Slingshot

The first GEN-Xers will turn 60 in 2025! While they are certainly not aged yet, Gen-Xers are beginning to move in that direction. Our friends at CIRCA 46, A Slingshot Company, offer some thoughts for marketers to consider as they encounter an ageing Gen-X consumer. #CIRCA46 #LongevityEconomy #GenX

A.C. Nielsen dubbed Boomers the “most valuable generation in the history of marketing.” Yet marketers tend to ignore them. The Boomer marketing pros at CIRCA 46, A Slingshot Company, offer a lot of thoughts about why marketers should be paying more attention to this valuable consumer group. #CIRCA46 #LongevityEconomy #BabyBoomers

Introducing our 2024 summer Copywriting Slingtern, Rachel Narbo! Rachel is a rising senior at The University of Alabama, where she studies creative advertising through the two-year portfolio program called Minerva. She’s also the VP of Creative for Capstone Agency, a student-run integrated communications firm. On top of her leadership roles in the honors college, NSAC AdTeam, and Greek life, Rachel spends her time spoiling her cat, Cherry, analyzing television scripts, writing stories, creating music, listening to YouTube essays, and thrifting unique finds. We couldn’t be happier to have Rachel join our team. Welcome!

Meet Khushi Dahya, our 2024 Art Direction summer Slingtern! Khushi is an upcoming senior at The University of Texas at Austin, majoring in Advertising and minoring in Business. As a member of the Texas Creative Portfolio Program, she has honed her art direction and copywriting skills through real-world campaign creation and execution and is ready to apply her knowledge at Slingshot. Outside of her academic and professional pursuits, Khushi enjoys traveling the world, watching movies that tug at her heartstrings, and competing with her family in the daily Wordle. We are thrilled to have Khushi join our team and can't wait to see the creativity she brings to Slingshot!

Join us in welcoming Lucia Chamness to the Slingshot team as our 2024 Media Planning summer Slingtern! Lucia is a senior at Southern Methodist University, majoring in Advertising with a specialization in Strategic Brand Management and Accounting. This Houston native decided to stay up in Dallas as she joins our Media Team this summer. Lucia’s interests include dancing, spending time outdoors, and traveling—she recently studied abroad in Madrid, Spain. Before joining our team, she gained valuable experience working as a Brand Coordinator at an Interior Design firm. Welcome, Lucia! We’re thrilled to have you join our team!

We’re excited to welcome Samantha Brewster to the Slingshot team as our 2024 Account Management summer Slingtern! Samantha is a rising senior at Southern Methodist University, majoring in Advertising with a specialization in Strategic Brand Management and minoring in Corporate Communication and Public Affairs. Samantha’s passion for fitness, food, and Taylor Swift keeps her active and entertained outside of the office and classroom. You’ll often find her at pilates, reviewing food at local coffee shops, or spending time with her sorority sisters. We’re looking forward to seeing the great work Samantha will do with us this summer. Welcome aboard, Samantha!

Baby Boomers have been accumulating wealth for a half-century. So, it makes sense they have more money available for discretionary spending than younger generations. The Boomer marketing specialists at CIRCA 46, A Slingshot Company, offer 10 facts you should know about Boomer versus Millennial market potential. #CIRCA46 #LongevityEconomy #BabyBoomers

Seniors tend to enjoy better mental health than younger generations in times of crisis, because they have experienced adversity before and triumphed over it. Our friends at CIRCA 46, A Slingshot Company, cite two surveys that demonstrate how seniors weathered the COVID-19 pandemic far better than their younger counterparts. #CIRCA46 #Seniors #AgingWell

Older adults have had more practice making decisions than younger adults. Consequently, they generally make purchase decisions faster and easier than younger consumers. The folks at CIRCA 46, A Slingshot Company, explain what this means for marketers wanting to sell this lucrative audience. #CIRCA46 #OlderAdults #Boomers

There are roughly 43.5-million unpaid caregivers in the U.S. Most are caring for someone 75 or older. Our friends at CIRCA 46, A Slingshot Company, have some advice for marketers whose products or services can relieve or support these overburdened, unpaid caregivers. #CIRCA46 #LongevityEconomy #Caregiving