Sportsmint Media

FanCode Shop, the official merchandise arm of FanCode, has secured a renewed exclusive licensing and merchandising deal with the International Cricket Council (ICC). Prasana Krishnan, Co-Founder, FanCode, said, “We’re delighted to continue working with the ICC to make affordable and high quality merchandise available to Indian fans. Our range has proven to be a big hit and we will continue serving the fans with the most stylish fan gear to showcase their fandom.” #sportsmerchandise #sportsmanagement #icc #fancode #fancodeshop https://lnkd.in/dNCQenxH

The Premier League (PL) and Sports Interactive (SI), the British developer behind the popular football management simulation game Football Manager, have joined forces in a landmark four-year licensing partnership. Miles Jacobson, Sports Interactive Studio Director, said, “Since Football Manager’s inception, we have always wanted to work with the Premier League, and we’re delighted to announce that at last we are." Nivine Emeran, Director of Licensing at SEGA West, added, “After much anticipation, it’s thrilling to partner with the Premier League and welcome them to Football Manager and our licensing family.”  Will Brass, the Premier League’s Chief Commercial Officer, said, “Football Manager has been a big part of the sporting landscape for decades, and is loved and enjoyed by millions of fans around the world. We are thrilled that the Premier League will now feature even more prominently in the game, helping to deliver a deeper, more authentic experience for anybody who takes on the challenge of managing a Premier League club.” SEGA Europe English Premier League #sportsbiz #sportsmanagement #sportsinteractive #premierleague #footballmanager https://lnkd.in/d2TWUsYN

Housing.com has joined forces with Disney+ Hotstar as the digital streaming associate sponsor of the ICC Men’s T20 World Cup 2024. Addressing the occasion, Snehil Gautam, Chief Growth & Marketing Officer at Housing.com, said, “We are excited to join forces with Disney+ Hotstar for the mega event, a platform with an unparalleled viewer base. In India, cricket transcends being just a sport—it’s a religion, and the ICC Men’s T20 World Cup 2024 is its grand celebration. This association reflects our commitment to maintaining our leadership in the Indian real estate space." Rahul Ralhan, VP – Growth and Marketing at Housing.com, emphasised, “This association isn’t just about boosting our visibility; it’s about becoming part of the cherished moments that millions of Indians hold dear. Digital marketing has become a key pillar for us in the last few years, and hence this collaboration as the Digital Streaming Associate Sponsor makes perfect sense. We aspire to show that finding the perfect home can be as thrilling as a perfectly executed cricket shot. As the leading property portal in the digital real estate space, we are uniquely positioned to make this happen.” Dhruv Dhawan, Head of Ads at Disney+ Hotstar, added, “At Disney+ Hotstar, we are committed to helping our advertisers achieve their business goals via our marquee properties. Housing.com has been a pioneer in leveraging Connected TV (CTV) advertising on Disney+ Hotstar since 2021, their consistent presence on marquee cricketing tournaments has enabled them to maximise their reach in focus markets. Leveraging innovative formats such as L-bands during live sports and branded content associations with sports on Disney+ Hotstar has helped Houing.com build brand awareness and recall as well as drive lower funnel metrics successfully. We are excited to associate with Housing.com for the ICC Men’s T20 Cricket World Cup 2024 and look forward to future collaborations.” #sportsmedia #sportsmarketing #onairmediabuying #disneyplushotstar https://lnkd.in/d8xPGp2g

PeepalCo’s investment app, Lemonn has unveiled a new ICC Men’s T20 World Cup 2024 advertisement campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, which will exclusively feature on Disney+ Hotstar. Devam Sardana, Business Head, Lemonn, said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country. We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. #sportsmedia #onairmediabuying #adcampaign #lemonn #peepalco #iccmenst20worldcup2024 https://lnkd.in/dsM8PDdM

