Google has revised their cookie deprecation plan, announcing they won't fully disable cookies by 2025. What does this mean for your marketing efforts? Come read more: https://bit.ly/3WsnHmU
Simpli.fi
Technology, Information and Internet
Fort Worth, Texas 16,101 followers
Maximizing relevance via top-tier adtech, programmatic, & workflow software solutions.
About us
Who We Are: We’re the Advertising Success Platform–helping marketers and advertisers achieve maximum relevance via best-in-class adtech, programmatic, and workflow software solutions. What We Value: 1. We are collaborative. 2. We are inventive. 3. We are inclusive. 4. We are honest. 5. We are fun. What Makes Us Different: We’re more than a programmatic advertising platform. We offer best-in-class advertising technology solutions from programmatic to omnichannel to workflow software. We also differentiate ourselves as a unique demand-side platform (DSP) by operating on our own data management platform (DMP), distinct from others that rely on third-party data integrations for audience targeting. This empowers us to deliver data-driven advertising solutions at a granular level, enabling precise campaign optimization. We allow advertisers to leverage a comprehensive array of programmatic advertising options to effectively target audiences with tailored ads, supported by various data types, and offer flexible service models for transparent cost management. About Simpli.fi: Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.
- Website
-
http://www.simpli.fi/
External link for Simpli.fi
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Fort Worth, Texas
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Programmatic Advertising, Connected TV (CTV), Display Ads, Video Ads, Native Ads, Audio Ads, Demand-Side Platform, Data Management Platform, Political Advertising, DTC/E-Commerce Advertising, Retargeting, Online Attribution, Offline Attribution, Addressable Targeting, Contextual Targeting, Custom Audiences, Digital Advertising, and Advertising Platform
Products
Locations
-
Primary
128 E Exchange Ave
Suite 700
Fort Worth, Texas 76164, US
Employees at Simpli.fi
Updates
-
Simpli.fi reposted this
Cynopsis is proud to congratulate our 2024 finalists for the Best of the Best & Rising Star Awards! Food Network Cadent Samsung Ads Hulu The Weather Channel Fox Entertainment FOX Sports datafuelX Athletes Unlimited Cowboy Channel EX.CO TLC Worldwide Paramount TelevisaUnivision Semcasting, Inc. Initiative Semcasting, Inc. REDTV Driver Studios Warner Bros. Discovery Beeby Clark+Meyler Universal Television Telemundo 52 AMC Networks FreeWheel Viamedia Simpli.fi Octagon Plex, Inc. We can’t wait to see you all on September 17th in NYC! Register here: https://lnkd.in/e25ChMWq
-
We're proud to share that we have been named a finalist in the Best DSP category in the Cynopsis Best of the Best & Rising Star Awards! https://lnkd.in/e25ChMWq
-
Frost Prioleau, Simpli.fi CEO, joined Nasdaq’s TradeTalks panel to discuss Google's decision on third-party cookies, the industry and Simpli.fi's preparations, and evolving legal standards. Watch here: https://lnkd.in/g2Ctjd5N
Why Companies Must Navigate Shifting Legal Standards, and Consumer Expectations to Build Trust
nasdaq.com
-
Ready for the back-to-school rush? Discover how Simpli.fi’s innovative digital marketing strategies can help you connect with parents and students. Let’s make this season a success! 📚✏️ https://lnkd.in/gzw8Mb7t
-
Robert Royer, Founder and President of Building Brands Marketing, joined us on #SimplifiTV recently to explore the intricacies of comprehensive marketing strategies for small to medium businesses. Robert emphasizes a robust marketing strategy that integrates SEM, social media, and programmatic advertising, using multi-touch attribution and cross-device tracking to measure effectiveness across the consumer journey. Come listen: https://bit.ly/4c9CSr0
-
Unlock the future of CTV advertising with Simpli.fi's Streaming TV Tiers. Discover how tailored solutions can optimize your ad placements and drive your campaign goals. These tiers offer a clear pathway to tailor inventory control levels based on budget constraints https://bit.ly/3A4AaFO
-
Simpli.fi reposted this
Simpli.fi team is working on the weekend at Las Vegas Market | ANDMORE℠ Hot Deals! #CTV #Programmatic #AdTech #Addressable #ZTV #Geofencing Simpli.fi
-
Simpli.fi reposted this
Simpli.fi Expands CTV Product Suite, Delivering High Quality Inventory and Multiple Targeting Options Across a Wide Range of Price Points https://ow.ly/XoUO50SK8ih #marketing #martech #technology #Simplifi
-
Simpli.fi reposted this
Espresso Martini office pop up ☕ 🍸 EPIC ✅ Simpli.fi brought the espresso martinis to Involved Media USA NYC office. We even did a fun Kahoot with Simpli.fi trivia. Special thanks to Aleksey Kernes and Have A Nice Day coffee for setting it up! Reach out to Aleksey to make it happen at your (NYC) office, and have a nice day 🙂 #media #agency #espressomartini #programmatic #adtech