The Customer Success Association

How important are Case Studies? I often see submitted topics in my Review Queue in The Customer Success Forum about "Who is using Product X and how do you like it?" This suggests that looking at Case Studies from other users are a valuable part of a buying decision. Is that true? For Customers, how important (on a scale of 1-10 where 1 is unimportant and 10 is Very Important) are Case Studies to your decision-making process? For sales reps from CSTECH vendors (or Consultants, Trainers, or Outsourcers), same question. In your experience, how important (on a scale of 1-10 where 1 is unimportant and 10 is Very Important) are Case Studies to your customers in their decision-making process? I went down the list on the CS Technology Vendors List page of the CSA site, [ https://lnkd.in/gy8xZFcE ] visiting CSTECH vendors to see how many had case studies available on their website. While a few had quickie quotes from customers, most did not, and none that I visited had formal case studies available to visitors. I'm considering adding links to case studies on the various vendor registries of the CSA website, but before I do that, I'd like some feedback. Would this be useful to you?

Assuming your group's operational metrics are accurately reflecting what's going on can be dangerous...

For anyone in the Customer Success Community that is looking for resources (Technology, Consultants, Training, Recruiting, Outsourcing, and Knowledge.) Also for any providers of such resources -- basic listings are free,

As it gets more and more difficult for Customer Success Executive team/group leaders to find truly usable material amidst the flood of content-marketing here on LinkedIn, and the Recommended Posts in the groups go out to fewer and fewer members thereof, it's time to try a more focused approach. I'll do the winnowing for you, and will send out carefully curated lists of resources.

This issue recently came up again in The Customer Success Forum here on LinkedIn.

Another one from the archive, but every bit as applicable today as it was when first published.

The CSM Competency Standard is the foundation for the Customer Success Association's Accredited Training Partner program. It lets you know what the training program will cover and the expected results. Developed in consultation with many senior Customer Success executives, the Standard is a definitive statement that can be used by anyone wanting to develop training for their team.