Fulham Football Club have joined forces with the Mongolian Ministry of Culture and Go Mongolia. Commenting on the partnership, H.E. Mrs. Nomin Chinbat, The Minister of Culture, said, “Go Mongolia epitomises the beauty of our country and the incredible spirit of our people. We are excited to partner with Fulham FC to share this beauty with the world.” Alistair Mackintosh, Chief Executive Officer of Fulham FC, said, “We are delighted to welcome Go Mongolia as an Official Partner for the forthcoming 2024/25 season. During the term of this partnership, we will work closely with the Ministry of Culture of Mongolia to assist them with achieving their objectives. We are excited to soon be unveiling the training kit range featuring the Go Mongolia brand.” Go Mongolia Travel #sportsbiz #sportsmanagement #sportstourism #fulhamfc #gomongolia #mongolianministryofculture https://lnkd.in/dmgUzdAi

Crystal Palace Football Club FC have inked a partnership with the global payments enabler, Guavapay. Barry Webber, Chief Commercial Officer of Crystal Palace, commented, “This is an exciting partnership and one which offers our fans a unique rewards scheme. Guavapay are an innovator in the payment industry with extensive in-house knowledge and expertise to provide the very best solutions, and we’re pleased to now be officially working with them.” Grant Wyatt, Head of Partnerships at Guavapay, said, “We are delighted to launch our new and exclusive Affinity Card in partnership with Crystal Palace Football Club. This innovative collaboration will provide Crystal Palace fans with a unique rewards scheme that will provide many benefits and opportunities to show support for the team. Crystal Palace are committed to enhancing the fan experience and we could not be prouder to contribute to their fostering of a deeper connection between the club and its supporters.” #sportsbiz #sportssponsorship #sportsmarketing #crystalpalacefc #guavapay https://lnkd.in/d9ajtiHC

The Karnataka Milk Federation (KMF), known for its Nandini dairy brand, has released a charming advertisement featuring the Irish cricket team. Karnataka Cooperative Milk Producers Federation Limited(KMF) Cricket Ireland #sportsbiz #activation #kmf #cricketireland #nandinidairy https://lnkd.in/dPebyAeM

HSBC India has launched a dynamic new advertising campaign featuring the legendary Virat Kohli. Commenting on the new ad campaign, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said, “Revealing a side of iconic cricketer Virat Kohli’s personality that has never been seen before, we are thrilled to rollout star-studded advertising campaign featuring Kohli supported by stellar lineup of popular influencers, amplifying our growing ambition in the country. With an expansive array of offerings where our proposition extends beyond conventional banking, we are strategically poised to bolster various aspects of the journey for our customers, positioning ourselves as a partner they can rely on, no matter their banking needs or life stage. We reinforce our commitment towards growth and being the preferred international financial partner.” Sharing his perspective on the new commercials, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing – Wealth and Personal Banking, HSBC India, said, “Through this campaign, we are reiterating our purpose of ‘Opening up a world of opportunity’. Presenting product information in our own unique and witty way, we want our audience to connect with us emotionally and make banking more relatable and compelling.” HSBC #hsbcindia #viratkohli #adcampaign https://lnkd.in/dVc5-SaG

The Basketball Federation Of India (BFI) has announced a significant four-year partnership with the leading sporting goods manufacturer, Vector X. Mr Vikas Gupta, MD Soccer International Pvt Ltd, the parent company behind the ‘Vector X’ brand, said, “This deal underscores Vector X’s strategic offer and commitment to support grassroots basketball.” Mr Baljinder Pal Singh, Head of Brand Marketing, Soccer International Pvt Ltd, said, “Basketball is an undersold category in India with potential to grow. We hope to be a collaborator with BFI and support its efforts in developing and growing the game, by being a ‘backend support system’ to develop all kinds of products.” #sportsbiz #sportssponsorship #sportsmarketing #bfi #vectorx https://lnkd.in/duhQYu3x

Amid the highly enthralling ICC Men’s T20 World Cup 2024, let’s shed light on Angel One‘s partnership with the Indian Premier League (IPL). In an exclusive interview with SportsMint Media, Mr Prabhakar Tiwari ~ PT, Chief Growth Officer, Angel One, spoke at length about empowering cricket enthusiasts financially, catering to the wide IPL audience, sports sponsorship spending and more. #sportsbiz #sportssponsorship #sportsmarketing #angelone #ipl2024 #indianpremierleague https://lnkd.in/dWPgPByA