“A Beautiful Sight” won bronze for Branded Entertainment/Content Campaign of the Year in the Healthcare Marketing Impact Awards 2024! https://shorturl.at/rolVX #Storytelling #Character #MotionCapture
ROOF Studio
Animation and Post-production
Brooklyn, New York 5,830 followers
Award winning visual communicators, making whimsical over-the-top productions of your ideas.
About us
ROOF is a whimsical and spirited studio established in New York City. It was conceived by three creative partners who, at the peak of their careers, questioned whether there could be life after render. They concluded that it was necessary to start a new flavor of studio, and have brought their individual passions together to create vibrant, meaningful pieces for clients and viewers alike. Our name is a reflection of our belief that the collaborative process between artists, agencies and clients is just as important as the final result. With all of these creative minds under one ROOF, this collaboration can facilitate the conception and production of distinct works of art.
- Website
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http://www.roofstudio.tv
External link for ROOF Studio
- Industry
- Animation and Post-production
- Company size
- 11-50 employees
- Headquarters
- Brooklyn, New York
- Type
- Public Company
- Founded
- 2013
- Specialties
- VFX, Animation, CGI, Live Action, Motion Graphics, Stop Motion, 3D Animation, 2D Animation, and design
Locations
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Primary
Get directions
53 Bridge St
#301
Brooklyn, New York 11201, US
Employees at ROOF Studio
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Alexandre Eschenbach
Freelancer em Animação 3D, Character design e ilustração e escultor . Freelance 3D animator, Character designer, ilustrator and sculptor
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Liz Shaw
Owner at Liz Laine Reps, Inc.
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guto terni
Partner / Director at ROOF Studio
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Heber Conde
TD | Lead 3D | VFX Artist - at ROOF STUDIO
Updates
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Check out our latest vignette for this year's ADC Annual Awards, part of the innovative campaign “Be Seen by the Best Eyes,” created by the talented team at MullenLowe U.S. Music and SFX by Combustion
The ADC 104th Annual Awards is the place for you and your work to be seen — first by the jury, then by the entire world. That’s why we are excited to unveil the eyes that will be leading the discussions that will ultimately decide who will be awarded the coveted ADC Cube. Introducing sixteen renowned creative leaders who be serving as the Jury Presidents for ADC104’s many disciplines. If there is anybody out there with an eye for craft and attention to detail, it’s them. https://lnkd.in/e5x6Zx6E
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As a tool, AI helps create unique gems, expanding the quirky possibilities within the creative process in its pursuit of innovative craftsmanship. Here, it helped bring fairy tale villains to life to advocate for the importance of literature and creative expression in society, standing against the troubling trend of banning books. INNOCEAN USA National Coalition Against Censorship #VillainsAgainstEvil #AI #MotionCapture
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“A departure from ROOF’s award-winning traditional 3D animation pipeline, ‘Villains Against Evil’ makes use of the latest AI technology — sourcing only artists’ licensed work for Adobe Firefly — with animation and voice actors, including Chris Parnell, Rachel Harris, Martin Starr, and Chris Witaske.” Conceived in partnership with INNOCEAN USA for the National Coalition Against Censorship #VillainsAgainstEvil #AI #MotionCapture https://lnkd.in/e5UKzCZR
ROOF Studio Contributes Animation to "Villains Against Evil" a Campaign to Combat Book Bans
adsofbrands.net
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In “Villains Against Evil” for INNOCEAN USA and the National Coalition Against Censorship, we produced and animated iconic storybook villains using AI tools in the combat against the banning of books by interest groups and politicians. #VillainsAgainstEvil #AI #MotionCapture
The most evil villains aren't in books. They're the ones trying to ban them. Extremely proud to share INNOCEAN USA's latest work for the National Coalition Against Censorship, "Villains Against Evil", which features iconic storybook villains speaking out against an evil even greater than them: Interest Groups and Politicians attempting to ban books. Last year, The American Library Association saw a 65% increase in the number of children’s books being challenged and banned across the U.S., with many of these banned books featuring topics such as LGBTQI+ health and education, racial disparities, politics, and religion. This couldn't have happened without contributions from amazing partners - old friends at ROOF Studio who pioneered a combination of ethically-sourced AI and motion capture, Margarita Mix Studios, Swing Set Productions, DaHouse Audio, Lime Studios and VO artists Chris Parnell, Martin Starr, Rachel Harris and Chris Witsake to name a few. ❤️ to this passionate team: Steve Luiz Ricardo Quoc Barb Mandy Steph Sarah Jason Amanda Kelly Andrés Alison Nicolette
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Behold the stunning landscapes of the magical 3D world of the Karmaverse. This enchanting realm awaits exploration! #RoofStudio #3DCharacter #3DEnvironment
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ROOF's craft for The Macallan: Time and Space was projected at the Sphere in Nevada, the largest LED display in the world! #RoofStudio #PaperCut #Cinematic
Not often I see my work come to life on such an incredible space. Fantastic activation.
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Once upon a time, there was the Karmaverse, a unique and imaginative CGI world created for Credit Karma. There, 3D animal characters with distinct and humorous personalities coexist in a finance-themed environment. Isn’t it a dream? #RoofStudio #3DCharacter #3DEnvironment
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We are very proud to announce that “A Beautiful Sight” has won multiple awards at the LIA - London International Awards 2024! 🏆🏆 Awards Include: Gold for CGI Animation https://shorturl.at/k6YVh Bronze for Craft - Art Direction https://shorturl.at/wp8AH A huge thank you to TANK Worldwide, Grey and everyone involved in this project! #RoofStudio #LondonInternationalAwards #ArtDirection #CGIAnimation
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The Macallan: Time and Space was an intricate process that involved a deep dive into the possibilities of paper art and advanced cinematographic techniques. A big thank you to Wendy Van Houdt - Travers, Craig Sanderson and Potlatch team for the opportunity to bring this exquisite idea to life in the world of 3D. #RoofStudio #CGIPaperworld
We started about a year ago working on both campaign films and finally it is out with our 3D OOH in many cities around the globe. An amazing collaboration between The Macallan (the client), Potlatch (the agency), ROOF (the campaign film animators) & Statement (the 3D OOH magicians). Thank you team for making this happen! 💪 https://lnkd.in/dR3xWY7W https://lnkd.in/dmxxNq45 https://statementvfx.com https://roofstudio.tv https://lnkd.in/dbx2VUcD
Ad of the Day: The Macallan celebrates 200 years with time-travel campaign
thedrum.com