In the most recent edition of Quirk’s Magazine, out now, Jonathan (J.D.) Deitch wrote an article about the effect AI will have on research agencies and their offerings. #QuirksMR asked Deitch to explain his ideas more in this month's edition of What’cha Thinkin’! “Right now, you're either actively adding AI capabilities or you're planning to,” Deitch says in this short video, “But to ensure product market fit and the path to scale, you need to answer two questions.” Watch the video below to find out what these two important questions are. Then head over to https://lnkd.in/gC83ynpj to read Deitch’s full article. Don’t forget to comment What’cha Thinkin’! #MRX #insights #AI
Quirk's Media
Media Production
Eagan (Saint Paul), MN 14,843 followers
For marketing research and insights professionals. #QuirksEvent
About us
Quirk's is the place where the best, brightest and boldest in marketing research – clients and agencies alike – exchange their most effective ideas. Designed to promote the understanding, use and value of marketing research, our articles, directories, Webinars, tools and other free resources give insights professionals the real-world solutions they need to take their marketing research and insights capabilities to a new level of excellence. How we got started Before starting Quirk's Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years. Seeing a need for a publication to promote the value of marketing research, as well as a comprehensive directory of research providers, he launched Quirk’s Marketing Research Review in October 1986. The largest media provider in the industry Today we have over 60,000 subscribers in 110+ countries. We also offer the Quirk’s e-newsletter; Quirk’s Daily News Queue, which provides research and insights news on the go; and our robust and dynamic Web site that launched in 2016 and receives nearly 1.3 million visits each year. On top of this, we actively engage with our audience via Webinars, our two LinkedIn groups and on Twitter @QuirksMR, where we have 12,000+ followers. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. To get your own FREE access visit www.quirks.com.
- Website
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http://www.quirks.com
External link for Quirk's Media
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- Eagan (Saint Paul), MN
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Marketing Research, Publishing, Magazine, Directory, Job postings, Media, Enewsletter, Market Research, Insights, CX, UX, Webinars, and Conferences
Locations
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Primary
Get directions
4662 Slater Road
Eagan (Saint Paul), MN 55122, US
Employees at Quirk's Media
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Chris LaVictoire Mahai
C-suite and Board Advisor, Public, Private and Non-profit Independent Director, Private Investor, Author
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Rick Adams
Chief Operating Officer at Avertech
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Dan Quirk
Quirk’s Media: Serving the Marketing Research and Insights Industry for 35+ Years! -- Please, No Soliciting --
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Andrew Claude
Client Relationship, Sales, & Marketing Leader | Mission-Driven
Updates
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The future of food and beverage brands "Easing inflation is changing what American consumers put in their grocery baskets – as well as where they shop. Consumers are becoming less inclined to make special efforts to curb their grocery spending, spelling good news for food and beverage brands." Read more https://lnkd.in/gEgV7sXz #QuirksMR #MRX #insights
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In exactly a week, researchers from all over the world will join the 2024 Marketing Research and Insight Excellence Awards virtual celebration! Join other researchers in celebrating not only the finalists and winners but the industry we are all a part of. Registration is required but free. Be sure to register individually so you can take part in the discussion and trivia during the live celebration. Register today! https://lnkd.in/gkxw8Za2 #QuirksAwards #QuirksMR #MRX #insights
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A big part of building your career is marketing yourself but that is easier said than done. Kristin Luck, ScaleHouse has some tips for building a personal brand on LinkedIn. One of her big tips is to “just get started. That is step one.” She acknowledges that people might have hesitations about posting but encourages viewers to push through that and just start posting. Find out what other advice Kristin has in the newest edition of Quirk’s Top Tip. If you have more tips to add, let us know in the comments! #QuirksMR #MRX #insights
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CMB has added new speakers and will be presenting at a different time during the #QuirksVirtual – Data Quality series! Be sure to tune in for a discussion on protecting data quality from fraud using new approaches to leverage AI. Learn more about this session and the entire Virtual Session series at https://lnkd.in/gN2c8iyd If you can’t watch the session live, no problem! Your one-time free registration will give you access to every session recording on-demand. What are you waiting for? #QuirksMR #MRX #insights
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In case you missed it, your weekly marketing research news highlights: Outset partners with UserTesting Interviews. Angus Reid Group appoints Walkey as EVP, Canada. Beyond Blue appoints Hunt as senior consultant. NielsenIQ appoints Lomholt-Thomsen as CCO. CMB appoints McFarland as AVP, insights activation. https://lnkd.in/gwsH7G45 #MRX #insights #QuirksMR
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B2B and health care survey sampling: How to access reliable survey sample "In 2023, the B2B and health care survey industry reached $1.1 billion, growing by 5% from the previous year. We conducted a comprehensive bottom-up analysis, estimating the B2B survey revenue of 50 leading survey firms, panel providers and expert networks. This research draws upon more than 100 conversations with leaders in the B2B survey industry, and the work we do with the leading B2B survey companies. We’ve compiled a unique set of data combining public, hard-to-reach and proprietary sources to benchmark and sense-check the numbers." Read more https://lnkd.in/g4M4P_Sy #QuirksMR #MRX #insights
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How to engage low-tech participants in online qualitative marketing research "The power of online qualitative research lies not just in its cost savings and flexibility but in its ability to reach participants far and wide – no travel required. But what do you do when your target audience includes those who aren't as experienced using tech or live in areas with limited internet access?" Read more https://lnkd.in/eEeKWcQK #QuirksMR #MRX #insights
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“In today’s global research landscape, understanding cultural context is crucial for developing effective fraud detection strategies. Screening respondents based on certain device settings or behaviors always carries the risk of biasing the remaining sample – especially when conducting quality checks at scale.” Join Toluna for the Quirk’s Virtual Sessions – Data Quality series on November 20. In this session you will learn why it is important to have a tailored fraud detection to increase your data quality. Register today for free at https://lnkd.in/gAzVkeWY And remember your registration will gain you access to the on-demand recordings if you are unable to watch live! #QuirksVirtual #QuirksMR #MRX #insights
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