Praction

This week’s Company to Watch: Freshpaint founded by Steven🚀 F. and Michael Malis. 👀 Freshpaint's Privacy Platform makes your website HIPAA compliant. They’re building the data infrastructure that safeguards patient privacy while also enabling marketing teams to promote access to healthcare. Congrats to the team as they recently raised a $30M Series B! 🎉 You can check them out here: https://www.freshpaint.io/ #healthcare #marketing #customerdata

With new companies being founded on a daily basis: how do you differentiate your business and effectively communicate your unique value proposition? 🧐 In this detailed guide, our team goes through the actionable methods for identifying differentiators specific to any B2B niche. To read the full post, click the link below. ⬇

Today at 3pm EST: join our very own Mason Dettloff with NachoNacho on NachoTuesday! 🎙 He'll be discussing the essentials of "Building a Path to Profit." More specifically, diving into actionable strategies and insights on how companies can effectively optimize their revenue growth and pave the way to profitability. You can join here ➡ https://lnkd.in/ePAGmi7E #nachotuesday #profitability #revenuegrowth

This week’s Company to Watch: Second founded by Eric Rowell. 👀 Second’s vision is to lead the AI revolution for software engineering teams, automating all engineering grunt work tasks with AI. This mirrors the transformative impact of the industrial revolution, where manual labor was automated. By shifting routine tasks to AI, they aim to empower human engineers to focus on what they do best, creating new innovative software, faster than ever before. You can check them out here: https://www.second.dev/ #engineering #automation #artificialintelligence

Chief Revenue Officers (CROs) are essential for driving growth in both scale-ups and established businesses. Because of the benefits, companies are hiring for this role earlier and earlier. A recent article from McKinsey shows that companies with a CRO-like role show 1.8X higher revenue growth. 📈 If you’d like to read more on the benefits of a CRO, we've included the link to the article in the comments below. ⬇️ #chiefrevenueofficer #customerjourney #alignment

This week’s Company to Watch: Superfiliate founded by Andy Cloyd and Anders Bill. 👀 Superfiliate is a word of mouth marketing platform to empower ecommerce merchants to grow via channels such as referral, ambassadors, influencers and affiliate. Superfiliate's core innovation is a front-end infrastructure to create cobranded landing pages for all of a brands partners at scale. Brands can run all pillars of their word of mouth strategy across youtubers, podcasters, customer referrals, ambassadors, affiliates and more from the app. Superfiliate also provides high value workflow features including product gifting / seeding, payments, rewards, social listening, and a lot more! You can check them out here: https://lnkd.in/eFyPWP6g #wordofmouth #martech #marketing #affiliate

This week’s Company to Watch: Chalice Custom Algorithms founded by Adam Heimlich and Ali Manning. 👀 Chalice’s AI software reprograms your ad buys to deliver real-world outcomes, custom to your business. Chalice’s configurable software brings your data and analytics together and puts them to work in the real-time decisioning of your ad buys. Their software plugs into your DSP, deploying custom algorithms built for your brand. You can check them out here: https://www.chalice.ai/ #artificialintelligence #advertisement #adbuy #analytics

Customer Success is vital to the growth and sustainability of any B2B company. ❗ Despite the importance of revenue retention, many companies tend to put more of a focus on customer acquisition. As you probably know, it’s significantly more expensive to acquire new customers versus retaining current ones. Our latest blog post dives into experimentation in Customer Success to improve the customer experience. Read more below. ⬇ ✍ #customersuccess #revenue #retention #acquisition

This week’s Company to Watch: Entro Security founded by Itzik Alvas and Adam Cheriki. 👀 A pioneer in non-human identity management, Entro enables organizations to securely utilize non-human identities and secrets, overseeing their usage and automating their lifecycle from inception to rotation. Their platform is designed to provide comprehensive oversight and uncompromised protection for organizations secrets, ensuring that CISOs and cyber security professionals can focus on what matters most: keeping their organizations safe. 🔒 Their team of seasoned experts combines visionary thinking with practical experience to assist organizations in bridging the gap between their security and R&D teams. By creating a secure cloud environment, they help accelerate business growth and success. You can check them out here ➡️ https://entro.security/ ⬅️ #ciso #cybersecurity #cloud

Just announced! NachoTuesday with our very own Mason Dettloff. 💥 Join him and NachoNacho as he'll be discussing how to build a path to profit. We know it's later this month so we'll share a reminder when it gets closer. 😉