Qualified

How do you become a leader in the analyst reporting space? Alex Saric, CMO at Ivalua, stopped by Pipeline Visionaries to share his insights into pitching to and engaging with analysts, and how Ivalua has lead in reports since he joined the organization. He also shared his thoughts on creating a dynamic website and empowering your team to make changes quickly. Watch the full conversation here: https://bit.ly/3ESOtQ2

Super cool thing happened yesterday...we got mentioned on Bloomberg! On Bloomberg, Erica Brescia (Redpoint Ventures, ex-GitHub COO) dropped some great insights on where AI is really taking off—beyond just big tech like Google, Microsoft, Amazon, and NVIDIA. Qualified is the proof—AI is changing the game, and we’re just getting started! My biggest takeaways from Erica: ✨ AI is eating the tech stack – Chips, infrastructure, apps… it’s all getting reimagined. We’re at Day 0.5 of the AI revolution. ✨ Startups are BOOMING – From AI SDRs (like what we’re building at Qualified with Piper; you can hear at 2:15 mins) to AI-powered doctors and even AI in construction, companies are scaling FAST by building on existing AI platforms. ✨ Big Tech’s shopping spree is coming – Legacy players will snap up AI startups, but some AI-native companies will break out and dominate. ✨ Open-source AI vs. proprietary AI? Both will thrive—just like Linux and Microsoft coexisted. The innovation floodgates are WIDE open. Which makes the market even more exciting. Thank you Erica for the mention! Let's GO!

🚨 Are you playing it too safe with your marketing budget? 🚨 Most CMOs spread their budget evenly across the year to ensure predictable MQLs and avoid risk. But what if that very approach is keeping you below the visible line? In the latest episode of Pipeline Visionaries, Melton Littlepage, CMO at 1Password, breaks down why he’s a huge believer in the Lightning Strike Strategy—a high-impact approach that focuses 25-40% of your budget on a short, concentrated burst of marketing activity. 💡 Why? Because making a loud, unified splash—across digital, sales, events, and more—drives awareness faster than slow and steady spending. Melton also shares: ✅ How to align marketing + sales for impact ✅ Why expansion marketing deserves more focus ✅ How to build big bets into your budget—even with limited resources 🎧 Don’t miss this one! 🔗 Listen now: https://bit.ly/4aHAbxP

Hello scalable pipeline generation 👋 Piper Email is now generally available–saving your reps valuable hours on email follow-up. Piper the AI SDR can autonomously send personalized emails to every single inbound lead. Piper engages buyers 24/7 in your two most valuable marketing channels–your website and the inbox. Your buyers never have to wait for a response again, and your human reps are free to focus on more meaningful conversations. Watch the demo here: https://lnkd.in/gywbPRia

The #AI race isn't what you think it is. Here are three surprising takeaways from our #G2Reach24 panel: ‣ Customers care about solutions, not AI ‣ Human expertise > tech parity ‣ AI-led growth is the next PLG Check out the full recap from Godard Abel featuring insights from Canva's Rob Giglio, Qualified's Kraig Swensrud, 1mind's Amanda Kahlow, and moderator Jason M. Lemkin at the 🔗 below.

Our VP of Demand Gen, Sarah McConnell, joined Daniel Murray on this week's episode of The Marketing Millennials to share why in the Age of AI, marketing leaders never have to worry about leaving pipeline behind again. She also shared why marketing leaders don't have to adopt AI all at once, and why a crawl, walk, run phased approach allows you to fully take control of your pipeline targets and have confidence in your inbound pipeline motion. Listen to the full conversation here: https://lnkd.in/dMVdNtFk

What’s it like to be the CMO of Salesforce under Marc Benioff? There’s a strong argument to be made that Marc was/is the greatest marketer in SaaS ever. Kraig Swensrud was the Chief Marketing Officer for Benioff during their true hyper growth phase and is now on his third successful start-up as CEO/Founder at Qualified. We geeked out over all his learnings including: - 'The innovator’s dilemma' that we're currently in - The parallels between the “move to the cloud” and the AI revolution - How pricing strategies are changing for AI products - Why SaaS companies need to earn their renewals more than ever - The impact of AI SDRs on your pipeline Have a listen wherever you 🎧 to your pods.

AI SDRs are transforming how businesses prospect, qualify leads, and close deals. But what do revenue leaders need to consider when evaluating ROI on their investments? Learn which metrics matter most. https://ow.ly/rwFl50UNUm5

We’re thrilled to be sponsoring the 2025 B2B Marketing Exchange West, taking place Feb. 24–26 in Scottsdale, Arizona! Looking to join us at the event? https://lnkd.in/gg7xsUkk

Today, we previewed 12 brand new capabilities super-charging Piper the AI SDR in 2025. She’s tackling autonomous email follow up to nurture your leads, serving up contextual offers to your buyers, helping you get a holistic look at your leads with succinct summaries and SO much more. If you missed out on the live event, you can stream it now and hear from our Founder & CEO on how AI SDRs are transforming inbound pipeline generation as well as a demo of each of Piper’s new skills. Watch on-demand here: https://bit.ly/4hnxP9k