The Making of a Marketer

👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers? On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How does swag mature for 2024? No dollar goes to waste in today's episode, let's have a discussion on what it means to create conversation!

Amanda Hofman joins us from New York, the city proclaimed for having the best dining, entertainment, and streetwear found anywhere. So it's not surprising that we chat in-depth about saying buh bye to boring swag. There's marketing genius to interesting swag that your customers want to take to the streets. This is The Making of a Marketer.

Celebrities on LinkedIn? Well maybe not in the way you're thinking. Jess Nickerson and Andy Pondillo explain how bringing your celebrity to the platform (with a business angle) can lead to significant wins.

Ah yes the age old question. Should we be quick to the punch with our digital marketing strategy? Take the time to do market research, and be right? Or is there a middle ground somewhere in between? Tom Ventimiglia joins the conundrum with us! #marketing #risk #business

Our former teammate Tom Ventimiglia is here to collaborate on new Halloween merchandise around marketing disasters that still leave you wondering..."Who's Hellish Idea Was This?". This is The Making of a Marketer.

🎃 Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing. With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us. 🏚️ Happy Halloween! 🦇

Transform Your Marketing Journey By Empowering Others with Your Story! Rachel Soper Sanders, CEO and Founder of Rootine, talks about celebrating and amplifying the stories that matter most to your community. #Authenticity #Vulnerability #Thoughtleadership #Community #marketing

How Pepto-Bismol Made Stomach Medicine Cool. Source: Amanda Hofman, https://lnkd.in/e4ZQu2As #BrandingSuccess #MarketingMerchandise #FoodFestival #MarketingSwag #InnovativeBranding #FoodVlogs

This week Rachel Soper Sanders, the woman behind the wellness brand Rootine, is proof that you can make pivots and evolutions in the industry while staying true to your values. Discussion topics include being an empathic marketer, attributing ROI to marketing, and prototyping to find your brand identity. Making the world a better place is within reach; this is The Making of a Marketer.

📣 On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders. Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup. Stay tuned!