On September 25th, our Miguel Fernandez-Gil will join Programmatic Morning "Retail Media 2024" to discuss the best practices when it comes to launch and integrate a retail media strategy. Don't miss out on this insightful event, hosted by PROGRAMMATIC SPAIN. Learn more: https://lnkd.in/eEFxUHNn
PubMatic
Technology, Information and Internet
Redwood City, CA 323,642 followers
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
About us
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- Website
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https://pubmatic.com/?utm_source=LinkedIn
External link for PubMatic
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform, marketing automation software, mobile advertising, video advertising, in-app advertising, and inventory quality
Locations
Employees at PubMatic
Updates
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Daisuke Maeda, GM of UNICORN Brand Marketing Division, UNICORN, will join #PubAcademy Tokyo on September 24 to share insights into the future and the challenges of using app advertising in brand marketing. Seats are limited, don’t miss out: https://lnkd.in/dhESDt66
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We are delighted to announce the appointment of Jan-Henrik Scharlach as Director Advertiser Solutions for Central Europe. As we expand our footprint across Central and Northern Europe, Jan-Henrik will play a key role in supporting our clients locally. Read more: https://lnkd.in/eu25WtvA
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In this interview with Branding in Asia, our Luke Smith discusses the changing landscape of television advertising in the APAC region, highlighting the rise of Connected TV (CTV) and its influence on traditional linear TV. Read on: https://lnkd.in/dbqzJuAc
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PubMatic was proud to sponsor MGS 2024! Our Bob Wang and 딜라이트룸(Alarmy)'s Seung Je (Sean) Lee discussed strategies to uplift your mobile monetization performance at the event. Learn more about enhancing your mobile monetization by watching their session: https://lnkd.in/eu5GpzF9
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Seize the opportunity to connect with PubMatic’s RVP for Northern Europe, Ekkehardt Schlottbohm, and Acting Country Manager Benelux, Niels Stam, at #IBC2024 in Amsterdam from September 13th-16th. Explore how the growth of Connected TV and the digital transformation of Linear TV are reshaping the global media landscape. Learn more: https://lnkd.in/e5w7n9Gg
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Our technology is built to drive better business outcomes. Join us at #DMEXCO2024 and learn how we can help you deliver layers of transparency, scale, and performance. https://lnkd.in/eF3zw-j6
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As consumers increasingly shift away from traditional broadcasters in favor of alternative platforms for content discovery, broadcasters face the challenge of adopting new strategies to maximize the value of each user and programmatic technology offers them a powerful solution for aligning content with users' preferences. By enabling more precise audience targeting, programmatic technology facilitates effective supply path optimization (SPO) and allows for real-time adjustments to advertising campaigns, ensuring both efficiency and effectiveness in reaching the desired audience. Our Gadea Rodriguez Fernandez explains more via El Publicista: https://lnkd.in/eMuCrSCn
El mando a distancia señala la importancia de la innovación programática para las cadenas de televisión
elpublicista.es
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HK01 is a leading lifestyle app in Hong Kong and is doing great job on mobile monetization. Our CRO, APAC, Jason Barnes, will host a fireside chat with Claire Wong, Senior Manager, Digital Ad Operations, HK01, to discover the stories behind the success. Come join us at #PubAcademy Tokyo on September 24th! https://lnkd.in/dhESDt66
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PubMatic’s Babs Kehinde and Zaid Roberts will be attending ExchangeWire's #ATSLondon2024! Join us at the event for for an in-depth exploration of the future of programmatic advertising, CTV, data, privacy, and the supply chain. Learn more: https://lnkd.in/ea_3AC-m #AdTech #ProgrammaticAdvertising
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