When users struggle to interact with your site, it leads to frustration and disengagement. By balancing design ideals with accessibility standards, you can deliver a seamless and inclusive user experience—one that provides an equitable experience for everyone. 💫 Learn about six core principles of accessible design, common accessibility challenges, and tools and techniques for ensuring your website is compliant, user-friendly, and visually appealing in our latest blog from Associate Director of Production, Joanne Bergeron, and Jordan Bernard, Associate Creative Director. Read the blog here: https://lnkd.in/ePT_KuAc #AccessibleDesign #InclusiveDesign #UXDesign
Primacy
Marketing Services
Farmington, Connecticut 8,264 followers
We're a digital experience agency crafting purposeful brand experiences that maximize customer lifetime value.
About us
Hello, we're Primacy, a nationally recognized top agency that accelerates growth by building exceptional brand experiences. Primacy's best-in-class, tenured experts work with purpose-driven leaders who have the power to redefine the future in our core 4 industries: education, financial services, health, and manufacturing. Together, we're proud to solve some of today's most important challenges to elevate the human experience. Outsized growth starts by visiting primacy.com.
- Website
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http://www.primacy.com
External link for Primacy
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Farmington, Connecticut
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Creative, Strategy, Digital Marketing, Analytics, Agency, User Experience, SEO, Paid Search, Website Design, Development, Advertising, and Emerging Technology Implementation
Locations
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Primary
1577 New Britain Ave
Farmington, Connecticut 06032, US
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160 State Street
10th Floor
Boston, MA 02109, US
Employees at Primacy
Updates
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Join us at #HCIC24 as Daniel Campagna, Account Director, teams up with Jon Stewart, President of ZenSource, in Austin, TX to unlock the power of iterative digital experiences in a budget-constrained world. We'll discuss: 💡How to iterate quickly and effectively 💡Personalization at scale 💡Leveraging consumer insights for real-time impact 🗓 Mark your calendar: Monday, November 11th, 4:15-5:05pm. Don't miss out on actionable strategies to drive digital success, even with tight budgets! #HCIC24 #HealthcareMarketing
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It's been a year since we lost our dear friend and colleague, Chris Lagassey. This past weekend, our team gathered to share memories and celebrate his life at the Chris Lagassey 1st Annual Memorial Golf Tournament. We played, volunteered, raised funds, and shot golf balls out of a cannon. It was a day Chris would have loved. 💚⛳️
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Meet Matt Sullivan, our talented Art Director who's been making the creative team laugh for the past seven years. Matt wears many hats, from designer and mentor to his most recent and exciting role—husband! Matt has built lifelong friends at Primacy, and nothing brings him more joy than brainstorming with his teammates. When he’s not at work, you’ll likely find him at the dog park with his pup, cheering on the NY Giants, hitting the golf course, or catching up on Survivor. And if you ever wonder what’s playing in his headphones, it's always the Grateful Dead—because, according to him, there’s simply no other answer. #EmployeeSpotlight #AgencyLife
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Primacy reposted this
The key to a successful rebrand? Purpose. One year ago, the agencies you know and trust—Primacy, Mediate.ly, and ZenSource—created Digital United, unifying our sister agencies under a parent brand. The result: the same exceptional service and industry-leading expertise, now presented with a cohesive, refreshed identity across all our brands. It's okay, you can say it...we look good. 👀 We can't wait to see what the next year brings!
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Maintaining compliance with privacy regulations in healthcare marketing is a constant dance—it's always evolving. In June of this year, a Texas District Court Judge invalidated a portion of the HHS bulletin, changing the game once again for user data collection. In our recent article on HIT Consultant Media, Daniel Campagna and Krista Cataldo, MBA explain this ruling and how to implement robust, privacy-aware data collection strategies that comply with new regulations. With the right approach, it’s still safe to dance—especially with tools like #GA4. Thanks Fred Pennic for publishing! Read the article here: https://lnkd.in/dRm3-U8x
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Primacy reposted this
Some people get excited for football season...we get excited for conference season.🎤 Our teams— Primacy, Mediate.ly, and ZenSource—are jetting off to not one but TWO conferences in November. We'll be at both HCIC in Austin, Texas, and AMA in Las Vegas, Nevada. Get ready for exciting exclusive giveaways, insightful presentations from our industry leaders, and endless opportunities to connect and grow. We can't wait to see you soon! #AMA2024 #HCIC2024 #SavetheDate
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Our new team members bring unique backgrounds and diverse perspectives that we are excited to work alongside: 🏀 Associate Experience Designer Jon Lee has played professional basketball in eight countries across Europe and the Middle East. 🎶 Senior Account Executive Whitney Noble stands tall at 6'6 and holds a master of music in clarinet performance. 🏋♂️ Project Manager Ben Johnson is the father of four wonderful children and still finds time for a weight-lifting session. 🛫 Experience Designer Tia Wagh graduated from Parsons School of Design and loves to travel. Welcome to the Primacy team!
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Primacy reposted this
Today's #compiled creative and cases: https://lnkd.in/dxCTG3mb Featuring work from: Havas Chicago ➡️ Hilton Worldwide DeVito/Verdi ➡️UF Health View Imaging ➡️ Acosta Primacy➡️University of Virginia #creative #casestudy #agency #agencywork #compile
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In PR, half the battle is identifying what success looks like. In PRWeek's latest Gen Zeitgeist article, Senior Digital PR Specialist Jennifer Angier shares her strategies to align progress with stakeholder needs and goals. Check it out!
In my role at Digital United, I operate at the intersection of digital PR and SEO. A large part of this involves identifying success metrics that align with broader business objectives and pain points, and then reporting on those metrics to key stakeholders in a way that resonates. So, I teamed up with PRWeek to write an article on the process and explain how digital PR works as a long-term strategy. Check it out at the link below😎 Thank you Jess Ruderman for publishing!
Identifying modern digital success metrics
prweek.com