Innovating with purpose means creating for everyone. Our TD Accessibility Adapter, initially designed for colleagues with disabilities, is available for all. #TDProud #InclusiveInnovation
Our TD Accessibility Adapter warms my 💚. Created to address the fact that only 3% of internet content is accessible, it provides a better experience for everyone including those with low vision, color vision deficiency, epilepsy, ADHD and more. And in the spirit of ‘nothing about me without me’ we partnered with our own TD colleagues and community partners including CNIB and Disability:IN - and have now launched - not only internally but to everyone in Canada and the US - through the Google Chrome Store at no cost. We’re also thrilled to launch our innovative campaign on Color Blind Awareness Day to help raise awareness. The campaign features our first billboard ad that is more easily readable for those with color blindness: ‘’If you can see this, it's because we see you.’’ The TD Accessibility Adapter is a great demonstration of innovating with purpose and reflective of our brand belief that people matter most. Proud of our teams across TD and Ogilvy who did this great work! #TDInvent https://lnkd.in/gfCQNXNN