📍 Battersea Art Centre, London #RetailMediaSummitUK #retailmedia #Zitcha
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Path to Purchase Institute reposted this
AUC's Association of National Advertisers REGGIE Award-winning work in the retail media space is featured in this Path to Purchase Institute article highlighting powerful examples of brand activation excellence 🏆 Check it out! https://lnkd.in/gjXbQg-8 #commerce #retailmedia #RMN #REGGIE
Brand Activation Excellence
p2pi.com
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Path to Purchase Institute reposted this
We’re joining Nestlé Purina North America at Path to Purchase Institute LIVE & Expo! Learn how LAB9 evolved to adapt to customer needs, fostering deeper partnerships & new business opportunities. Learn more about LAB9: https://lnkd.in/gREt5MPS Register for P2PI LIVE: https://lnkd.in/gEUcNqYx
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Path to Purchase Institute reposted this
A little ode to #commercemarketing 's Women of Excellence and the inspiring female leaders and colleagues here at the Path to Purchase Institute, too ❤️ This issue of P2PI Magazine goes out to you! Give it a read here: https://lnkd.in/e36w4bjw
Honoring 2024’s Women of Excellence
p2pi.com
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Path to Purchase Institute reposted this
We’re thrilled to see Revieve and our esteemed partner Boots UK featured in the latest Path to Purchase Institute article, highlighting our eye-catching interactive displays in the skincare aisle! ✨ At Boots UK, shoppers are invited to elevate their skincare journey with a highly personalized skin analysis, powered by Revieve’s AI/AR beauty technology. 🛍️ 💡 The in-line display signage encourages customers to scan a QR code, surrounded by a ring light, which leads them directly to the Boots skin analysis solution. By identifying individual skin concerns and personal preferences, the solution offers tailored regimen recommendations, helping every shopper feel confident in their skin. 💆♀️ A big thank you to Path to Purchase Institute for featuring our collaboration, and to Boots UK for driving innovation in beauty retail! 🙌 Read the full article here 👉 https://lnkd.in/eW9qAhib #BootsUK #Boots #Revieve #skinanalysis #skincare #instoredisplay #instoreQRcode #instoreretail #google #retailtech #skincaresolutions #beautybrands #googlecloud #gcpmarketplace #personalization #gcpcloud #augmentedreality #cpg #gcp #personalizedeexperiences #industrysolutions #GenerativeAI
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Path to Purchase Institute reposted this
Is in-store media the future of shopper marketing? As brands and retailers grapple with the rise of retail media, one question stands out: Can in-store screens revolutionise the shopper experience and drive better results? Join industry experts Chris Riegel, CEO and Founder of STRATACACHE, and Jessie Bove Dowd, Editorial Director at Path to Purchase Institute, as they discuss: ✅ The best strategies for leveraging in-store screens for maximum impact ✅How to align the needs of brands, consumers, and retailers in the in-store journey ✅Real-world examples and insights from 30+ countries on emerging trends and innovative approaches ⏰ Just 7 days to go! 📅 Date: Wednesday, 16th October 📍 Location: Battersea Arts Centre, London Path to Purchase Institute | {Capture} | Plan-Apps | Threefold
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Path to Purchase Institute reposted this
The #VibeTribe is heading to #P2PILive, November 12-14! 🙌 Don't miss Steve Triplett, VP of Advertising Sales at Vibenomics, as he takes the stage for the session "Omnichannel Unlocked: Bridging the Gap in a Fragmented World." 🔍 Discover how we're transforming in-store media and connecting the dots for seamless retail experiences. See you there! #RetailMedia #Omnichannel #Vibenomics #InStoreAdvertising Path to Purchase Institute